Digipak Analysis

One Direction “Up All Night” album

Front cover

This is the front cover of One Direction “Up All Night” album. As you can see that this is just a simple design in which they have used. They have used one main image on the front with them messing around and having fun in the group in the sun. There is also their name at the top in big and black in their font. There is the name of the album below their name in small font. The last thing that they have included is their logo “1D” in the top left hand corner.

Back coverThis is their back cover of “Up All Night” album by One direction. As you can see that the image is in the same sort of location in the beach as like the front cover. This keeps up the consistency of the whole digipak. On the back cover there is also a barcode. This is common with all CD covers. There is also tracks which are featured in the album. This is most common with all digipaks. This is because you have to let your target audience know what songs will be featured on the CD.

Inside coverThis is the inside cover of One Direction ‘Up All Night’ CD cover. This includes a main full back cover picture of One Direction. This also keeps with the consistency of the beach theme. This is because as it is the dame picture to the one on the front cover. It also has the Sony Music logo at the top. Furthermore, it has different websites of One Direction. It has their Facebook page, Twitter page, YouTube channel and their official website. It also has a small print at the bottom of the inside cover.

CD

This is the CD album of One Direction ‘Up All Night’. The CD is in red to show a contrast of the CD and the cover. This is because the cover is in ‘sunny’ colours whereas the CD is in a bright red with white writing. The use of red may indicate the boy band youth as the red is bright to attract their target audience into having an interest of the music from adverts. This is because stores does not display CD’s to prevent theft. In addition to this, they have their record labels SYCO Music and Sony Music.