The gamification of charity
Mark Parry, PR Manager@markrobertparry
The charity
• Rough sleeper service
• 24-hour helpline
• Supported accommodation
• Education, training, employment
• Landlord liaison
• Adolescent service
• Homelessness prevention
• Community support
• Rough sleeper service
• 24-hour helpline
• Supported accommodation
• Education, training, employment
• Landlord liaison
• Adolescent service
• Homelessness prevention
• Community support
Inspiration
• 100,000 downloads
• Top spot on the free download chart
• International media coverage
• 100,000 downloads
• Top spot on the free download chart
• International media coverage
Purpose and aims
• Negative attitudes
• Misconceptions
• Challenge
• New audience
• A reason not to delete
• Negative attitudes
• Misconceptions
• Challenge
• New audience
• A reason not to delete
Show stopper?
• No budget
• If you don’t ask, you don’t get
• 20 emails
• No budget
• If you don’t ask, you don’t get
• 20 emails
@caboodlecorp
caboodlecorporate.com
@caboodlecorp
caboodlecorporate.com
Behind the game
• Research
• Empathy
• Common humanity
• Research
• Empathy
• Common humanity
The game• Simple games
• Strong message
• Real interviews
• Death?
• Simple games
• Strong message
• Real interviews
• Death?
It’s not about the game
• Are we trivialising rough sleeping?
• Empowering the public
• Positive outcomes for beneficiaries
• Are we trivialising rough sleeping?
• Empowering the public
• Positive outcomes for beneficiaries
So far…• 250 downloads
• Positive reviews
• Regional media coverage
• ‘Don’t Just Walk Past’ success
• 250 downloads
• Positive reviews
• Regional media coverage
• ‘Don’t Just Walk Past’ success
Future plans…
• New mini-games
• Promote, Promote, Promote!
• Android?
• In-app reporting?
• New mini-games
• Promote, Promote, Promote!
• Android?
• In-app reporting?
40 yearsDownload the app – search ‘Porchlight’
@Porchlight1974
facebook.com/Porchlight1974
#HappyBirthdayPorchlight
porchlight.org.uk/40-years
Download the app – search ‘Porchlight’
@Porchlight1974
facebook.com/Porchlight1974
#HappyBirthdayPorchlight
porchlight.org.uk/40-years
