dhl company

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    How did DHL company come into existences and when? .

    DHL was founded in San Francisco in 1969 by Adrian Dalsey, Larry Hillblom,and Robert Lynn as a company that shipped documents between San Francisco

    and Honolulu . Surprisingly, DHL did not immediately begin its expansionwithin the United States but instead expanded to the Philippines, Japan, HongKong, Singapore, and Australia, followed by an expansion to Europe in 1974, theMiddle East in 1976, Latin America in 1977, and Sub-Saharan Africa in 1978 .The same year, DHL also started offering international service to EasternEurope, followed in ensuing years by service to Vietnam, the People's Republic

    of China, and then Kuwait during the Gulf War. By 1988, DHL had a presence in170 countries and boasted 16,000 employees. DHL's network of expansions paidoff. In December 1998, DHL was named Global Finance Magazine's "World'sMost Global Company"

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    DHL International also formed a partnership with

    Cathay Pacific Airways (2004). Among the majorcompetitors of DHL are Fedex, UPS( United ParcelServic), TNT(Thomas Nationwide Transportcouries service.) as well as national post carriers like the

    US Postal Service and Royal Mail

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    The scorecard introduces four main processes,namely,

    - translating the vision that helps the managers builda stroung base around the organizations visionand strategy;

    - communicating and linking that lets managerscommunicate their strategy up and down theorganization;

    - business planning, which enables companies tointegrate their business and financial plans;

    - and feedback and learning, which givescompanies the capacity for strategic learning.

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    The use of the balanced scorecard guides andinfluences the behaviour of individuals andorganizations depending on its applications.

    However, more importantly, the influence ofusing the balanced scorecard producespotential benefits, including the following:

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    The objectives or goals of the company is toprovide and offer expertise in express,

    air and ocean freight,

    overland transport, and logistics solutions, along with worldwide coverage and in-depth

    understanding of local markets.

    This is being achieved by DHL through the

    development and improvement of itsemployees, from managers, couriers, and callcentre representatives, who help deliver thesuperior customer experience.

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    -Advertising-Sales Promotion-Direct Marketing-Sponsorship-E-Communications-Continuous improvement.-Higher profitability.-Customer satisfaction.

    -Streamlined operations.-Increase in the market share.

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    DHL Company is one of the top courier companyin the world because of the following main

    reasons:-Reduced stock obsolescence.

    -Improved order accuracy.

    -Enhanced visibility and control.-Shorter lead times

    -Improved productivity.

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    DHL the global market leader of theinternational express and logistics industry,with annual revenues of over EUR 24 billion in

    2004-05.Every year, DHL delivers 100 million shipmentswhich includes transporting documents,parcels and weight shipments

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    -The Gap analysis is useful in addressing the problems withimproving the quality of services of DHL, which is part of the

    internal business processes of the company.

    This system would not only help the customers obtain theirshipments on time but would also help the company reducecomplaints regarding slow service or lost shipments.

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