digital et newbusiness model : beyond the pill - patrice carayon - pharmasuccess 2014

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Page 1: Digital et newbusiness model : beyond the pill - Patrice CARAYON - PharmaSuccess 2014

Speaker :

Ne peut être diffusé sans citation de la source : www. nextgeneration.fr

Patrice CARAYON

Vice President Strategy & Business Development

Business, Human & Digital transformation of pharmaceutical industry

UPSA operating feedback’s capitalization

Page 2: Digital et newbusiness model : beyond the pill - Patrice CARAYON - PharmaSuccess 2014

UPSA paradigm change : Disruptive transformation

UPSA

Gouvernance Command & Control Connect & Collaborate

Business Model

Environment Stable Unstable

Pattern-centric B2B2C chain-centric

Ressources R&D Intelligence/Knowledge

Main goalAcquire Key Success

FactorsConstant Transformation

/ Agility

Strategy Positioning : Secure market’s positions

Movement :Change/create game’s rules

UPSA NextGeneration

Ne peut être diffusé sans citation de la source : www. nextgeneration.fr

Page 3: Digital et newbusiness model : beyond the pill - Patrice CARAYON - PharmaSuccess 2014

Sharing experience of UPSA transformationBusiness, human and digital transformation.

UPSA

Internal constraints

External constraintsNe peut être diffusé sans citation de la source : www. nextgeneration.fr

Page 4: Digital et newbusiness model : beyond the pill - Patrice CARAYON - PharmaSuccess 2014

Sharing experience of UPSA transformationBusiness, human and digital transformation.

UPSA

1. Space of liberty and creativity

Internal constraints

External constraintsNe peut être diffusé sans citation de la source : www. nextgeneration.fr

Page 5: Digital et newbusiness model : beyond the pill - Patrice CARAYON - PharmaSuccess 2014

Sharing experience of UPSA transformationBusiness, human and digital transformation.

UPSA

3. Shared vision

1. Space of liberty and creativity

Internal constraints

External constraints

2. Intelligence/Knowledge

Ne peut être diffusé sans citation de la source : www. nextgeneration.fr

Page 6: Digital et newbusiness model : beyond the pill - Patrice CARAYON - PharmaSuccess 2014

Sharing experience of UPSA transformationBusiness, human and digital transformation.

UPSA

3. Shared vision

1. Space of liberty and creativity

4. New strategic areas(physical/digital ecosytem)

2. Intelligence/Knowledge

Ne peut être diffusé sans citation de la source : www. nextgeneration.fr