digital disruption in the recruitment sector
TRANSCRIPT
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Rob BrouwerCEO
London, February 1st, 2017
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DIGITAL DISRUPTION IN THE RECRUITMENT SECTOR
How Digitalization can help you succeed in Today’s War for Talent
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“TAKING THE WORK OUT OF LOOKING FOR WORK”
01 Main TitleAbout Jobrapido
58 COUNTRIES / HEADQUARTERS IN MILAN
20+ MILLION JOBS LISTED
1+ BILLION VISITS/YEAR
35 MILLION UNIQUE VISITORS/MONTH
70+ MILLION SUBSCRIBERS
1000+ COMPANIES
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01 Main TitleDigitalization around us
- Apple watch- Amazon- Uber- Booking.com- Google Hands Free payments- quickly adapt or slowly die
Digitalization is when you take analogue information and processes and turn it into digital accessible data.
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01 Main TitleBig Data “Buzzword”
THE BIG OBJECTIVE, IN MANY CASES IS TO CREATE PREDICTIVE MODELS
- Created by digital connected & smart devices
- Uber- Energy management- Sensors in
factories/traffic/stores- Augmented reality for
training
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01 Main TitleIncreasingly fragmented and sophisticated talent landscape
BY 2020 GEN Z AND Y WILL FORM HALF OF WORLDS POPULATION
Source: Barclays, 2016
- Technology is changing the way we communicate
- Young generations reachable through fragmented media and very sophisticated marketing tools
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01 Main TitleNew talent marketing tools
- Real time systems/Algorithms/data driven experiences- More relevant and pinpointed targeting - Re-targeting- Data management platforms allow for buying audiences- Now also fit for recruitment
Most efficient way of buying media to address your audience groups.
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01 Main TitleJobrapido behavioural profiled community: an example
Most efficient way of buying media to address your audience groups.
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01 Main TitleCOMPETITIVE TALENT LANDSCAPE IN UK AND BREXIT FACTOR
Most efficient way of buying media to address your audience groups.
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Brexit brought uncertainty to UK job
market, but expectations about hiring plans were
only slightly less optimistic compared to
one year ago
74,4% employment rate(+0.5% compared to 2015)
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01 Main Title
Think like a Marketer and stand out as a brand!
of buying media to address your audience groups.
Recruitment and Marketing join forces
• Right audience and the right message
• What is different about working at that company?
FunctionalBenefits
Reasons to
Believe
EmotionalBenefits
BRAND
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01 Main TitleUse a data driven and active campaigning approach
Most efficient way of buying media to address your audience groups.
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ALWAYS ON
THINK LIKE A MARKETER RIGHT AUDIENCE + RIGHT MESSAGE + RIGHT MEDIA
CA
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UR
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& H
IRIN
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TALENT MANAGEMENT
You
ON DEMAND
QUALIFIED CANDIDATES
11
Data-driven: Engage – Measure Results – Optimize – Repeat
ACTIVE CAMPAIGINGRECRUITMENT AGENCY
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01 Main TitleGo fishing with Jobrapido
Most efficient way of buying media to address your audience groups.
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Go fishing
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01 Main TitleHow digital can help you succeed in today’s war for talent
Most efficient way of buying media to address your audience groups.
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• Know your talent group
• Stand out as a employer brand
• Data driven active campaigning
• Think and ACT like a Marketer
4 KEY SOLUTIONS4 KEY CHALLENGES• Digitalization in world of work
• Fragmented and sophisticated talent landscape (hard to reach)
• New data-driven digital marketing tools
• Increasingly competitive talent landscape
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THANK YOU!