bbdo archives
TRANSCRIPT
![Page 1: BBDO archives](https://reader036.vdocuments.us/reader036/viewer/2022082211/55ab04161a28abba4e8b4882/html5/thumbnails/1.jpg)
1960s
The agency when it was on Madison Avenue
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1920
The agency began as the George Batten Company; this newsletter explains “One-third of our girls are now on their honeymoons”
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1922
Bruce Barton partnered with Roy Durstine and Alex Osborn and promised new ideas for advertising
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1933
The 1928 merger of the two agencies helped them survive the Depression
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1931
Philco ads often mentioned technological innovations
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1937
Among the many radio programs overseen by BBDO was the March of Time, the radio version of the newsreel
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1937
Celebrity association strategy
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1939
BBDO’s campaigns for Du Pont were designed to humanize the chemical and munitions company
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1939
General Electric was one of BBDO’s top clients and still is today; many GE ads promoted technological progress rather than specific products
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1940s
During WWII, GE ads promised better living in the postwar era
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1942
In this agency credential book, BBDO explains its work advertising for the US Navy, including the use of popular culture characters like Popeye
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1942
This BBDO credential booklet points out that appealing to consumers’ self interest is more effective than appealing to duty
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1943
Du Pont’s ads also promised better living after the war
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In this detail from a 1943 Vimms ad,BBDO uses fear of social rejection to promote vitamins
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BBDO staff oversee a billboard design for Schaefer Beer, 1950s
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1954
This house ad lists all the BBDO clients sponsoring programs on radio and TV
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BBDO employees earned shares in the agency and also helped raise money for charity
1955
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1958
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1960s
In this agency credential booklet, BBDO explains some of its innovations in measuring television audiences
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1961
Alphonse Normandia was a BBDO art director whose cartooning illustrated the life of an adman
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1965
By the 1960s, BBDO had become a major producer of TV commercials, overseeing hundreds a year
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1970s
In this agency credential booklet, BBDO explains its approach to advertising
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In 1987, BBDO moved to Avenue of the Americas and became part of Omnicom