digibury: porchlight and the gamification of charity - mark parry
DESCRIPTION
Inspired by other charitable ventures into the world of apps, homeless charity Porchlight decided to build a smartphone game to raise awareness of the physical and emotional issues faced by rough sleepers. In his talk, Porchlight PR Manager Mark Parry shared his journey on how they did it, and the wider impact 'gamification' has on charities.TRANSCRIPT
The gamification of charity
Mark Parry, PR Manager@markrobertparry
The charity
• Rough sleeper service
• 24-hour helpline
• Supported accommodation
• Education, training, employment
• Landlord liaison
• Adolescent service
• Homelessness prevention
• Community support
• Rough sleeper service
• 24-hour helpline
• Supported accommodation
• Education, training, employment
• Landlord liaison
• Adolescent service
• Homelessness prevention
• Community support
Inspiration
• 100,000 downloads
• Top spot on the free download chart
• International media coverage
• 100,000 downloads
• Top spot on the free download chart
• International media coverage
Purpose and aims
• Negative attitudes
• Misconceptions
• Challenge
• New audience
• A reason not to delete
• Negative attitudes
• Misconceptions
• Challenge
• New audience
• A reason not to delete
Show stopper?
• No budget
• If you don’t ask, you don’t get
• 20 emails
• No budget
• If you don’t ask, you don’t get
• 20 emails
@caboodlecorp
caboodlecorporate.com
@caboodlecorp
caboodlecorporate.com
Behind the game
• Research
• Empathy
• Common humanity
• Research
• Empathy
• Common humanity
The game• Simple games
• Strong message
• Real interviews
• Death?
• Simple games
• Strong message
• Real interviews
• Death?
It’s not about the game
• Are we trivialising rough sleeping?
• Empowering the public
• Positive outcomes for beneficiaries
• Are we trivialising rough sleeping?
• Empowering the public
• Positive outcomes for beneficiaries
So far…• 250 downloads
• Positive reviews
• Regional media coverage
• ‘Don’t Just Walk Past’ success
• 250 downloads
• Positive reviews
• Regional media coverage
• ‘Don’t Just Walk Past’ success
Future plans…
• New mini-games
• Promote, Promote, Promote!
• Android?
• In-app reporting?
• New mini-games
• Promote, Promote, Promote!
• Android?
• In-app reporting?
40 yearsDownload the app – search ‘Porchlight’
@Porchlight1974
facebook.com/Porchlight1974
#HappyBirthdayPorchlight
porchlight.org.uk/40-years
Download the app – search ‘Porchlight’
@Porchlight1974
facebook.com/Porchlight1974
#HappyBirthdayPorchlight
porchlight.org.uk/40-years