DIGITAL IQ

WHAT IS DIGITAL IQ?

The Digital IQ is the capacity for a company to understand and use their digital in order to reach the customer with a wide range of online devices.  In other words, the Digital IQ is mesured by how a company spreads her digital vectors to touch her potential customers. Having a high digital IQ is not mesured with a heavy IT budget given for the website or having the latest tools.  It is more about integrating technologies into a way that a company (in our case a hotel) plans, innovates, measures results, interacts with customers and of course creates value/revenue

COMPONENTS OFDIGITAL IQ

Digital Marketing :Search (traffic, web authority..);Display (Texts and banner

ads..);Blogs and others use-generated contents;Email Site (effectiveness of brand site): Site Technology, Site Search & Navigation,

Reservations…Mobile:

Compatibility, optimization, and marketing on smartphones, tablets, and other mobile devices

Social Media: Brand presence, community size, content, and

engagement on major social media platforms on global and select property accounts

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