digibury: simon wardley - "getting stuff done"

Getting Stuff Done

Feb, 2015 | Simon Wardley

DANGER!Will Robinson

DANGER!

No. Slides

Pain

No. Slides

Pain

OK

10 slides

No. Slides

Pain Severe

risk of harm

124 slides

Themistocles524 - 429BC

Politician & General

X

Athens

Thebes

XArtemision

Thermopylae

X

X

Block here

Force opponents along path here

Defend here, use terrain as force

multiplier.

Defend here

Defend here

Strengths Weaknesses

Opportunities Threats

A well trained Spartan army

Get rid of the Spartans

Get rid of the Persians Persians get rid of us

The Oracle says a really dodgy film might be produced over

2,000 years later

A lot of Persians ARE turning upA high level of motivation not to become a Persian slave

The Ephors might stop the Spartans turning up

Versus

How to Map?

Customer

Leisure Time

Need

Aggregator

Branded

CRM

Creative Studios

Traditional Media (DVDs etc)

Customer

Aggregator

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming Service

Recommendation Engine

Web Server

ComputePower

Leisure TimeV

alu

e C

hain

Vis

ible

Invi

sibl

e

needsneeds

needsneedsneeds

needs

needs

needs

needs

needs

needs

needs

needs

needs

needs

needs

needs

needsneeds

needs

needs

needs

Early Adopter

Laggards

Evolve

Certainty

Ubi

quity

Custom Built

Commodity

ServiceProduct

Utility

GenesisEvolution

Certainty

Ubi

quity

De

man

d

Supply

Competitio

n

Value Chain(describes organization)

Evolution(describes change)

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Creative Studios


Customer

Leisure TimeAggregator

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming Service


Web Server

Compute

Power


Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Creative Studios


Customer


Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming Service


Web Server

Compute

Power

Commissioned AcquiredContent Pipeline

That's pretty, BUT ... so what?

Uncharted Industrialized


Product (+ rental)


Evolution

Recommendation Engine (5)

CRM (6)

Market Analysis (7)

Streaming Service (3)

Web Site (13)

Web Server (14)

Compute (18)

Power (22)


Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Creative Studios


Customer


Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming ServiceRecommendation

Engine

Web Server

Compute

Power


Q. Why does a General bombard a

hill?

... 67% of other successful generals bombard

hills?

Where?

Why?

Where?

Why?

Where?How?

What? When?



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Production Systems


Customer


Branded

Commissioned Acquired

Internet Broadcast

Artistic Direction

Production Talent Market

Analysis

Content

Web Site

Streaming Service

Web Server

Compute

Power

Content Pipeline

Creative Studios




Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Production Systems


Customer


Branded


Internet Broadcast

Artistic Direction


Analysis

Content

Web Site

Streaming Service

Web Server

Compute

Power

Content Pipeline

+ Constraint

Creative Studios




Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Production Systems

Creative Studios


Customer


Branded


Internet Broadcast

Artistic Direction


Analysis

Content

Web Site

Streaming Service

Web Server

Compute

Power

Content Pipeline

+ Constraint




Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Creative Studios


Customer


Branded


Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site


Engine

Web Server

Compute

Power

Content Pipeline

+ Constraint

+ Constraint



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Creative Studios


Customer


Branded


Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site


Engine

Web Server

Compute

Power

Content Pipeline

+ Constraint

+ Constraint

+ Constraint

+ Constraint



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Creative Studios


Customer


Branded


Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site


Engine

Web Server

Compute

Power

Content Pipeline

+ Constraint

+ Constraint

+ Constraint

+ Constraint

Open



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Creative Studios


Customer


Branded


Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site


Engine

Web Server

Compute

Power

Content Pipeline

+ Constraint

+ Constraint

+ Constraint

+ Constraint

Open

Do you think Creative Studios will oppose this?



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Creative Studios


Customer


Branded


Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site


Engine

Web Server

Compute

Power

Content Pipeline

+ Constraint

+ Constraint

+ Constraint

+ Constraint

Open

+where

+where


Product (+ rental)

Commodity (+ utility) Evolution

Valu

e C

hain

Visi

ble

Invi

sibl

eUncharted Industrialised

Compute

Physical Server

Server OS

2008


Product (+ rental)

Commodity (+ utility) Evolution

Valu

e C

hain

Visi

ble

Invi

sibl

eUncharted Industrialised

Platform

Compute

Platform Utility

Compute Utility

Co-evolved management

tools and practice(Devops)

Physical Server

Server OS

Guest OS

New Applications(Developers)

2008

Cloud2008

Windows

Unix

RHEL

Ubuntu

Windows

RHEL

Cloud 20102008

Windows

Unix

RHEL

Ubuntu

Windows

RHEL

70%

Situational Awareness

X

Athens

Thebes

XArtemision

Thermopylae

X

X

Block here



multiplier.

Defend here

Defend here

Management


Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

eUncharted

Chaotic

Uncertain

Unpredictable

Changing

Different

Exciting

Future Worth

Differential

Industrialised

Ordered

Known

Measured

Stable

Standard

Dull

Low Margin

Essential



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

AGILE / IN-HOUSE

Strong Weak



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

SIX SIGMA / OUTSOURCE

StrongWeak

AGILE / IN-HOUSE

Strong Weak



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

Lean

SIX SIGMA / OUTSOURCE

StrongWeak

AGILE / IN-HOUSE

Strong Weak



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

Unit / Utility basedStrongWeak

COTS / FixedStrongWeak

Strong Weak

Outcome based

Strong WeakTime and Material



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

3D Visualisation

Land Registry

Data CentrePower

Platform

HR

Customer

GISCustomer

Customer

Compute

ERPM

FinanceBIM

Web site

RISK

CRMWISE

PIMS

Collaboration



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

3D Visualisation

Land Registry

Data CentrePower

Platform

HR

Customer

GISCustomer

Customer

Compute

PIMS

ERPM

FinanceBIM

Web site

RISK

CRMWISE

outsource to utility suppliers

LEGEND

Collaboration



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

3D Visualisation

Land Registry

Data CentrePower

Platform

HR

Customer

GISCustomer

Customer

Compute

PIMS

ERPM

FinanceBIM

Web site

RISK

CRMWISE


use off the shelf products

LEGEND

Collaboration



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

3D Visualisation

Land Registry

Data CentrePower

Platform

HR

Customer

GISCustomer

Customer

Compute

PIMS

ERPM

FinanceBIM

Web site

RISK

CRMWISE


use off the shelf products

build in-house with agile techniques

LEGEND

Collaboration

SIX SIGMA

StrongWeak

AGILE

Strong Weak

OR

YoYo

Outsource

SIX SIGMA

StrongWeak

Incur excessive change control

costs

Some parts will be efficient



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Creative Studios


Customer


Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site


Engine

Web Server

Compute

Power


Open Approach

outsource / utility suppliers / other dept / six sigma

off the shelf products / lean

in-house / agile / dynamic

provide internally

consume internally

Organise?

Co

mp

lex

ity

Idea

Goodness

Goodness

Co

mp

lex

ity

+ features

Goodness

Co

mp

lex

ity

FIST

Condor Cluster

1,753 PlayStation 3s

Harvest Hawk, idea to combat operations in 18

months



Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

Open Approach

CRM

Creative Studios


Customer


Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site


Engine

Web Server

Compute

Power


Team 1Team 2

Team 3

Team 4

Team 5Team 6

Team 7Team 8

Team 9

This sounds complex?

Yes, it takes a few hours to

a day.

My business doesn't work

like this!

Need

CRM

Creative Studios


Customer

Aggregator

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming Service


Web Server

ComputePower

Leisure TimeV

alu

e C

hain

Vis

ible

Invi

sibl

e

needsneeds

needsneedsneeds

needs

needs

needs

needs

needs

needs

needs

needs

needs

needs

needs

needs

needsneeds

needs

needs

needs


Product (+ rental)


Evolution

Val

ue

Ch

ain

Vis

ible

Invi

sibl

e

CRM

Creative Studios


Customer


Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming Service


Web Server

Compute

Power



Product (+ rental)


Evolution

Recommendation Engine (5)

CRM (6)

Market Analysis (7)

Streaming Service (3)

Web Site (13)

Web Server (14)

Compute (18)

Power (22)

... But we're good at MANAGEMENT!

SIX SIGMA

StrongWeak

AGILE

Strong Weak

OR

YoYo

Outsource

SIX SIGMA

StrongWeak

Incur excessive change control

costs

Some parts will be efficient

... But we're good at

STRATEGY!

Strengths Weaknesses

Opportunities Threats

A well trained Spartan army

Get rid of the Spartans

Get rid of the Persians Persians get rid of us

The Oracle says a really dodgy film might be produced over

2,000 years later

A lot of Persians ARE turning upA high level of motivation not to become a Persian slave

The Ephors might stop the Spartans turning up

STRATEGY

Purchasing Decisions

(Oracle vs SAP)

ImplementationDetails

(Private vs Public)

OperationalDetails

(SLAs)

TacticalChoices

(BYOD)

How? What? When?

Why?

Vague

Everyone else is!67% of successful companies do ...

198462 Companies for

you to emulate

Backward causality

If A does B and A is successful ...

If you do B, you too will be successful.

THEN

... 67% of other successful generals bombard

hills?

Business Level Abstractions of a Healthy

Strategy

digital business, big data, disruptive, innovative, collaborative, competitive advantage, ecosystem, networked,

efficiency, learning organisation, social media, revolution, cloud based, agile,

secure, internet of things, growth, value, customer focused, open,

digital first, data leaders, agile, insight from data, platform,

sustainable, revolution, culture.

Common Blahs

Our strategy is [Blah]. We will lead a [Blah] effort of the market through our use of [Blah] and [Blah] to

build a [Blah]. By being both [Blah] and [Blah], our [Blah] approach will drive [Bah] throughout the

organisation. Synergies between our [Bah] and [Bah] will enable us to capture the

upside by becoming [Bah] in a [Baa] world. These transformations combined with [Baa] due to

our [Baa] will create a [Baa] through [Baa] and [Baa].

Blah Template

Common Blahs +

Blah Template =

Autogenerate64 strategies

Our strategy is customer focused. We will lead a disruptive effort of the market through our use of innovative social media and big data to build a collaborative cloud based ecosystem. By being both digital first and agile, our open approach will drive efficiency throughout the organisation. S y n e r g i e s b e t w e e n o u r c u l t u r e r e v o l u t i o n and networked learning organisation will enable us to capture the upside by becoming data leaders in a digital business world. These transformations combined with insight from data due to our internet of things platform will create a sustainable competitive advantage through growth and value.

Strategy 1 / 64

Our strategy is innovative digital business. We will lead a growth effort of the market through our use of customer focused competitive advantage and disruptive social media to build a collaborative revolution. By being b o t h d a t a l e a d e r s a n d c l o u d b a s e d , our ecosystem approach will drive insight from data throughout the organisation. Synergies between our platform and open culture will enable us to capture the upside by becoming digital first in a networked world. These transformations combined with value due to our efficiency will create a sustainable learning organisation through agile and big data.

Strategy 2 / 64

"This is more or less the exact wording from our business plan"


"I've seen two of these used already"


"I've seen two of these used already"

"Are you for hire?"

http://strategy-madlibs.herokuapp.com/by Bill West

http://strategy-madlibs.herokuapp.com/




So, how do companies survive?

Most competitors suck as well!

Str

ate

gic

Pla

y

(AW

AR

EN

ES

S)

Uses Open to Compete (ACTION)

Str

ate

gic

Pla

y

(AW

AR

EN

ES

S)


Players

+ve MRKT CAP

Str

ate

gic

Pla

y

(AW

AR

EN

ES

S)


Chancers

-ve MRKT CAP

Players

+ve MRKT CAP

Str

ate

gic

Pla

y

(AW

AR

EN

ES

S)


"Open by Default"

"Open by Thinking"

Getting Stuff Done ...

Getting Stuff Done ...

... Learn from UK Gov.

X

Athens

Thebes

XArtemision

Thermopylae

X

X

Block here



multiplier.

Defend here

Defend here

Versus

Cloud 20102008

Windows

Unix

RHEL

Ubuntu

Windows

RHEL

70%

THANK [email protected]

CC 3.0 SA

digibury: simon wardley - "getting stuff done"

Leadership & Management

persians persians

rid of usthe oracle

path heredefend

years latera lot of

trained spartan armyget

force multiplier

simon wardleydanger

upa high level of motivation