winning in the digital economy: the new normal, digiday retail summit, june 27th, 2016
TRANSCRIPT
Performance can maintain a baseline of success during times of transition Performance is no longer enough
TRANSVERSAL THINKING
Thinking Transversally
Making connections within and across channels
Connecting above the line and below the line media
Connecting platforms and delivery mechanisms
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UNDERSTAND CONSUMERS AS PEOPLEAND MACHINES TOO
Understanding People
Begin organizing for the segment of one
Understand people and machines
Examine changing interfaces
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THE EXPERIENCE ECONOMY
Building Experiences
Experiences are how people build beliefs
Simple experiences can have a big impact on the journey
Empathy and innovation create new forms of value
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