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Beer March 7, 2013 SCOTT GALLOWAY NYU Stern © L2 2013 L2ThinkTank.com EXCERPT from the Digital IQ Index ® : Beer To access the full report, contact [email protected]

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Page 1: Digital iq-index-beer-2013-excerpt

BeerMarch 7, 2013

SCOTT GALLOWAYNYU Stern

© L2 2013 L2ThinkTank.com

ExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

Page 2: Digital iq-index-beer-2013-excerpt

2

March 7, 2013ExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

Crafty There is a substantial resource gulf between premium and craft

beer brands. A craft brewer produces less than six million barrels

a year vs. an Anheuser-Busch InBev, which shipped close to 100

million barrels domestically in 2011 (almost half of all the beer sold

in the U.S.).3 4 While industry titans spend upward of 85 percent

of their working media budgets on television,5 a single 30-second

Super Bowl spot ($3.8 million) is larger than the annual marketing

expenditures of many craft brewers. These smaller, more nimble

brands with no/limited traditional media have been forced to

develop skills to cut through the noise with superior product

and innovation, an approach that is evidence of a broader trend

threatening the broadcast industrial complex. Digital is one of these

weapons, and craft brewers boast an average Digital IQ 13 points

higher than any other beer category.

1. “Annual Industry Review 2012,” Distilled Spirits Council, February 6, 2013.2. “State of the Craft Beer Industry,” Demeter Group Investment Bank, 2013.3. “Craft Brewer Defined,” Brewers Association, accessed February 2013.4. “The Audacity of Hops,” David Rosenbaum, CFO.com, September 11, 2012.5. Kantar Media Stradegy data, accessed March 1, 2013.

Change BrewingFor more than a decade, beer brands’ share of the U.S. alcohol beverage market has declined, from 56

percent in 2000 to 49 percent in 2012—ceding ground to the booming spirits trade.1 But weakening demand

for “premium” and “light” brands has been offset by double-digit growth in the “craft” segment, up 13.9

percent annually from 2009-2011.2 Last year, five of the 10 fastest growing beers were craft brands.

Watch the Beer Video Click to Play

U.S Annual Growth in Alcohol Consumption In percent Change, Gallons per person

Wine SpiritsBeer

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

0.4%

4.1%4.4%

2.4%

2.8%

3.8%

0.9%

1.5%

0.7%

2.7%2.9%

0.2%

2.2%

1.4%

0.4%

1.4%

0.7%0.9%

1.4%1.7%

2.0%

-0.5%

-3.0%

-1.2%

0.0%

-1.0%-0.9%

-2.5%

-3.8%

1.6%

Source: Beverage Information Group and U.S. Census

Page 3: Digital iq-index-beer-2013-excerpt

3

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

EchoPremium beer brands use digital to extend the shelf life of their

broadcast investment, whereas craft beers try to use digital as

the initial “Boom.” A recent survey suggests 24 percent of the

U.S. television audience qualify as “TV Talkers” (posting online

references to what they watch on a weekly basis, including ads).6

Despite an exclusive on beer-related Super Bowl advertising,

only half of Anheuser-Busch InBev’s six spots contained a

digital call to action—all in the form of a hashtags (#Clydesdales,

#HereWeGo).7 Although the visibility of those ads dwarfed

other activity across the Index for a three-day window, the buzz

across each of the brands’ social media channels rapidly trailed

off, suggesting the echo effect is not as powerful as touted by

ad mavens. Smaller brands were not completely absent from

the Super Bowl conversation. Will Ferrell’s irreverent ad for

Old Milwaukee aired in just three markets (Sherman, Texas;

Ardmore, Oklahoma; and Glendive, Montana) and received 3.5

million views on YouTube. Red Stripe created a response to

Volkswagen’s Jamaican accent ad and nabbed almost 35,000

views and substantial buzz on blogs.

Digital IQ = Shareholder ValueThis study attempts to quantify the digital competence of 50

iconic beer brands in the U.S. Our aim is to provide a robust tool

to diagnose digital strengths and weaknesses and help brands

achieve greater return on incremental investment. Like the medium

we are assessing, our methodology is dynamic and we hope you

will reach out with comments that improve our methodology and

findings. You can reach me at [email protected].

6. “The New Power of Television: How Social Is Revitalizing the Future of TV,” Initiative, October 2012.7. “2013 Super Bowl Beer Ad Scorecard,” Drink Nation, February 4, 2013.

SCOTT GALLOWAYProfessor of Marketing, NYU SternFounder, L2

Budweiser: Social Media Lift from Super Bowl(“Clydesdales: Brotherhood”)

January - February 2013

FacebookTwitterYouTubeDa

ily C

hang

e in

Vid

eo V

iew

s(Y

ouTu

be)

Daily Change in Fans/Followers

(Facebook, Twitter)

6,000,000 6,000

5,000

4,000

3,000

2,000

1,000

0

-1,000

5,000,000

4,000,000

3,000,000

2,000,000

1,000,000

0January 2013 February 2013

Social Media Lift from Super Bowl xLVII Ad Buy February 1–4, 2013

+3,451,275 views +93.26%

+9,748 views +0.33%

×354 Budweiser hosts less than 10 minutes of content on its primary YouTube channel. The two “Clydesdales” videos now represent 92 percent of all views.

+1,537 followers +54.72%

+130 followers +0.74%

×12 Budweiser’s Twitter account started broadcasting on January 27—it remains to be seen if the account can grow past the goodwill it engendered with the Super Bowl spot.

+ 1,915 fans 0.05%

+2,186 fans +0.32%

×0.9 Budweiser’s largest online community (3.7 million) was mobilized to name the Clydesdale foal via comments (0.31 percent post engagement)—but no organized voting tab/app.

Average Beer Brand

Comparative Performance Notes

Page 4: Digital iq-index-beer-2013-excerpt

About the RankingThe Methodology

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws. 4

ExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

Digital IQ Classes

Genius 140+Digital competence is a point of competitive differentiation for these brands. Creatively engineered messaging reaches consumers on a variety of devices and in many online environments.

Gifted 110–139Brands are experimenting and innovating across site, mobile, and social platforms. Digital presence is consistent with brand image and larger marketing efforts.

Average 90–109Digital presence is functional yet predictable. Efforts are often siloed across platforms.

Challenged 70–89Limited or inconsistent adoption of mobile and social media platforms. Sites lack inspiration and utility.

Feeble <70Investment does not match opportunity.

25% Digital MarketingSearch, Display, and Email Marketing Efforts Search: Traffic, SEM, SEO, Web Authority

Advertising & Innovation: Display, Retargeting, Miscellaneous Brand Initiatives

Blog & Other User-Generated Content: Mentions, Sentiment

Email Marketing: Frequency, Content, Promotion, Segmentation

25% Site

20% Mobile

30% Social Media

Effectiveness of Brand Site Age Gateway

Site Technology

Navigation & Site Search

Customer Service & retail Locator

Account Capture

Brand Content

product page

Compatibility, Optimization, and Marketing on Smartphones and Tablets Mobile Site: Compatibility, Functionality, Load Time

Mobile Applications: Availability, Popularity, Functionality, iPhone/iPad/Android Differentiation

Innovation: Untappd, SMS, Other Mobile Initiatives

Brand presence, Community Size, Content, and Engagement Facebook: Likes, Growth, Tabs & Applications, Responsiveness, Engagement

Twitter: Followers, Growth, Frequency, Programming

YouTube: Views, Number of Uploads, Subscriber Growth, Viral Videos, YouTube Search Visibility

Emerging Social Media: Instagram, Google+, Pinterest

Page 5: Digital iq-index-beer-2013-excerpt

5

Digital IQ Ranking

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

Heineken International

AB InBev

In the Company of Genius

1

2

150

142

Genius

RANK BRAND DIGITAL IQ RANK BRAND DIGITAL IQ

3 138

3 138

5 133

6 132

7 124

8 122

9 120

The Boston Beer Co.

New Belgium Brewing Co.

AB InBev

AB InBev

Sierra Nevada Brewing Co.

MillerCoors

MillerCoors

Gifted

RANK BRAND DIGITAL IQ

10 109

10 109

12 107

13 104

13 104

15 97

16 96

Craft Brew Alliance

AB InBev

Crown Imports

MillerCoors

Diageo

Craft Brew Alliance

Pabst Brewing Co.

Average

GENIUSHeineken

BudweiserGIFTED

Bud LightStella Artois

Samuel AdamsCoors Light

Sierra Nevada New Belgium

Blue MoonAVERAGEGuinness Miller Lite

Beck’sPabst Blue Ribbon

Widmer BrothersCorona

RedhookShiner

SaranacNewcastle Brown Ale

Rolling RockCHALLENGED

Dos EquisMichelob ULTRA

PyramidYuengling

Henry Weinhard’sOld Milwaukee

CoorsMiller64

Red StripeMiller Genuine Draft

Miller High LifeLabatt Blue

Keystone LightFEEBLE

Amstel LightBudweiser SelectModelo EspecialBud Light Lime

LandSharkFoster’s

George Killian’sLabatt Blue Light

TecateBusch Light

PacificoBusch

Michelob Select 55

Natural LightSt. Pauli Girl

Milwaukee’s Best

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

Page 6: Digital iq-index-beer-2013-excerpt

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Digital IQ Ranking

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

RANK BRAND DIGITAL IQ

24 87

25 81

26 79

27 78

27 78

27 78

30 76

RANK BRAND DIGITAL IQ

17 95

18 94

19 93

20 91

21 89

22 88

22 88

MillerCoors

Heineken International Pabst Brewing Co.

AB InBev Diageo

Matt Brewing Co. MillerCoors

The Gambrinus Co. D.G. Yuengling & Son

Heineken International MillerCoors

AB InBev MillerCoors

North American Breweries

Challenged

RANK BRAND DIGITAL IQ

30 76

32 72

33 71

34 69

35 67

36 66

37 65

MillerCoors

Crown Imports

North American Breweries

MillerCoors

AB InBev

Heineken International

AB InBev

Feeble

GENIUSHeineken

BudweiserGIFTED

Bud LightStella Artois

Samuel AdamsCoors Light

Sierra Nevada New Belgium

Blue MoonAVERAGEGuinness Miller Lite

Beck’sPabst Blue Ribbon

Widmer BrothersCorona

RedhookShiner

SaranacNewcastle Brown Ale

Rolling RockCHALLENGED

Dos EquisMichelob ULTRA

PyramidYuengling

Henry Weinhard’sOld Milwaukee

CoorsMiller64

Red StripeMiller Genuine Draft

Miller High LifeLabatt Blue

Keystone LightFEEBLE

Amstel LightBudweiser SelectModelo EspecialBud Light Lime

LandSharkFoster’s

George Killian’sLabatt Blue Light

TecateBusch Light

PacificoBusch

Michelob Select 55

Natural LightSt. Pauli Girl

Milwaukee’s Best

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

Page 7: Digital iq-index-beer-2013-excerpt

7

Digital IQ Ranking

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

RANK BRAND DIGITAL IQ

37 65

39 64

40 52

40 52

40 52

43 51

44 50

Crown Imports

MillerCoors

AB InBev

MillerCoors

AB InBev

Heineken International

North American Breweries

RANK BRAND DIGITAL IQ

45 48

45 48

47 46

48 43

49 34

50 33

AB InBev

MillerCoors

AB InBev

AB InBev

AB InBev

AB InBev

GENIUSHeineken

BudweiserGIFTED

Bud LightStella Artois

Samuel AdamsCoors Light

Sierra Nevada New Belgium

Blue MoonAVERAGEGuinness Miller Lite

Beck’sPabst Blue Ribbon

Widmer BrothersCorona

RedhookShiner

SaranacNewcastle Brown Ale

Rolling RockCHALLENGED

Dos EquisMichelob ULTRA

PyramidYuengling

Henry Weinhard’sOld Milwaukee

CoorsMiller64

Red StripeMiller Genuine Draft

Miller High LifeLabatt Blue

Keystone LightFEEBLE

Amstel LightBudweiser SelectModelo EspecialBud Light Lime

LandSharkFoster’s

George Killian’sLabatt Blue Light

TecateBusch Light

PacificoBusch

Michelob Select 55

Natural LightSt. Pauli Girl

Milwaukee’s Best

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

Page 8: Digital iq-index-beer-2013-excerpt

8

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

path to purchaseRegulation in the beer industry inhibits direct-to-consumer

e-commerce. While 46 percent of brands sell merchandise

through their sites, Saranac, which offers custom-labeled six-

packs through its mysaranac.com microsite, is the only brand

to sell product directly to consumers.

Less than half (46 percent) of sites include a retail

locator, far fewer than the 84 percent registered in Digital IQ

Index®: Spirits. Despite the lower adoption rate, the locator

functionality proves to be more robust. All but one beer locator

provides search by ZIP code and 77 percent distinguish

between bars, restaurants, and retail locations. Pyramid, for

example, offers listings ranging from bars and restaurants to

convenience stores and wholesale clubs through its “Global

Pint Seeker” tool.

The majority of product locators employ a skinned tool

powered by Google maps. Not surprisingly, the Super-premium/

Craft category offers robust locators due to product scarcity.

retail Locatorspercent of Locators With the Following Features

January 2013, n=23

95%Search by Address/Zip

77%Distinguishes Between Bar/Restaurant/Retail

43%Search by Specific Products

35%Includes Map Directions

13%Auto Detects Location by IP

Key Findings Site

Page 9: Digital iq-index-beer-2013-excerpt

9

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

Key Findings Social MediaFacebook continuedLooking at each brand’s most popular city on Facebook, we see

the regional preferences for local craft breweries. The heritage

of Samuel Adams in Boston, Sierra Nevada in California,

and Redhook in Washington State are on display in their

concentration of Facebook engagement. On the macro side,

cities like Houston have “taken” Budweiser from its St. Louis

origin and Chicago has seized Rolling Rock from Pennsylvania.

Brazil finds a place on the map, hosting the most popular cities

for Heineken and Guinness.

SEATTLERedhook

PORTLANDWidmer Brothers

CHICOSierra Nevada DENVER

Coors

SIOUX FALLSMichelob

BALTIMORENew Belgium

BOSTONSamuel Adams

UTICASaranacROCHESTER

Labatt Blue Light

LOS ANGELESPyramidNewcastle Brown AleBlue MoonPabst Blue RibbonRed StripePaci�coTecate HOUSTON

Bud LightBudweiserBud Light LimeMichelob Ultra

SAN ANTONIODos EsquisLandshark

ShinerBudweiser Select

MARIETTABusch Light

NEW YORKCoors LightLabatt Blue

VIRGINIA BEACHSelect 55

MILWAUKEEOld Milwaukee

CHICAGOMiller Lite

Beck’sRolling Rock

Keystone LightMiller Genuine Draft

Miller64Amstel LIght

Henry Weinhard’sGeorge Killian’sMiller High Life

ST.LOUISBusch

Natural Light

PHILADELPHIAYuengling

BUENOS AIRESLONDON

MÉXICO CITYSANTIAGO

SÃO PAULO

Stella ArtoisFoster’sModelo EspecialCoronaHeineken, Guinness

Facebook Most popular CitiesFeburary 2013

Page 10: Digital iq-index-beer-2013-excerpt

10

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

Key Findings Mobile

86% 79%

7%

Links to Social Easy Input Age Gate Retail Finder Site SearchVideo Content

64%50%

Mobile Site Are You Still Serving?Thirty-one percent of Google monthly keyword searches

for beer brands in the Index originate from mobile devices.

Despite strong evidence that consumers are seeking out

these brands, comparatively few have optimized their sites to

cater to mobile users. Sixty percent of brands rely exclusively

on the desktop version of their sites. Only half of the six

brands that maintain a flash desktop site have compensated

with a mobile site or by redirecting visitors to the brand’s

official Facebook page. Furthermore, 64 percent of all mobile

age gates are not mobile-optimized and require QWERTY

keyboard inputs.

The 14 mobile-optimized sites reviewed are a content

graveyard, housing recent ad campaigns and pushing users

toward more engaging social media channels. Less than two

thirds of the mobile optimized sites feature a retail locator,

undermining the mobile users signaling local intent to find/buy.

Mobile Site Adoption February 2013, n=50

Mobile Site Features February 2013, n=14

28%Mobile Site

24%HTML5

36%Non-HTML5

8%Broken/Flash

4%Redirect toFacebook

Page 11: Digital iq-index-beer-2013-excerpt

11

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

Key Findings Social MediaSuper BowlThe Echo EffectThe hype around advertising was as high as ever for Super

Bowl XLVII, with each 30-second time slot costing (on

average) $3.75 million.8 This year, 80 percent of advertisers

across industries pre-released some form of ad on YouTube,

with 67 percent releasing actual ads. AB InBev, the exclusive

beer advertiser for the game,9 bought four and a half minutes

of air time10 to promote Bud Light and Budweiser and

introduce two new brands: Beck’s Sapphire and Budweiser

Black Crown.

Gone are the days when beer reigned as Super Bowl ad

king. This year, car advertisers dominated the ad and teaser

commercials, nabbing six of the top ten view count totals

on YouTube the Monday morning after the Super Bowl.

Toyota’s “Wish Granted” ad starring actress Kaley Cuoco

came out on top, with 13.5 million views. Budweiser’s “The

Clydesdales: Brotherhood” ad earned the top Ad Meter score

this year,11 and ranked seventh in terms of YouTube video

views immediately following the weekend. Other AB InBev

ads proved much less popular.

8. “Super Bowl Commercial Time Is a Sellout,” Stuart Elliott, Forbes, January 8, 2013.9. “MillerCoors Breaking ABInBev’s Super Bowl Stranglehold With Apple Ale Ads,” Shanken News Daily, December 17, 2012.10. “Who Bought What in Super Bowl 2013,” Brian Steinberg, AdAge, February 1, 2013.11. “Budweiser takes 2013 Ad Meter title in thriller,” USA Today, February 4, 2013.

YouTube: pre-Game Ad releases Brands pre-releasing the Following Ad Types

February 2013, n=45

Top 10: Ad Views on YouTube Views by Individual Video (Monday Morning)

Super Bowl XLVII

Actual TeaserExtended Contender

67%47%

11% 7%

ToyotaWish Granted (Ad)

Samsung MobileEl Plato Supreme (Teaser)

BudweiserThe Clydesdales: “Brotherhood” (Ad)

HyundaiTeam (Ad)

SodaStreamThe Unaired SodaStream Ad (Ad)

Mercedez-BenzSoul (Extended)

AudiProm (Ad)

Mercedes-BenzKate Upton (Teaser)

Go DaddyPerfect Match (Ad)

VolkswagenGet In. Get Happy. (Ad)

13,422,8968,653,115

8,459,360 7,755,171 6,631,695 6,551,114

6,004,196 5,990,254 3,886,963 3,595,299

12

3 4 5 6

7 89 10

Only beer ad in top 10

Page 12: Digital iq-index-beer-2013-excerpt

About L2 ?

L2 is a think tank for digital innovation.

We are a membership organization that brings together thought leadership from academia and industry to drive digital marketing innovation.

ReseARch

Digital IQ Index®: The definitive benchmark for online competence, Digital IQ Index® reports score

brands against peers on more than 600 quantitative and qualitative data points, diagnosing their digital

strengths

and weaknesses.

L2 collective®: Series of benchmarking reports designed to help member brands better understand

resources, human capital, budgets, and priorities supporting digital strategies.

eVeNTs

Forums: Big-picture thinking and game-changing innovations meet education and entertainment.

The largest gatherings of prestige executives in North America.

300+ attendees

clinics: Executive education in a classroom setting with a balance of theory, tactics,

and case studies.

120 –180 attendees

Working Lunches: Members-only lunches led by digital thought leaders and academics.

Topic immersion in a relaxed environment that encourages open discussion.

40–80 attendees

coNsuLTINg

Advisory services: L2 works with brands to garner greater return on investment in digital initiatives.

Advisory work includes Digital Roadmaps, Social Media Strategy, and Organizational Strategy engagements.

MeMBeRshIP

For membership info and inquiries: [email protected]

12

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

?About L2

Upcoming Events

LUNCH: ApAC

March 14, 2013 · New York

CLINIC: SOCIAL CrM

April 4, 2013 · New York

Upcoming Research

DIGITAL IQ INDEx® rEpOrTS:

Auto

Specialty Retail

rESEArCH SUppLEMENTS:

China: Fashion

China: Hotels

Hair: Europe

INTELLIGENCE rEpOrTS:

APACTablet

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

Page 13: Digital iq-index-beer-2013-excerpt

13

March 7, 2013Digital IQ Index®:

BeerExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

© L2 2013 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

38

50

51

Flashes of Genius38 Budweiser: Super Bowl Blitz

39 PBR: Focus on Mobile

40 Stella Artois and Labatt Blue: La Société and Good

Stuff Rewards

41 AB InBev: Zythology App

42 Dos Equis: A “Most Interesting” Microsite

43 Old Milwaukee: Will Ferrell Goes Viral

44 Guinness and Saranac: Experimenting with QR Codes

45 Heineken: “Crack The Case”

46 Bud Light: The Bud Light Hotel

47 Coors Light: Mobile Ad Tactics

48 Heineken: Red Star Access

49 Samuel Adams, Pyramid, and Redhook: Finding Your Beer

L2 Team

About L2

11 Key Findings11 Digital IQ Distribution

12 Enterprise Value

Site

13 Age Gate

14 Path to Purchase

15 Content

16 Sponsorship

Digital Marketing

17 Empty Inbox

18 Data Capture

19 In Search of Search

Social Media

21 Facebook

24 Facebook: Size vs. Engagement

25 Twitter

27 YouTube

29 YouTube: In Search of Video

30 Social Spotlight: Brazil

31 Emerging Social Media

32 Instagram: The Big Picture

33 Super Bowl: The Echo Effect

Mobile

35 Mobile Site: Are You Still Serving?

36 Mobile Apps: Hit & Miss

37 Geolocal: Untappd—The Foursquare for Beer

5

6

Methodology

Digital IQ rankings6 Genius

7 Gifted

7 Average

8 Challenged

9 Feeble

Table of ContentsClick Logo to Return

Click to Go To:

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ExCErpT from the Digital IQ Index®: Beer To access the full report, contact [email protected]

A THINK TANK for DIGITAL INNOVATION

51 East 12th Street, 2nd Floor New York, NY 10003 L2ThinkTank.com [email protected]

© L2 2013 L2ThinkTank.com Reproductions Prohibited

This report is the property of L2 Think Tank. No copyrighted materials may be reproduced, redistributed, or transferred without prior consent from L2. L2 reports are available to L2 Members for internal business purposes.