Digital Identitie(s):The Value of a Professional Online Presence

Sue BeckinghamSheffield Hallam University, UK

J.Boye Web and Intranet Conference 2012, Aarhus Denmark

"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change."

Charles Darwin

Developing a Professional Digital

Identity

http://www.slideshare.net/EdelmanInsights/2012-edelman-trust-barometer-global-deck

Edelman Trust Barometer

Digital Identity of the University

Businesses can activate their domain-level experts to share their knowledge across four spheres of media – traditional (radio/tv), 'tradigital' (blogs) owned (site) and social (media).

Steve Rubel

Transmedia Storytelling

Propagate new ideas across the cloverleaf and suggests the following

1. Elevate the Experts2. Curate to Connect3. Dazzle with data4. Put Pubs on Hubs5. Ask and Answer

1. Elevate the Experts

http://www.shu.ac.uk/mediacentre/find-an-expert

2. Curate to Connect

3. Dazzle with Data

http:

//w

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4. Put Pubs on Hubs

5. Ask and Answer

Digital Identity of the Academic

The Technopositivist

The Technoskeptic

1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.2. Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.3. Anything invented after you're thirty-five is against the natural order of things.”

“I've come up with a set of rules that describe our reactions to technologies:

Clay Shirky argues that

“It is not information overload,

it is filter failure”

Net Work: A Practical Guide to Creating and Sustaining Networks at Work and in the World

Access to information, knowledge and experience

The goal in a network is to make all the experience, skills and knowledge

– tacit or explicit – available to anyone at the point of need

Anklam 2007

Resiliency

The ability to survive and thrive in the face of change. Networks allow

you draw upon a rich set of relationships

Anklam 2007

Resiliency

The ability to survive and thrive in the face of change. Networks allow

you draw upon a rich set of relationships

Anklam 2007

Credibility

Participation in a network, and connections within and across

networks provides the potential to enhance an individuals status

Anklam 2007

Reach

The ability to reach more people more quickly or effectively is a primary motivator to work in

networksAnklam 2007

Diffusion of knowledge and innovation

Networks – especially electronic communications – provide the

reliable way to transmit learning and ideas from one source to another

Anklam 2007

Collective intelligence

Working collaboratively it is possible for anyone in a technology-

advantaged network to have finger tip access to everything that the network knows and has shared

Anklam 2007

“I” vs. “We” is a false choice. It’s both. Your career success depends on both your capabilities and your

network’s ability to magnify them.Reid Hoffman

Digital Identity of the Student

What is employability

A set of achievements, skills, understandings and personal

attributes, that make graduates more likely to gain employment and be

successful in their chosen occupations, which benefits themselves, the

workforce, the community and the economy

(Yorke 2004:7)

Career Advisory Board, October 2012 http://careeradvisoryboard.org/

LD

I G I

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TA

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Digital IdentityDigital FootprintDigital Shadows

....are VERY Important

Employers will Google job applicants to screen them and they will use search via social media to find

graduate interns and prospective candidates

We need to educate our students and our own peers to be mindful of what we share

You may have started a dialogue but are you still listening?

http://www.flickr.com/photos/khalidalbaih/5653817859

"Tomorrow's illiterate will not be the man who cannot read; he will be the man who has not learned how to learn.

The illiterate of the 21st century will not be those that cannot read or write, but those that cannot learn, unlearn and relearn."

Alvin Tofler

Sue BeckinghamSheffield Hallam University, UK

@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebecks