digital transformation · finally becomes a reality, as digital –including vr and ar –...
TRANSCRIPT
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Digital Transformation:Take it …or leave!
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Perform or Perish:
Four digital-fueled
consumer trends for 2017Vicki Loomes
TrendWatching
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EMERGING EXPECTATIONS
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ON TO THE TRENDS!
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SO IT HAPPENED…
BUT WHAT DOES IT MEAN?
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EXPERIENCE ECONOMY…
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INTERNET OF INFORMATION
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INTERNET OF EXPERIENCES
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VIRTUAL
EXPERIENCE
ECONOMY
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In 2017, a shift years in the making
finally becomes a reality, as digital
– including VR and AR –
experiences become a real status
currency for millions of consumers
worldwide.
VIRTUAL EXPERIENCE
ECONOMY
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THE VOID VR theme park opens Ghostbusters experience in Times Square
IMMERSIVE
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No MAN’S SKY Game is set in near-infinite universe
INFINITE
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THE BROOKHAVEN
EXPERIMENTS
VR zombie shooter is freaking terrifying
CHARACTER
BUILDING
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GOOGLE App for virtual reality painting
CREATIVE
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THE ULTIMATE IN STATUS…
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BUT AI IS SMARTER THAN ME…
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MOTIVATED
MINDLESSNESS
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Consumers, accustomed to AI-
fueled assistance, seek to outsource
the willpower, planning and
coaching needed to self-improve.
MOTIVATED
MINDLESSNESS
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VI Personal training device uses AI
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GOOGLE GOALS Calendar feature helps users meet their goals
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AVA Intelligent eating assistant helps users eat more healthily
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FRACTIOUS TIMES…
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#airbnbwhileblack
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THE GOOD NEWS :)
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INCOGNITO INDIVIDUALS
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INCOGNITO INDIVIDUALS
In 2017, consumers will embrace new
tools, services and platforms that
enable them to strip away the identity
imposed on them by demographic
circumstance, and be their true selves.
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INTERVIEWINGIO
Job interview platform masks voices to avoid bias
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ANON SOCIAL NETWORKS?
#FAIL
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CANDID Anonymous chat app uses AI to filter out abusive posts
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ANTIPERSONA App allows users to experience social media from anyone’s point of view
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NOT ABOUT HIDING…
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IT’S ABOUT EMPOWERMENT AND UNITY…
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Airbnb alternative that protects against discriminationINNCLUSIVE
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GENDR Online community for non-gender conforming people
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UBER AUTONOMOUS FLEET
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ING REMBRANDT
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FOXCONN REPLACE 60K JOBS
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HUMANS
RENEWED
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In 2017, smart brands will prove
that they understand tech can and
should RENEW us all, by rolling
tech-powered solutions that enrich
human life.
HUMANS
RENEWED
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DONOTPAY AI chatbot lawyer helps homeless people find housing
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INNOVATIONS
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EMERGING EXPECTATIONS
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THANK [email protected]