digital kids on branding, privacy and technology bias
TRANSCRIPT
Digital Kids on
Branding, Privacy
and Technology Bias
FITC Toronto 2015
@andrewsmyk
#digitalkids #FITCTO
Andrew SmykSheridan College
Program Coordinator
#digitalkids #FITCTO
FITC Toronto 2015
@andrewsmyk
“People two, three or four years apart
are having completely different
experiences with technology,”
Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.
http://www.flickr.com/photos/tocaboca/5523596357/ @andrewsmyk
10 - 6 - 4
@andrewsmyk
13 - 8 - 6
@andrewsmyk
the research
@andrewsmyk
the research
64 interviews
12 birthday parties
3 girls soccer teams
2 girls hockey teams
4 class room visits
6 online surveys
Updated Nov 2014
@andrewsmyk
historical view
@andrewsmyk
the research
the research
technology clusters
@andrewsmyk
@andrewsmyk
@andrewsmyk
We preselect the technology
we give to kids
@andrewsmyk
Kids select the technology
with the lowest level of
abstraction
@andrewsmyk
the research
“They have their own brand new one.”- Goldstone
“My daughter had her own iPad since
she was 1 years old.”- gary2kool
“Kids hand me down went to the
grandparents.”- themiss
@andrewsmyk
children ages 3 to 5 years old,
know which logo and products
correspond with which brand.
@andrewsmyk
variation
iPad Only
@andrewsmyk
A/B with Web Sites
@andrewsmyk
Two versions of a site created
(desktop vs. responsive)
@andrewsmyk
90%abandon rate
content
@andrewsmyk
content
@andrewsmyk
technology
@andrewsmyk
Technology is neither good nor bad;
nor is it neutral. Kranzberg’s six laws of technology.
kids
@andrewsmyk
“This is my iPad.”
“Why is there a phone in your camera?”
•Folding Chalk Board+
•Face Time
Technology associations
phone = camera, Kindle = book
“digital” is disappearing
@andrewsmyk
“download” is disappearing
@andrewsmyk
“play” terminology is changing
If it looks like a button, it better be a button.
@andrewsmyk
@andrewsmyk
the research
https://www.flickr.com/photos/28478778@N05/5728485497/
Kids prefer eReaders over
traditional print books
Except when reading is done
with a parent
Adapting Technologies to
their needs
Kids 2 to 6 are task focused,
not necessarily goal focused.
analog and digital
worlds
“The movement between digital and traditional analog
tools as means of expression and creation comes
naturally to kids. Their movement is seamless and
effortless; we’ve lost this skill as adults.”
- Andrew Smyk
www.andrewsmyk.com/research/kids-and-robots/
@andrewsmyk
adults vs. children
branding
@andrewsmyk
name some search engines?
@andrewsmyk
the internet
@andrewsmyk
There are other search
engines.
“Really? Why?”
genericTM
privacy
16 girls
16 iPods
16 girls
16 iPods
16 girls
16 iPods
@andrewsmyk
16 girls
16 iPods
Within the peer group,
there was no privacy
@andrewsmyk
http://bit.ly/digitalfirstkids
Design Considerations for Little FingersDesigning UI and UX for Children
@andrewsmyk
Thank You!
@andrewsmyk