dig day - google
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Oct. 7, 2010TRANSCRIPT
Google Confidential and Proprietary
Hetal [email protected] 7, 2010
Social Media and GoogleSocial Media and Google
Google Confidential and Proprietary
of AdAge’s top 100
advertisers
94
2,000,000,000 views a day
5 Years of AdvancementsP
ag
e V
iew
sm
illion
s
24 hrs of video uploaded
every minute
3rd
most visited
website
3
Monetizes over 1B video views
a week globally Partner ad revenue more than tripled in 2009
have run campaigns on the Google Content
Network & YouTube
Google Confidential and Proprietary
Social at it’s best: Old Spice
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Google Confidential and Proprietary 4Page 4
Personalized Video Responses
• Over 180+ video responses were uploaded within approximately 24 hours responding to questions from Twitter, Facebook, YouTube, Reddit and blogs in close to real-time
• The Old Spice Man responded with YouTube videos to many well-known people, who re-tweet the videos and spread them virally
• Actresses Alyssa Milano & Justine Batemen
• Olympic Skater, Apolo Ohno
• Himself, Isaiah Mustafa
• Celeb blogger, Perez Hilton
• The Ellen Show
• Demi Moore & Ashton Kutcher
• Digg Founder, Kevin Rose
• The Old Spice Man even recorded an audio clip for a user to construct a site with personalized Old Spice voicemail recordings
Google Confidential and Proprietary 5
… And More Memorable Moments!
Google Confidential and Proprietary
Life in a Day Made Possible by LG
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Google Confidential and Proprietary
Interesting examples
• The Expendables
• Shoe Carnival
• YouTube Vacationer
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