digi-pack deconstruction

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Eliza Doolittle Annabel Street

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Page 1: digi-pack deconstruction

Eliza Doolittle

Annabel Street

Page 2: digi-pack deconstruction

Eliza Doolittle is the eponymous debut album by indie pop artist Eliza Doolittle.

The bright colours on the front of the album is conventional of the pop genre and reflects the positive tone of her music.

On the other hand, the quirky artwork which fills most of the frame is stereotypical of the indie genre.

The artwork features several English landmarks such as Big Ben and Stonehenge, but they are all misplaced and some are multicoloured. This, along with the image of her riding the ‘Gherkin’, suggests her crazy attitude and that her music is taking over the country.

We can tell by her facial expression (even though she is unconventionally looking away from the camera) that she happy and not bothered by the chaotic situation below her. This implies her care free personality. It is conventional for album covers to give clues about an artist’s personality.

The British landmarks are also beneficial as, if the album was sold worldwide, it shows her foreign fans her nationality.

Page 3: digi-pack deconstruction

The only text on the page is the album title and artist name and it’s at the top of the image in big bold writing. This is conventional as the audience will want to be able clearly see this information. The record company will also want the artist’s name to be well known.

The text is in a quite unique font, therefore, when the audience see this style again, they should associate it with Eliza Doolittle.

It is also conventional for pop artists to use interesting fonts that stand out.

Page 4: digi-pack deconstruction

The theme of the front cover is continued onto the back, which is conventional for digi-packs.

The same colours are used – the blue cloudy sky is continued and the same colour writing is used.

Although each song title is slightly different, the same font style is used as the front of the album which creates consistency throughout the package, making it more professional.

The tracklisting isn’t in an ordinary, neat list like most digi-packs, instead they are quite randomly placed, again reflecting her quirky personality.

Extra information is always included on the back of CDs because it is necessary. This will often include record company and copyright details.

There is a picture of the artist on the back cover as well as the front. Multiple photos of the artist is conventional for the pop genre. This is because it’s what the record company would want to include as it allows the audience to become more familiar with the artist. This is also because pop artist’s always look appealing so they will want lots of photos of them to be seen so fans have someone to aspire to look like.

The artist’s name/ album title is on the spine of the album so when the CD is in a rack, you can still see what album it is, making it easy to find.