The greatest growth sector in education is expected

to be in the adoption of digital textbooks, multimedia,

and tools. Today’s learners are more technologically

savvy, and consequently have higher expectations of

the institutions they attend—drawing from the digital

experiences they have as consumers with companies

such as Apple, Facebook and Google.

These students desire the personalized, easily acces-

sible, and engaging experience that only a course built

using rich digital content can provide. Institutions

are rapidly turning to the commercial marketplace for

the dynamic content and tools needed to meet these

students’ demands.

That’s where businesses like yours can thrive—

especially when partnering with Blackboard, a

leader in educational technology.

Digital Content in Blackboard: Infinite Possibilities

100%

90%

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30%

20%

10%

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Whole Course Solutions ($M)

Digital Textbook Content ($M)

Print Textbook Content ($M)

2012 2020

SOURCE © 2012 Outsell, Inc. www.outsellinc.com100%

90%

80%

70%

60%

50%

40%

30%

20%

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0%

Whole Course Solutions ($M)

Digital Textbook Content ($M)

Print Textbook Content ($M)

2012 2020

SOURCE © 2012 Outsell, Inc. www.outsellinc.com

THE MOVE TO DIGITALHUGE GROWTH PROJECTED

SOURCE © 2012 Outsell, Inc. www.outsellinc.com

blackboard.com/digitalcontent

blackboard.com/digitalcontent

Blackboard Digital Content offers a range of partnership options that empowers you to put your content directly into the hands of more instructors:

Partnership Options: CENTERED AROUND YOUR GOALS

A best-in-class integration between your platform and Blackboard’s teaching and learning platforms makes it easier for instructors to find and use your solution. By creating a more streamlined user experience, you’ll in turn reach new markets—both domestically and internationally—while growing existing ones much more efficiently.

DEEP INTEGRATION WITH CAMPUS LEARNING MANAGEMENT SYSTEMS • Seamlessly integrates your solution within

Blackboard’s academic platforms, including Blackboard Learn and Moodlerooms’ Joule, using cloud-based delivery mechanisms

• Preserves the technology behind and branding of your digital assets

• Streamlines the user experience through single sign-on, common workflows and grade book synchronization

EXPAND DISTRIBUTION AND ENHANCE THE USER EXPERIENCE.

Examples of integrated solutions include McGraw-Hill® Connect, Cengage Learning, WileyPLUS®, Macmillan Higher Education Portals and Classes, Learning.com Content Portal and VitalSource Bookshelf®.

WHITE-LABEL E-LEARNING PLATFORMS• Blackboard fully manages a robust digital learning

platform with your brand displayed throughout

• Benefit from best practices in solution design and development based on years of experience

• Includes mobile capabilities to extend your reach to multiple devices

• Provides a global infrastructure that delivers immediate scale and market presence

Examples include Elsevier Evolve and Macmillan Portals; and CengageBrain’s and W.W. Norton’s OEM solutions with Moodlerooms.

ENJOY THE BENEFITS OF A FULLY MANAGED DIGITAL SOLUTION.

Focus on your core content, and lean on Blackboard’s learning, mobile and analytical platforms to deliver a digital solution for the future. It’s your brand, your editorial and publishing expertise, your content, and your customers—all supported by the best teaching and learning technologies.

blackboard.com/digitalcontent

Leverage Blackboard’s powerful web conferencing and collaboration tools to create a more compelling user experience. Instructors and learners will interact more with your content, which could lead to improved outcomes, greater satisfaction, and ultimately repeat business.

COLLABORATION & VIRTUAL CLASSROOM TOOLS• Integrates Blackboard’s premier Web conferencing

and collaboration platform with your digital platform

• Ensures browser and mobile device compatibility

Clients who have chosen this solution include Cambridge University Press, Wiley and Vista Higher Learning.

If yours is a print-based business, Blackboard can offer you a gateway to the digital content marketplace. Basic entry points such as course cartridge solutions (discipline-specific, pre-packaged materials developed by publishers and delivered via Blackboard) make it easy for content providers to take the first manageable step towards becoming a digital content powerhouse. Over 30 education content partners use a course cartridge solution today.

BLACKBOARD COURSE CARTRIDGES• Blackboard hosts the storefront and

distribution mechanisms

• Your content is formatted for the learning management system and is distribution-ready

• Blackboard provides a Digital Rights Management infrastructure to protect your digital properties while promoting them to the full Blackboard community

The digital landscape is constantly changing—from content formats and hardware, to consumer and institutional expectations, to new business models and distribution options. Blackboard Enterprise Consulting can help you develop—and evolve as the marketplace changes—the right digital content strategy. The best practices we’ve developed from years of working with dozens of education partners and thousands of academic institutions globally will be instrumental in helping you get started and leapfrog ahead of the market.

• Leverages our expertise in solution design and definition

• Employs competitive go-to-market strategies, industry benchmarking and best practices

• Includes proof-of-concept development, rapid prototyping and field trials

ENGAGE USERS.

ENTER THE DIGITAL MARKETPLACE.

EVOLVE YOUR DIGITAL CONTENT STRATEGY.

Examples of Enterprise and Implementation Consulting Services partners include Lexis Nexis, McGraw-Hill and Thomson Reuters.

BLACKBOARD ENTERPRISE CONSULTING

Copyright © 2013. Blackboard Inc. All rights reserved. Blackboard, the Blackboard logo, BbWorld, Blackboard Learn, Blackboard Transact, Blackboard Connect, Blackboard Mobile, Blackboard Collaborate, Blackboard Analytics, Blackboard Engage, Edline, the Edline logo, the Blackboard Outcomes System, Behind the Blackboard, and Connect-ED are trademarks or registered trademarks of Blackboard Inc. or its subsidiaries in the United States and/or other countries. Blackboard products and services may be covered by one or more of the following U.S. Patents: 8,265,968, 7,493,396; 7,558,853; 6,816,878; 8,150,925

blackboard.com/digitalcontent • 650 Massachusetts Avenue, NW 6th Floor Washington, DC 20001 • 1.800.424.9299, ext. 4

Why Blackboard• We’ve been doing this for a long time. Blackboard is well-known as an enterprise

technology company but what may be our best-held secret is that we’ve been in the content business for a long time as well. Blackboard has partnered with content providers since 2001 to white label some of the most broadly used e-Learning systems available. Most recently, we have developed several solutions that integrate e-Learning systems directly into Blackboard’s learning management systems.

• We focus on your goals, not ours. From course cartridges to white-label solutions, Blackboard provides partners with the options and flexibility they need to execute their digital growth strategy. We don’t believe in a one-size-fits-all approach, nor should our content partners.

• Research, research, research. Field trials, interviews, surveys, and efficacy studies are just a few of the research efforts we’ve undertaken to make informed decisions about our strategy and approach. We’ve engaged stakeholders across the entire educational ecosystem—from partners in publishing to instructors, institutional leaders and students—to ensure that every voice is heard.

Your Success is Our SuccessBlackboard offers a wide variety of technology solutions and is able to tailor a partnership to meet

the individual needs of every content provider, of any company size, in any market segment.

Learn MoreWe’d welcome the opportunity to discuss the ways Blackboard can help support your digital

content strategy. Please visit blackboard.com/digitalcontent for more information.

Screen shot courtesy of Vital Source Technologies, Inc.