Digipak Changes

Holly Beaumont

Tools used:• Eyedropper tool• Smudge Tool• Blur Tool

Blemish Removal:

Background Colour:

Tools used:• Paint bucket tool

Reason:I chose to make the shade of grey on my digipak slightly lighter is to make the product look less dull as this appears to make the product less appealing therefore the change in shade gives the product more life and has the potential to attract more customers.

CD Changes:

Reason:The reason for changing the CD is due to the fact that it did not initially include original images taken by myself. I also feel as though the second CD fits better as it conforms to the house style throughout my digipak and also maintains continuity as a result. The colours are also reversed between the two CD’s allowing the audience to identify the difference between the CD and DVD within the digipak.

Old: Existing:New:

CD/DVD Track Listing:

New:Old:

Reason:I knew that there would be a CD and DVD in my digipak so had to create a track list to suit both aspects, listing what would be on each. Initially, I had forgotten to add the DVD elements of the track list, however, once adding these aspects my product looked a lot more conventional and therefore industry standard.

CD/DVD:

New:

Old:Reason:I thought specifying which CD entailed which content allowed my digipak to look a lot more industry standard and conformed to conventions of the already existing products within the music industry.

New PanelOld: New:

Reason:The reason I decided to change the inside panel is due to the fact that I decided to re-arrange my digipak, putting the existing inside panel on the front cover, then adapting it to make it more industry standard. This meant I then had to create a new panel. I was given feedback that suggested to put a black overlay on the artists face to connote the idea that he is no longer existing, linking with the theme of my video regarding the fact that he dies; creating continuity. This panel creates an abstract effect that contrasts with the narrative heavy video I chose to create, therefore showing variation.

Feedback:

Front Panel:“Think of an album name as opposed to using the artists name”“Change the background colour to make it look less dull”“Use existing inside panel as front cover as it is more industry standard”Back Panel:“Differentiate between Cd/DVD content”“Make artist more prominent”Inside Panel:“Look at a more abstract appreoach to show variation in your work”You could use the new front cover and black out the face to connote the idea of the artists non existance”CD’s:“You should use original images/designs to gain higher marks and make your product your own”“create continuity between the two CD’s, you could alternate colours”

1st Draft digipak Vs 2nd Draft:FRONT PANEL:

Old: New:

I decided to change my front cover to this particular style due to the fact that it is a lot more expressive with regards to the text used over the eyes of the artist. The use of the lighter background reduces the dullness of the panel and gives it more life. I decided to change the text on the cover to the name of the album ‘Love is Blind’ as opposed to ‘Mac’, the reason I decided to self title the album initially is due to me being unaware of what to call the album, but as time progressed I thought this particular name would be more effective.

Back Panel:Old: New:

The same image is used on both products, I have made the opacity a lot less significant in my second draft therefore making the artist stand out more, giving the panel more depth, working in combination with the lighter shade of grey. I also removed the blemishes on the artists face to conform to the shallow perceptions of individuals within the music industry where imperfections appear to be unacceptable. I also differentiated between the content on CD1 and the DVD, this was not included on the first draft and I thought it would be important to add.

Inside Panel:Old: New:

As stated previously, I had to change this panel due to me deciding to feature the inside panel on the front cover. The second draft of the inside panel is a lot more abstract and I feel as though it compliments my product as a whole as it makes it a lot more professional and shows variation in particular concepts of production i.e. the video focuses massively on narrative, however the ancillary texts present a mixture of narrative and abstract elements.

CD’s:Old:

New:

The first set of CD’s consisted of one being made from non-original images, therefore I had to change this immediately. I chose to create continuity with regards to the CD’s and create two that were incredibly similar but different in colour, reflecting one another through opposites

The colour scheme used is one that is maintained throughout the full digipak –house style. This contributes to the continuity of my product, making it a lot more industry standard and therefore appealing to customers as a result.