digital advertising strategies for event marketers

WEBINAR:Digital Advertising Strategies

For Event Marketers

Kane Powley - Glisser

Kane is an internet marketing guru.

As head of Growth at Glisser he

looks after everything from contentmarketing and CRM to pay per

click, website analytics and CRO.

Previously Kane worked on digital

marketing at RateSetter, and client

strategy at Qubit.

David Epstein - Bizzabo

David Epstein is the Content

Marketing Manager at Bizzabo.

Previously, he worked as a

Marketing Consultant for Fortune

500 and Global 2,000 clients in

various industries to teach

marketing teams how to work

smarter and more efficiently.

welcome.bizzabo.com/cmo-event-ads-ebook

PRESENTERS

Facebook Ads

Twitter Ads

Instagram Ads

Snapchat Geofilters

The full webinar recording includes information on:


Facebook


Facebook Ad Types

1. Response Ads


Facebook Response Ads


1 Designed for event organizers to get attendees commit to an event

How can event organizers use Facebook Response Ads?

Newsfeed - Desktop

Newsfeed - Mobile

Right column - Desktop only


Facebook Ad Types

1. Response Ads

2. Retargeting Ads


Facebook Retargeting Ads


1 Designed to encourage someone who previously visited your website to take action

2 Recover revenue that could have been lost: Great Ad Type to serve to visitors who began the event registration process but failed to complete it

How can event organizers use Facebook Retargeting Ads?

Step 1: Embed the Facebook Pixel Step 2: Build the ad


Facebook Ad Types

1. Response Ads

2. Retargeting Ads

3. Targeting Options



There are so many data points collected through Facebook – Use them to your advantage!

Facebook Targeting Options

1. Look alike ads

2. Connection based ads

3. Demographic and geographic information

4. Target layering

Facebook Targeting Options


1. Look alike ads

• Reach new people who are likely to be interested in

your business by targeting people with similar

demographics as your attendees

How can event organizers use Facebook Targeting Options?


2. Connection Based Ads

• Response ads can work hand in hand with Connection based ads

• Ads will be shown to people who already have a connection with

those who have indicated interest in your event



3. Demographic and Geographic information

• Target your ideal attendees by demographics and location



4. Target layering

• Expand your reach by strategically layering in interests

and behaviors or through a combination of ads



Twitter


TwitterAd Types

1. Followers


How can event organizers use Twitter Followers Ads?


• Gain extra qualified followers by reaching out to an interested audience

TwitterAd Types

1. Followers

2. Website clicks and conversions


How can event organizers use Twitter Website Clicks & Conversions?


• Drive traffic to your event site to increase registrations

TwitterAd Types

1. Followers

2. Website clicks and conversions

3. Video Views


How can event organizers use Twitter Video Views?


• Drive traffic to your website through engaging visuals and video content

Which Twitter Ads should you use?

Ad Cost Impact Time Range

Followers Medium Medium Long

Website clicks or conversions High High Short

Video views Low Low/Medium Short


Instagram


InstagramAd Types

1. Photo Ads

2. Video Ads

3. Carousel Ads


Photo Ads Video Ads Carousel Ads

Instagram Ads Formats


How can event organizers utilize Facebook Targeting on Instagram?


Download our full webinar recording to find out more:www.welcome.bizzabo.com/cmo-event-ads-ebook

@Bizzabo | @Glisser

Thank You!


digital advertising strategies for event marketers

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