digital double-down: how far will leaders leap ahead?
DESCRIPTION
It goes without saying that digital technology has allowed for the reshaping of traditional markets. Our research reveals that some companies are intensifying their efforts to drive digital transformation and accelerate ahead of their peers by emphasizing growth as the focus of their investments. Learn how leaders are leaping ahead of the competition: www.accenture.com/DigitalStrategyTRANSCRIPT
Digital Double-Down: How Far Will Leaders Leap Ahead?
Introduction
Every business is becoming a digital
business and change is coming fast.
Each business is on its own journey:
becoming digital in its own way and
following its own unique strategy.
A sharp divide is emerging between companies
which view digital technology as a tool for steadily
improving existing business activities – Digital
Followers – and those who clearly see something
much more profound – the Digital Transformers.
2 Copyright © 2014 Accenture All rights reserved.
Which
path will your
business take?
3 Copyright © 2014 Accenture All rights reserved.
Catalysts of Transformation
Put simply, Digital Transformers are
responding to customer redefinition
of markets.
Digital technology has allowed for the
reshaping of traditional markets, with
new entrants and new collaboration
opportunities with partners.
So by investing in digital growth strategies,
forward-facing organizations can respond to these
market changes, creating disruptive new business
models that require their competitors to respond.
4
Executives must embed digital firmly
within their organization’s strategy
if they are to prosper.
Ultimately, every company’s strategy will need to
incorporate some form of digital transformation,
even if transformation is not its explicit strategic goal.
Digital Transformers are doing this by focusing on
growth investments, digital technology and executive
leadership as part of their expectations for change.
Digital as the Linchpin of Strategy
Copyright © 2014 Accenture All rights reserved.
5
Digital change is coming fast. It will
come from the outside in – in the
form of customers choices, new
products, services and experiences.
It will affect every company
and every industry.
Executives responsible for digital strategy should
be asking the right questions to see how closely
their organization’s views are aligned with those
of the digital transformers.
Our Digital Transformation Questionnaire will help
you to test you’re digital savvy. But further steps
are necessary to achieve full Digital Transformation.
To launch your organization on the journey.
DOWNLOAD OUR
FULL REPORT
Action this day
Copyright © 2014 Accenture All rights reserved.
6 Copyright © 2014 Accenture All rights reserved.
Digital Transformation Questionnaire – Competition
How do others view
digital transformation?
What threats does digital pose
to our business? How could
competitors use it against us?
How could digital
capabilities pull us
ahead of our competitors?
Which new competitors are using
digital to go after our customers?
Which of them are succeeding
at this? How are they doing it?
7 Copyright © 2014 Accenture All rights reserved.
Digital Transformation Questionnaire – Organization
What are the new business
models, new trends and new
digital technologies that we
most need to watch out
for—and exploit?
What new commercial
arrangements could
accelerate our digital
investments?
How do we organize for
success, allocate resources,
and assign responsibilities?
With whom should we now
partner in a digital world?
8 Copyright © 2014 Accenture All rights reserved.
Digital Transformation Questionnaire – Customers
Do we explicitly focus
our digital strategy on new
growth opportunities or is
digital just another marketing
or efficiency program?
How do we identify new
markets and value migration
in our industry?
9 Copyright © 2014 Accenture All rights reserved.
Digital Transformation Questionnaire – Leadership
Which of our senior leaders
should be responsible for
our digital efforts?
To what extent must it be
a shared responsibility?
How do we communicate our
digital intent to the board of
directors, customers, suppliers,
employees and other partners?
How should we organize,
measure, recruit, and reward
in a digital world?
10
Connect with us to find out
how to ensure a growth-focus
for your organization’s digital
transformation.
Copyright © 2014 Accenture All rights reserved.
Contact us
Email: [email protected]
Visit: www.accenture.com/digitalstrategy