digital is the new normal

NOT PROTECTIVELY MARKED

DIGITAL IS THE NEW DIGITAL IS THE NEW NORMALNORMAL

Deputy Chief Constable

Gordon Scobbie


Policing in a digital Policing in a digital age ………….age ………….


Facts on social media Facts on social media growthgrowth 30 million30 million registered users on registered users on over 700 million users worldwideover 700 million users worldwide

Up to Up to 400,000400,000 people sign up to people sign up to everydayeveryday

Now over Now over 5 Billion5 Billion

90 million90 million


What do we know about What do we know about media users?media users?

■ ■ They post content onlineThey post content online

■ ■ Display their likes and Display their likes and dislikesdislikes

■ ■ Like to take pictures and Like to take pictures and record videosrecord videos

■ ■ Can make it go viralCan make it go viral


They post content online – Some They post content online – Some is amusing Fenton! 2 million is amusing Fenton! 2 million viewsviews


And when they witness something – photo from 7/7 bombing


To say they don’t feel safe – To say they don’t feel safe – Bognor Regis Facebook Site – Bognor Regis Facebook Site – Make our streets safe againMake our streets safe again


To Organise ProtestsTo Organise Protests httphttp://www.ukuncut.org.uk://www.ukuncut.org.uk

And to respond while at a demonstration

http://twitter.com/sukeySMS


Social media as a news Social media as a news channelchannel


ConnectivityConnectivity


How have Police How have Police responded ?responded ?


THE POLICE EVERYBODY ELSE


SOCIAL MEDIA REQUIRES SOCIAL MEDIA REQUIRES BRAVERYBRAVERY


Exploiting the benefits

LISTENING


TWIT CAM – YOU TUBE


ANGUS FOX

Smartphone AppSmartphone App


Protest in Dudley today, come and support #EDL

RT Protest in Dudley today, come and support #EDL

Muslims with knives rioting in Dudley #EDL

RT 100s Muslims with knives rioting in Dudley – get here! #EDL

There are no Muslims rioting in Dudley – all quiet #EDL

RT police say There are no Muslims rioting in Dudley – all quiet #EDL

#EDL supporter stabbed by Muslim in Dudley

RT #EDL supporter stabbed by Muslim in Dudley – come and support us

#EDL no one stabbed, this is misinformation. Follow for accurate facts

#EDL misinformation being spread by EDL – listen to police tweets

#EDL police say no one has been stabbed- EDL lying

#EDL police allowing muslims to attack whites in Dudley

#EDL no one has been attacked in Dudley

#EDL don’t react to EDL lies – police say no one been attacked#EDL thank you police for accurate tweets


SUPPORT AND SUPPORT AND GUIDANCEGUIDANCE


MAKING THE CASEMAKING THE CASE

Learning through Learning through ‘engagement’‘engagement’

Influential thinkersInfluential thinkers

World EventsWorld Events


You’ve got to grab their You’ve got to grab their attentionattention


Strategic Session for Police Strategic Session for Police LeadersLeaders

Google HQ – LondonGoogle HQ – LondonHamish Nicklin – GoogleHamish Nicklin – Google

■■ The ‘end of digital’ – Minority The ‘end of digital’ – Minority ReportReport

■ ■ Google Strategy – ‘mobile first’Google Strategy – ‘mobile first’

■ ■ Police – ‘Digital First’Police – ‘Digital First’


Google – 4 trendsGoogle – 4 trends

SOCIAL SOCIAL internet geared towards social sharing internet geared towards social sharing

MOBILEMOBILE Huge growth in smart phones Huge growth in smart phones

VIDEOVIDEO 33% of all internet traffic will rise to 90% 33% of all internet traffic will rise to 90% soon soon

CONVERGENCE CONVERGENCE Virtual/real world hard to Virtual/real world hard to separate separate


So what ?So what ?

INSIGHTINSIGHT what are people thinking, doing, what are people thinking, doing, saying?saying?

CONSULTATIONCONSULTATION Constant ‘beta’mode Constant ‘beta’mode

DEMOCRATISATIONDEMOCRATISATION Collaborate outside the Collaborate outside the organisation organisation

COMMUNICATIONCOMMUNICATION Real time + powerful Real time + powerful

RISKRISK Attitude must change Attitude must change


National StrategyNational Strategy

Agreed by ACPOAgreed by ACPO 3 main strands3 main strands

1. 1. KEEPING UPKEEPING UP

2. 2. JOINING UPJOINING UP

3. 3. LEADERSHIPLEADERSHIP Mandate from the topMandate from the top


Governance – Keeping Governance – Keeping UpUp Awareness sessions to forcesAwareness sessions to forces

Focus on ‘engagement’Focus on ‘engagement’

Public order intelligence + Public order intelligence + investigation includedinvestigation included


Public Order MarketingChildren and Young PersonsE Crime

Counter Terrorism

Missing Persons

Stalking Internal Communications

Corporate Comms

Operational Policing

Events Policing

Roads Policing

Digital Engagement

Online Reporting

Joining upJoining up


Governance – Joining upGovernance – Joining up

ACPO High Level Cross Business ACPO High Level Cross Business area on Digital Media area on Digital Media

Set up with the purpose of joining up Set up with the purpose of joining up the use of digital media across policing the use of digital media across policing in England, Scotland and Walesin England, Scotland and Wales

Representatives from Forces;Representatives from Forces;

and


UK position pre-riotsUK position pre-riots

National Guidance – EngageNational Guidance – Engage National strategy signed off of by National strategy signed off of by

ACPOACPO Chief officers leading from the Chief officers leading from the

frontfront Good external links to Digital Good external links to Digital

AgendaAgenda


London Riots – August 2011London Riots – August 2011


People used social media to People used social media to organiseorganise


During Riots in Wolverhampton During Riots in Wolverhampton

Used throughout toUsed throughout to:: Update CommunitiesUpdate Communities Prevent the spread of mis-information Prevent the spread of mis-information

and rumourand rumour 5000 plus5000 plus new followers new followers within 24 within 24

hourshours of riot of riot

West Midlands – West Midlands – Superintendent Mark Superintendent Mark PaynePayne


DANGERS OF NOT BEING DANGERS OF NOT BEING INVOLVED WITH SOCIAL MEDIA IN INVOLVED WITH SOCIAL MEDIA IN EMERGENCY SITUATIONSEMERGENCY SITUATIONS

If no information is coming from If no information is coming from the authoritiesthe authorities

The gap will be plugged by The gap will be plugged by speculationspeculation


Home Secretary Home Secretary MeetingsMeetings August 2011August 2011 Politicians, Police, Civil Servants, Politicians, Police, Civil Servants,

SM industrySM industry Positive way forwardPositive way forward Value during crisisValue during crisis Close current gapsClose current gaps Switching off ‘not an option’Switching off ‘not an option’


LESSONS LEARNED LESSONS LEARNED EVENT EVENT Tuesday 13 September Tuesday 13 September 20112011Key themes Forces who had already invested Forces who had already invested

time using social media were time using social media were better prepared when the better prepared when the disorders took placedisorders took place

Forces cannot deal with crisis Forces cannot deal with crisis situations and establish a situations and establish a meaningful social media presence meaningful social media presence at the same timeat the same time


LESSONS LEARNED EVENT LESSONS LEARNED EVENT Tuesday 13 September 2011Tuesday 13 September 2011

Key themesKey themes

Recognition of the need for timely Recognition of the need for timely responses at the commencement responses at the commencement of any potential disorder, critical of any potential disorder, critical incident or high level profile eventincident or high level profile event


COMMUNITIES COMMUNITIES

‘‘Virtual’ and ‘Real’ came Virtual’ and ‘Real’ came togethertogether


Capability GapsCapability Gaps

Lack of trained staffLack of trained staff Insufficient technology – to monitor, Insufficient technology – to monitor,

analyse and captureanalyse and capture No ‘local’ on-line community No ‘local’ on-line community

engagementengagement No pre-planned intelligence co-No pre-planned intelligence co-

ordinationordination No 24/7 emergency contact with No 24/7 emergency contact with

and


Governance – Joining upGovernance – Joining up

ACPO High Level Cross Business ACPO High Level Cross Business area on Digital Media area on Digital Media

Set up with the purpose of joining up Set up with the purpose of joining up the use of digital media across policing the use of digital media across policing in England, Scotland and Walesin England, Scotland and Wales

Representatives from Forces;Representatives from Forces;

and


Joining upJoining up

ACPO High

Level Group

Digital

Investigation

DAC Kavanagh

Digital

Intelligence

ACC Rowe

Digital

Engagement

DCC Scobbie

Technology

Andrew Watson

Organisational

Learning

CC Gargan


So what now ?So what now ?


PartnershipPartnership

Government, Police + other law Government, Police + other law enforcement agencies enforcement agencies

SM providers involvedSM providers involved

Enhanced capability + capacityEnhanced capability + capacity


Engagement is the foundation Engagement is the foundation which which

Supports:Supports:

IntelligenceIntelligence

InvestigationInvestigation


National GovernanceNational Governance

ACPO High LevelACPO High Level

Home Office Social Media Project Home Office Social Media Project BoardBoard


Future DriversFuture Drivers


UK Government Strategy UK Government Strategy on Digitalon Digital Police ‘ Digital by default’Police ‘ Digital by default’

Paradigm shift on internetParadigm shift on internet

Disruptive technologyDisruptive technology

Opportunistic natureOpportunistic nature


George Osbourne May George Osbourne May 20112011 Changing accountabilityChanging accountability

Changing policy makingChanging policy making

Changing public servicesChanging public services


AccountabilityAccountability

Access to informationAccess to information

Giving public a voiceGiving public a voice

33rdrd party analysis party analysis

UK Govt intention – world leader UK Govt intention – world leader in open datain open data


Opportunities for Opportunities for PolicingPolicing Participation of public in problem Participation of public in problem

solvingsolving

Build trust + confidenceBuild trust + confidence

View public as partnership View public as partnership resourceresource


Policy MakingPolicy Making

Draft legislation/policy for public Draft legislation/policy for public scrutiny scrutiny

Reducing regulation – ‘Red Tape Reducing regulation – ‘Red Tape Challenge’Challenge’

‘‘Open Source’ policy makingOpen Source’ policy making

Implications for the PoliceImplications for the Police


Changing Public ServicesChanging Public Services

Reduced CostReduced Cost Shifting 30 % public services = Shifting 30 % public services =

£1.3 b savings£1.3 b savings Public Service Reform – ‘Digital by Public Service Reform – ‘Digital by

default’default’ Drive up service deliveryDrive up service delivery Govt interested in recruiting Govt interested in recruiting

those with skills to deliverthose with skills to deliver


Current DriversCurrent Drivers


High

Capability

High

mobility

Low

The emergence of mobileThe emergence of mobile


Planet FacebookPlanet Facebook


0M

50M

100M

150M

200M

250M

300M

350M

400M

450M

500M

550M

2007

2008

2009

FacebookOpen Registration

Facebook becomes available internationally

800 M

2011

More than 800 million users Across 70 Different Languages

Mother joins Facebook

Facebook’s growth


LeadLeadership at all levelsrship at all levels

From the Head of the From the Head of the

organisationorganisation

“ “Leading from the edge”Leading from the edge”


A sign of changing times - A magazine is an I- Pad that doesn’t work - 3.5 million views


Questions?????Questions?????

digital is the new normal

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