Digi-pack research

The meaning Digipack• A digipack is a unique selling point for a new album.

For instants it could be something from tickets to a secrete concert or a chance to meet the band. It should be visually advertising and give the chance for the fan to do.

• A Digipack should be located inside the Album it can be anything from a small booklet to a 3 part folded up and can be opened easily.

• A Digipack should consist of some kind of logo relating to the band.

• It should also have the right kind of Font style and layout as well as the right images.

Main features There is a continuous theme in this case it’s the dark and red background

The writing should be readable and see able

The theme should might be based on the artist or relating to the artist

Have a logo so you know who the artist is.

Layout• The layout is crucial as many Digipacks have the same layout so to move it around would confuse

people. The size of Digipacks may vary as many are unique because they are different shapes.

• Contents of the songs should be at the back facing the back of the album so you can view it through the back.

Exclusives• Exclusives are the unique selling point of the

CD. Many albums come with an exclusive remixes or exclusive documentary of which come on a disc. You could also put vouchers allowing fans to get free merchandise or vouchers giving them discounts to gigs. There are many things you can put into the digi-pack including smaller items with just as much value such as band/artist signatures or posters.

Exclusive remix disc