Good Social Part 2: Trend analysis – current, hot,

digital fundraising concepts

This is the 2nd part of a 3 piece research report. For other parts please visit http://www.slideshare.net/maverickdigital

Contents

In this presentation:

Trend analysis – what is hot for social good?

In related presentations:

Top 14 Tips for Creating a successful digital presence

Learnings from the top social networks for nonprofits

Online fundraising platforms

Resources – useful sites to visit for nonprofits

Part 1

Part 3

All parts of this presentation is available on SlideShare:

http://www.slideshare.net/maverickdigital

Introduction

New technologies and social media are changing the world.

Social networking can be used as a tool to reach the public, connect with

them, listen to their voice, build empathy for a cause and eventually create

good for the community and with the community.

Mobile and online networks and related technologies created new and easy

means of fundraising for nonprofits.

In the second part of our Social Good presentation we will focus on the

digital trends and concepts that non-profits are using to connect to

their supporters and raise funds.

Trending Some digital fundraising concepts

currently hot for social good

Facebook

Donation Apps

Many charities are now using widgets which

allow people to donate without leaving

Facebook.

Donors also comment and share their

donations through Facebook to increase the

visibility of a fundraising activity.

There are several 3rd party applications using

Facebook platform for fundraising such as

Razoo, Causes, DonateApp and

WhatGives’s Donation App.

Mobile apps

In addition to SMS donation mechanics,

several fundraising platforms such as

PayPal or CharityCall are now providing

iPhone and Android apps to make mobile

donations easier.

Charities such as JustGiving are using

mobile apps which allow fundraisers to

follow the status of their campaign, answer

the donors, send direct thank you

messages.

Mobile platforms are also good for

connecting people around micro-

volunteering activities.

– Orange in the UK launched a new app

that allows users to browse

volunteering activities for charities.

Social Sharing

for good

There are several platforms testing new

fundraising concepts:

– Causes uses its 9 million Facebook

members to create buzz for several

fundraising actions. Users share news,

join pledges, answer surveys to get

donations for the selected charities.

– SocialVibe connects brands with the

online community. If they share branded

content with their friends or fill out

surveys, brands donate to the cause of

their choice.

– Helpattack.com helps nonprofits to

organise fundraising events by allowing

supporters to donate their tweets and

Facebook posts.

Reshare for

Good

Brand sponsored retwetting and repinning is

also used to spread awareness for charities:

– Lindt chocolate donated $1 per repin for

their Easter #Pin4Autism campaign and

donated $10,000 to the cause.

– Whole Foods in US sponsored retweets

and donated $1 per retweet for the

National Domestic Violence Hotline.

As an old way of sponsoring a share,

websites like thehungersite or theautismsite

still actively asking consumers to click

sponsored banners each day to raise funding

for a cause.

Create for good

There are several new start-ups testing new fundraising concepts.

– Goodjoe.com asks designers to compete for the best t-shirt design, then donates 20% of every t-shirt sold to support a cause. Every week they announce a new charity or cause to support.

– Designcrowd.com asked designers to create a t-shirt design for Japan Tohoku Appeal. Winning designs are on sale on the site and $15 per t-shirt goes to appeal.

– www.tomamawithlove.org allows supporters to create content on their online map in the form of a love heart for their mother by donating $25.

Similarly brands are asking consumers to create for a good cause:

– During 4 weeks period before Easter, Lindt Chocolate asked Pinterest users to create special images featuring their chocolate bunny and donated $25 for each new image.

Shop for good

There are several platforms testing new

fundraising concepts.

– Goodshop donates a specific percentage

from 3% to 12% for each affiliate shop.

– Similarly, iGive, donates up to 26% of

your purchase price at over 900 great

stores to your favorite cause.

– Goodshop’s new venture, GoodDining

donates up to 6% to members’ favourite

cause when registered users dine in or

take out from a participating restaurant.

Products for

Good

There are several companies producing

specific product from which a percentage of

the income is donated to charity.

– The Virgin Charity card gives 0.8% of

what you spend to the charity of your

choice.

– Links of London designed Movember

cufflinks and friendship bracelets to

create funding for several charities.

Also, there are now new organisations that

dedicate their entire product range to create

good for the society.

– Twitter founders’ new initiative Fledgling

Wine produces all its wine for Room to

Read foundation.

– Chains of Grace on Etsy donates 20% of

all product income to support Love146 to

prevent human trafficking.

Bid for good

There are several platforms testing new

fundraising concepts.

– Ebay Giving Works platform allows users

to shop, sell, bid and donate for a good

cause. Sellers can donate from 10% to

100% of all income to a charity of their

choice.

– Ebay for Charity in the UK works

similarly and allows sellers to donate a

percentage of their income to their

favorite charity,

– Twitter founders’ charity initiative

Fledgling Wine is running a special

auction on Ebay for Room for Read

foundation.

Talk for good

There are several platforms testing new

fundraising concepts:

– Talkic.com donates 1.1cent to the charity

of users’ choice for every click once

signed.

– Rec.fm encourages members to share

product recommendations while 50% of

the affiliate shopping income will go to a

charity.

Search for good

There are several platforms testing new

fundraising concepts:

– Everyclick Search allows users to raise

money for their favorite charity by

searching the web through their Yahoo

toolbar. Recently they also launched an

eBay shopping function for raising

money.

– Good Search, similarly to Everyclick

allows users to raise money for their

cause by searching web through their

website or Good Toolbar.

Send Card for

Good

There are several platforms testing new

fundraising concepts and birthdays are a

very good occasion for fundraising:

– PayPal Facebook Send Money app

allows users to donate to a charity while

sending an eCard to their Facebook

friends.

– JustGiving’s new Facebook app also

allows users to donate and send birthday

message to friends.

– Charity:Water is also asking members to

pledge their birthdays for raising

donations for the charity.

Play for Good

There are several platforms testing new

fundraising concepts and Social Gaming is a

new way to reach supporters:

– CausePlay is a company creating Social

Games which donate a part of the

income to charities. Their first game

Hospitopia allows players to select any

community hospital in the network as a

recipient. They can earn points, which

translate to dollars by the purchase of

digital goods, basic advertising, watching

videos and corporate branding exercises.

All of that money is put into one lump

sum, and 10% off the top line is donated

to hospitals.

Geolocation

based models

Digital map applications, such as Google or

Bing, allows nonprofit organisations to

connect with volunteers on a local basis.

– Create the Good by AARP uses the

technology to allow people to find

projects to volunteer for their own

community.

– Similarly Do-it in UK allows visitors to

search volunteering opportunities by

postcode.

Thank you Please get in touch if you want to discuss how can we help to enhance your presence online. Sevil Ozer Crespo

sevil@mavad.co.uk

0778 951 2984

Visit our website for more information.

www.mavdig.co.uk