development executives network - may 2013 newsletter

7/30/2019 Development Executives Network - May 2013 newsletter

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dent:y Budd M o n t e r e y Co u n t y [email protected]

Membership:ara Davison

et Center [email protected]

surer:n

rams:k [email protected]

sletter

e EllzeyTelevision & [email protected]

stration:n

nthropy Day Co-Chair:en Cohen Museum [email protected]

mbers At Large:

[email protected]

na Kneeland Builders [email protected]

y Lindstrom for Mtry County Freearies [email protected]

helle Langeterey [email protected]

www.DevelopmentExecutivesNetwork

The monthly publication of the Development Executives Network

DEN Update This is

DEN May Lunc

Tapping Into the Soul of Your Organization

DEN Member Employment Opportunity

DEN 2013 Membership Form

May 2013

DEN May LuncheonFriday, May 17th th

Tarpy’s 11:45a-1:15p

A Very Special ProgramSharing Our Knowledge Resources: An Interact ive Series of Discussions

For the May DEN Luncheon we will feature a round tablescenario where each table has a moderator and discusses

a specific subject or opportunity that is beneficial todevelopment professionals. At several intervals during

lunch we will rotate to other tables in a fashion along thelines of Speed Dating. If you have a specific topic that you

would like to see covered please forward your suggestionsto Mark Boos at [email protected] .

[email protected]

mailto:[email protected]


























A Special Supplement to the DEN Newslett er

ontact

ve an item you woulde to include in a future

EN newsletter? Please

ail employment and

ofessional development

portunities,

vertisements, photos,

. to DEN at

[email protected] by

end of the month to be

luded for the following

nth.

Mission

he mission of the

evelopment Executives

etwork is to provide

eful, high quality

ograms and training,

ild a sense of

mmunity among localnprofits and provide

embers and guests with

e opportunity to network

th each other.

Tapping Into the Soul of Your Organization When You WriteJulie Stofer

Is your organization one of the thousands that miss the mark when writingfundraising materials?

A recent study by Frank C. Dickerson, Ph.D. found that the written materials of mostnonprofit organizations focus more on transferring information than creatinginterpersonal involvement. His research found that the majority of online and printedmaterials written by nonprofit organizations are overly formal, cold, detached andabstract rather than conversational, warm, connected and concrete.

Based on research on more than 1.5 million words of online and printed fundraisingtexts from America’s largest charities and interviews with leading fundraisingpractitioners, Dickerson concluded that while we all think we can write well, thematerials we produce for donors are usually not that good. Dickerson posits that one

of the reasons for this is that many of us are conditioned by our education to write “for a professor who is no longer there” while what we need to be doing is writing forthe audience that is there: donors.

If your writing tends to be more like an academic argument than a true-life storyaimed at touching the heart, it’s time to break out of your old habits and put theheart and soul of your work back into every word you write.

In Messaging from the Right Side of the Brain : How to convey the heart and soul of your work and inspire a passionate following (view and listen to thepresentation here ) , Katya Andresen and Mark Rovner walk through four exercisesdesigned to break us out of the analytical mindset that strips the emotion out of ourwriting and help us infuse everything from web content to fundraising appeals withthe passion and commitment we have for our work.

Katya explains the exercises on her blog this way:

1. First, imagine you’re in an art museum gazing at a picture that captures theheart of your work. Mission statements and statistics don’t count! Those go onthe placard next to the picture that tells you the boring details about the art.What we find is nonprofits don’t fill the frame with a picture that moves donors- they just focus on the placard. Fill your empty frame. What do you see?What faces, what scenes, what expressions? This is what you want to conveyin your messaging.

2. Second, fill that frame with a hero that demonstrates the best of your work.Who is that person? What are they doing?

3. Third, try to distill that visual vocabulary into a phrase that is your brandmantra. Nonprofits offered some good ones on the call. My favorite:

B r i n g in g h o p e h o m e ( f o r a n o r g a n i z a t i o n h e l p in g f i l l t h e h o m e s o f p e o p l e i n g r e a t n e e d w i t h f u r n i t u r e - a n d b r i n g i n g t h e m t r a i n i n g a n d o p p o r t u n i t y ) .

• Last, in less than six words, tell the whole story of your organization. Myfavorites were: I woke up to puppy breath. You? (for an animal adoptionagency)

• You were. They are. You can. (private boarding school)• Have fun and indulge your passion for your purpose…the reason you do what

you do.

http://thewrittenword.com/



http://web.networkforgood.org/nonprofit-911-061510?utm_source=FR123



http://www.nonprofitmarketingblog.com/comments/four_things_to_do_to_jump-start_your_right_brain








The First Tee of Monterey County

Job Description

TION TITLE: Development Manager DEPARTMENT: Executive

RVISOR: Executive Director FLSA STATUS: Exempt

ARY RANGE: $3,987 - $5,027 per mo. (depending on experience)

irst Tee of Monterey County’s mission is to offer young people of Monterey County opportunities for a better future. We provideinvolvement in life skills that are learned at our campus, in the classroom and in service and mentorship to each other and theunity.

on SummaryDevelopment Manager assists the Executive Director in fundraising, public relations, developing and maintaining relationships withFirst Tee partners, grant-writing, budgeting, developing marketing and promotional materials, coordination with Chapter staff,menting new initiatives, record-keeping and other financial and administrative duties.

er Overviewirst Tee of Monterey County is one Chapter of a national/international non-profit youth initiative called The First Tee. The First Teereated in 1997 by the World Golf Foundation to provide young people of all ethnic and economic backgrounds an opportunity toop, through golf and character education, life-enhancing values such as honesty, integrity and sportsmanship. By engaging younge in a combination of life skills, leadership and golf activities, they also are exposed to positive traits that will help them achievess in life. In the process, participants become valuable assets to their community. The First Tee Life Skills & Golf Experience is thee component that sets The First Tee apart from many other successful junior golf and youth character development programs.

s and Responsibilitiesthe supervision of the Executive Director

Promote The First Tee’s mission, goals, purpose and programming throughout the community.Provide assistance to the Chapter with strategic marketing/planning committees.Research and write grant proposals for local, state, and national foundations.Production of special events (annual golf tournament, annual gala, beneficiary events).Track and communicate with donors .Oversee the acknowledgement process and ensure donations are attributed correctly.Participate in the identification, cultivation, and retention of donors.Communicate with and submit documentation as required by The First Tee Home Office.

Network with other Chapter colleagues and exchange best practice ideas.Solicit sponsorships and donations from individuals, corporations, and foundations.

Network within the local community and within The First Tee network.Develop fundraising brochures and information.Prepare press releases.Forge relationships with youth development agencies and schools.Analyze programs and manage measurable outcome reporting.Utilize donor database.Prepare monthly management reports.Participate as an active member of the management team.

tial Job Functions:Responsible for the implementation of a strategic fundraising program that includes special events, grants, annual appeal,major gifts, and planned giving.Prepare and manage department budgets in collaboration with Executive Director.

Participate as an active member of the management team.

Opportunities for DEN Members



Responsibilities:Participate in staff meetings, offsite activities, events and other programming as needed to ensure the success of TFTMC.Communicate via e-mail, telephone, and mail, acknowledging and sending correspondence in a professional, timely manner.Perform other work-related duties as assigned.

rred QualificationsBachelor’s degree with major course work in business administrationA minimum of three years professional fundraising experienceProficient with all applications of Microsoft Office suitePossess strong time and management skillsExceptional oral and written communication skills

Experience working with community based organizationsAble to travel in order to attend training sessions and meetingsKnowledge of donor management softwareProven record managing staff Facilitating with standard fundraising concepts, practices and procedures

cal Requirements:on requires standing, walking, crawling, and sitting. Position involves use of a keyboard involving repetitive motions with fingers,e use of a telephone and face-to-face communications that require accurate perception of speech as well as talking and hearing.on requires the use of tools or controls. The employee is occasionally required to sit for prolonged periods. Reasonable

mmodations may be made to enable individuals with disabilities to perform the essential functions.mployee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. The noise level in theenvironment is usually moderate.

bove statements are intended to describe the general nature and level of work being performed. They are not intended to beued, as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. The incumbent must have thees or aptitudes to perform each essential function proficiently with or without reasonable accommodation. TFTMC is a dynamicenvironment where positions evolve and change. Therefore, TFTMC reserves the rights to modify, delete, or add job duties,nsibilities, and skills that are stated in this job description at any time.

The First Tee of Monterey County offers an exceptional benefits package including:

- Employer paid:- Medical- Dental- Vision

- Accrued vacation

- Accrued sick leave

- Paid Holidays

- 403(b) retirement plan with employer contribution

- Free golf!

If you are interested in this position, please forward a letter of interest, completed application and resume to:

Veronica GarciaAdministrative Assistant

The First Tee of Monterey County

[email protected]






Join or Renew

Your DEN Membership Today!The mission of the Development Executives Network is to provide high-quality programs and

training; to build a sense of community among local nonprofits; and to provide members and guests

with the opportunity to network with each other.

2013 DEN Membership Benefits• Monthly networking lunch program with stimulating speakers and topics.• Annual training opportunity of either the traditiona Members’ Only Training Day or a

scholarship per organization toward fee to attend the Non-Profit Summit in May (TBD). • Monthly newsletter listing program information, job opportunities and useful resources.• Annual Membership Directory including contact information for local organizations.• One free ticket to the festive Holiday Luncheon in December and a chance to win great

door prizes.• "Welcome Wagon"- When a new employee joins the development staff in a member

agency, he/she is invited to attend one complimentary lunch meeting to learn about DEN.• Membership dues are for the calendar year and are not pro-rated.

Please return this form along with $60.00 to:

DEN • 484 Washington Street, #199 • Monterey, CA 93940

New Membership Renewal

Please PRINT:

Agency Name ___________________________________________________________________

Contact Person & Title ____________________________________________________________

Address ________________________________________________________________________

City_____________________________ Zip ___________________________________________

Phone ___________________________ Fax ___________________________________________

Email __________________________________________________________________________

Website ________________________________________________________________________

Membership benefits are extended to all staff, volunteers and board members of a participating organization EXCEPT for theNon-Profit Summit and Holiday Luncheon which is limited to one person per organization unless an additional fee is paid.Student membership status limited to 2 years. www.DevelopmentExecutivesNetwork.org

Don’t miss the opportunity to recruit for an open position in your organization! DEN members can post jobopportunities through this newsletter free of charge; the fee is $25 for non-members. Placing anadvertisement for services (such as grant writing) in the newsletter carries a fee of $25 for both membersand non-members. Please limit job opportunities to no more than two pages and submit in Word documentformat. Contact Michelle Lange at [email protected] to include material in the next issue.

http://www.developmentexecutivesnetwork.org/



development executives network - may 2013 newsletter

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