DEVELOPMENT & DONOR RELATIONS

2013-2014ANNUAL REPORT

UNIVERSITY OF NEW BRUNSWICK

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Patricia Hanley

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When Patricia Hanley first learned of the UNB travel abroad program, she seized the opportunity to participate. Little did the fourth-year science student realize the impact that semesters abroad studying marine sciences at the Université de Poitiers in France and James Cook University in Australia would have on her undergraduate experience. Not only did she gain freshperspective, but she was also provided the option to take additional courses, gaining competitive advantages for future studies and employment.

“It changed my life,” said the Saint John native. “It really opened my eyes to what is out there and made me appreciate what I have here in my own country.”

When she returned to UNB, she continued her academic adventure by participating in the 12-week intensive

marine semester at St. Andrews, offered by UNB at the Huntsman Marine Science Centre.

The experience could not have been possible without the generous support of donors who help fund the study aboard program, the Huntsman program in St. Andrews and the scholarships Patricia earned while studying at UNB.

“In your undergraduate degree, it is the time to take advantage of any opportunities you can,” she said. “I have experienced everything possible and am so grateful.”

Robert N. Skillen, Vice-President (Advancement)

Increasingly alumni, corporations and foundations, and friends of the University have stepped up to invest in the University of New Brunswick. Their support is a constant source of encouragement for students and faculty who both contribute to and benefit from, the learning and experiences this support enables. We are proud to have worked with so many at the University to garner the needed resources for our students, their ideas and the success of UNB. Behind the charts and numbers in our 2013/14 Development and Donor Relations Annual Report are stories of the individuals whose lives have been bettered through this support and UNB.

Peter Coates, Director of Development & Donor Relations

UNB holds a special place in the hearts of many in our province, country and around the world. Each year, the support UNB receives from our many alumni and friends provides much needed resources to encourage students, to enhance University programs, teaching and research. The Development and Donor Relations Office takes great care, to efficiently and cost-effectively carry out our activities to secure private support. The pages that follow provide greater insight into UNB’s sources of support, where donors have directed their support, and how effective our efforts have been in serving the university.

Thank you to the many who continue to support UNB with their gifts of time, talent and treasures.

gained new perspective from her travel abroad experiences.

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As co-chair of UNB’s annual Robotics Competition, Fredericton’s Mitchell Small is delighted when high school students get excited about the complexities of engineering. Seeing their enthusiasm build in the midst of competition is gratifying for Mitchell, a fourth-year mechanical engineering student at UNB.

“It’s not that I want to force my passion on people. I want to encourage them to find their passion,” said Mitchell. “This is the best way to do it. It is fun, quick and cheap, but it still gets the message across to see if engineering is something they like.”

Through generous donor support, Mitchell is able to combine academics with what he loves while developing leadership and organizational skills.

In addition to his volunteer role with the Robotics Competition, he also organizes the university’s annual Coaster Derby where students race their cars against engineering rivals. His commitment to service played a significant role in earning him recognition as a Sir Howard Douglas Scholar, a program which honours students who achieve academic excellence and actively participate in co-curricular or extracurricular activities.

“I don’t take it for granted and I truly appreciate everything that I’ve received,” Mitchell said.

During the last ten years, the Office of Development & Donor Relations (DDR) has been responsible for raising more than $156 million in charitable contributions in support of university programs and initiatives. UNB’s annual fundraising total has grown steadily over the decade to an annual average of $15 million over the past five years.

Annual Fundraising Totals 2004-05 to 2013-14

Mitchell Small

Charitable contributions to UNB are deposited in endowed or non-endowed trust accounts, depending upon a donor’s particular wishes. Over the past ten years, Development & Donor Relations has been responsible for the addition of $138 million to UNB’s endowment.

Fundraising Contributions to UNB’s Endowment 2004-05 to 2013-14

is inspiring future engineers.

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Erin Schryer

Growing up in Quispamsis, Erin Schryer (MEd ’10) saw the dramatic and positive impact literacy interventions had on her brother who struggled to read as a child. Inspired by his progress and eventual graduation with a masters degree, Erin knew she could make a difference, specifically for children at a much earlier age, before they entered the formal school system.

As part of her PhD research at the University of New Brunswick, she developed a 20-part TV series. With an animated character serving as host, the videos provide a creative approach to reading for three and four year-old children whose skills are just beginning to emerge.

“If we can engage these kids before they get to school, they are going to be in such a better place,” Erin said. “That is what propelled me to start thinking about some innovative, cost effective, widely accessible ways to reach a child.”

She conducted research on the effectiveness of her video during a five-week period with approximately 60 children at four daycare locations in the South End of Saint John. “It was really interesting because the experimental group shot through the roof in the skills I was looking at,” said Erin of the statistical difference achieved in such a short time.

Her ultimate goal is to commercialize the product so families, caregivers and daycare operators improve their respective learning environments. Erin’s research and that of others at UNB is helping to improve literacy in New Brunswick.

Development & Donor Relations calculates the fundraising return on investment (ROI) using the total revenue and expenses associated with all facets of the operation, including all advancement services and stewardship expenses. UNB’s average ROI over this ten-year period is 1:8.5, meaning that for every $1 expended, $8.5 was raised.

Fundraising Return on Investment 2004-05 to 2013-14

Mirroring the trend of the last decade, charitable contributions from individuals, including friends, faculty and staff and most especially alumni, accounted for the majority of gifts to UNB during 2013-14.

Annual Fundraising Totals According to Donor Constituency 2013-14

is improving literacy in new brunswick.

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As a boy in Brazil, soccer was king for Diego Padilha. As he grew older, Diego understood that education, not his feet, would provide a path to a better future.

“My parents were always my inspiration, and my dad encouraged me to study hard to become an engineer,” Diego said.

Through his scholastic and soccer connections, Diego eventually landed at UNB but needed to gain a better grasp of English before he could gain acceptance in the university’s engineering program. He spent a year in Fredericton learning the language. In that time, he successfully acclimatized to the Canadian winter and adjusted to living without his family, ultimately passing

the required admission tests after months of intense work. As a freshman, he was rewarded by achieving Dean’s List standing in the classroom and all-star recognition on the soccer pitch.

“It wasn’t always easy,” Diego explained. “It took lots of work and motivation from my family, my friends and, especially, my UNB teammates. I kept working hard and tried my best to overcome challenges and achieve my goals.”

“This year was a really significant one for me,” he said. “I cannot wait until I get my iron ring, so I can proudly say I have graduated from UNB.”

Diego Padilha

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Charitable contributions directed toward scholarships, bursaries and other awards for UNB students accounted for the majority of donor support in 2013-14.

Fundraising Results According to Purpose 2013-14

Estate and planned gift donations to UNB have accounted for 22% of all contributions to the institution over the last decade. The most common of this type of gift is a bequest, an amount of money or property left to UNB in a donor’s will. Almost 90% of all estate gifts are made in this manner.

Annual Estate and Planned Giving Donations 2004-05 to 2013-14

is using his head and feet to change his life.

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Kirsten Gogan and Meaghan Moore

The average gift amount received at UNB in 2013-2014 from a UNB Fredericton alumnus was $1,357. Exceeding that average were those alumni who received a doctorate, engineering, science, or law degree.

UNB Fredericton Alumni Average Gift Size by Faculty 2013-14

Unrestricted donations to UNB support programs and initiatives exhibiting the greatest need. Over the course of the academic year, unanticipated opportunities and challenges arise and unrestricted donations help UNB to meet those needs.

Annual Unrestricted Donations 2004-05 to 2013-14

take the plunge for a worthy cause.

The friendship between Kirsten Gogan and Meaghan Moore grew stronger when the Springhill, NS natives were accepted to the University of New Brunswick. At UNB, they lived together, supported each other as they pursued their degrees and held executive positions at Bridges House residence, an experience that honed their leadership skills and gave them an opportunity to give back to the community.

Both have played key roles in organizing the annual Bridges House Polar Bear Dip fundraiser in support of the Izaak Walton Killam Health Centre. The event took place on a cold and frigid February day, as is the tradition, when approximately 65 people braved the elements to dive, dip, or tiptoe into the water, and in the process, raised more than $2,200.

“That is a big one for me as I have a soft spot for the hospital,” said Meaghan, enrolled in the nursing program at UNB. “Pediatrics is one of the places that I can see myself working in the future.”

Kirsten, a 4th year kinesiology student who is considering a career in physiotherapy, knows of the IWK’s impact because of another friend who required weekly visits to the hospital to receive Cystic Fibrosis therapy. Volunteering with community initiatives while at university gives her a chance to make a difference to causes close to her heart.

“I have been supported by generous donors, so this was a way for me to give back and say thanks to those who have supported me,” she said.

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From playing a pivotal role in UNB’s award-winning Shinerama campaign to serving breakfasts in church halls, Michael Crate has successfully combined community involvement with the pursuit of his psychology degree. Whether it is pitching in to assist with sports on campus or gaining life-changing perspective during a summer of work with mental health patients in Toronto, Michael’s leadership and skills are making a difference in people’s lives.

“I always envision myself being involved in community service, whether it is through the church or working in a centre that is people-oriented,” Michael said.

Michael co-chaired the Shinerama campaign in 2013, the annual university orientation-week fundraiser for Cystic Fibrosis. The project earned national recognition for best

online presence in the country by Shinerama Canada.

“Shinerama is a great fundraiser for Cystic Fibrosis but at UNB Saint John it goes beyond that,” he said, citing organizational efforts from many throughout the year. “It is a bringing together of the campus community. Something like Shinerama is crucial, providing students the chance to attach themselves to initiatives outside of the regular classwork they do.”

Michael is able to juggle scholastic responsibilities and volunteer roles in part because of scholarships generously funded by alumni. “Sometimes it is hard,” he said of his workloads. “But being involved is a good lesson in how to be part of the community. You can’t always do everything but you should be able to do something.”

Michael CrateD

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The overall participation rate by UNB Fredericton alumni who made a gift in the 2013-14 fiscal year was 9%. Exceeding that participation rate were the faculties of arts, engineering, forestry and science, along with those in the doctorate category.

UNB Fredericton Alumni Participation Rate by Faculty 2013-14

UNB Fredericton alumni living in Ontario led the way in 2013-14 contributing $1.6 million to their alma mater. Alumni from New Brunswick and the United States were tied at just over $1 million.

Annual Fundraising Totals from UNB Fredericton Alumni According to Geographic Region 2013-14

leads national award-winning campaign for charity.

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When Jessica Seguin volunteered with the UNB Global Brigade, she had some idea of what her relief exercise in a small Honduran community would entail. Nevertheless, her week-long visit to the country to assist with medical and dental care in the remote village had an impact she never could have imagined.

“It is the No. 1 thing I’ve done since I have been at UNB,” said Jessica, who is pursuing her bachelor of science degree in biology. “The impact, the life-changing experience, the people I got to meet, everything about it.”

After months of raising money to purchase supplies ranging from necessities like antibiotics, cough syrup

and reading glasses, to toys such as soccer balls, colouring books and teddy bears, Jessica and 24 of her fellow students travelled to the rural community of Cofradia where they set up their clinic. When they arrived, Jessica and the other students were warmly welcomed into a humble community.

“They are some of the happiest people I have ever seen in my life,” Jessica said. “It just made me think about life a little bit differently. They do not have that much and they were really grateful. The new perspective will shape the rest of my time at UNB and long after.”

Jessica Seguin

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Business degree recipients led the way in terms of average charitable gift amount in 2013-14 from UNB Saint John Alumni.

UNB Saint John Alumni Average Gift Size by Faculty 2013-14

As a group, UNB Fredericton alumni from the 1960s were 2013-14’s most generous donors contributing a total of $1,600,788. Alumni from the 1970s followed close behind with total giving of $1,453,226.

Annual Fundraising Totals from UNB Fredericton Alumni According to Decade of Graduation 2013-14

made a difference by assisting people in Honduras.

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Away from the hushed intensity associated with academics and the often boisterous atmosphere that symbolizes varsity sports, one of Logan Keoughan’s defining UNB moments came via a touching gesture from a thankful fan.

Logan’s desire to serve the community was bolstered after a young volleyball camp participant handed him a hand-written note of appreciation, sharing how he had motivated her to continue in the sport. Since then, he’s balanced his quest for academic excellence with part-time employment at the Harriet Irving Library, playing on the UNB men’s volleyball team and community service.

“Seeing that I could make that kind of difference pushes me to do as much as I can for even more young people,” says Logan, who received the 2013-14 Atlantic University Sport Student-Athlete Community Service Award.

Logan’s dedication to a broad university experience led to extensive involvement in extracurricular activities, including leadership roles with the UNB Athletes Council and Right to Play initiative. It requires exceptional time management and support, most notably from generous donors who funded scholarships which allowed Logan the chance to pursue a wide array of experiences while earning his degree in environment and natural resources.

“Everybody has an opportunity to give some of their time to help somebody who could use a hand,” Logan says. “As a member of a varsity athletic program at UNB, as someone in a visible role, I have even more of a responsibility to try and make a difference.”

Logan Keoughan

The overall participation rate by UNB Saint John alumni in 2013-14 was 5%. Exceeding that participation rate was the faculty of education, along with those in the doctorate, and computer science categories.

UNB Saint John Alumni Participation Rate by Faculty 2013-14

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UNB Saint John alumni living in New Brunswick led the way in 2013-14 contributing over $85,000 to their alma mater.

Annual Fundraising Totals from UNB Saint John Alumni According to Geographic Region 2013-14

was recognized for balancing academics, athletics and community service.

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Contributions in 2013-14 saw $4.4 million earmarked for university-wide initiatives, $1.2 million for UNB Saint John, and $5.5 million in support of UNB Fredericton.

Annual Donations According to Receiving Campus 2009-2010 —2013-14

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As a group, UNB Saint John alumni from the 1980-1989 graduating classes were 2013-14’s most generous donors contributing a total of $61,379. Alumni from the 2000s followed with total giving of $20,195.

Annual Fundraising Totals from UNB Saint John Alumni According to Decade of Graduation 2013-14

Wayne Ryan

When Wayne Ryan’s family moved to Saint John’s North End, he quickly saw how many in his community struggled in one of New Brunswick’s poorest neighbourhoods. Considering himself fortunate to come from a strong home environment, Wayne was determined to make a difference for those around him.

At UNB, he volunteered with the Promise Partnership, a literacy program specifically targeting the children in his neighbourhood, with an aim to boost reading levels and ultimately provide opportunity through education. During his initial experience, he was paired with an autistic boy, who with Wayne’s help, made significant reading gains as the year progressed.

“At the start, he was not a strong reader but he improved. I thought it was really cool that I was able to help him,” Wayne said.

Wayne graduated in May with a Bachelor of Arts in Sociology, thanks in part to the generosity of donors who helped fund the Old North End Bursary. It is gratifying recognition given his personal connections to the area and what it allowed him to experience while studying at UNB.

“I want to be involved in social work and the bursary has helped me achieve that,” Wayne said. “It not only made my education a lot more affordable but also gave me a chance to work with a group like the Promise Partnership.”

gives back to his community.