Developing Effective Domain Management Strategies

Alison SimpsonPortfolio Marketing DirectorMarkMonitor

Laurel FlemingClient Partnership ManagerMarkMonitor

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Agenda

• The current landscape

• Using MarkMonitor technology to gain visibility and insight

• Tips for developing effective domain management strategies

The Current Landscape

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Current Environment

339.8Mregistered domains

worldwide

2,900+unique

extensions available

2,966WIPO disputes

filed YTD

2.34B+social media

users

50%+ email attacks impersonate

brands in display names

64%of brands say

infringement has increased in the last year

4.2Binternet users

54%registry lock across

most trafficked websites

3.7Bmobile device

users

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TLD Growth

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Industry Changes

• State of WHOIS

• Impact of British exit from the European Union (Brexit)

• Registry changes

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Brand Owner Threats

• Cybersquatting

• Targeted phishing attacks

• Domain hijacking

• False association

• Impersonation

• Homographs

• Blockchain-connected domains

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SSL Certificates

• Industry move towards encryption everywhere

• New gTLDs

• .Brand

88 of the top 100sites on the web use HTTPS by default

Using MarkMonitor Technology to Gain Visibility and Insight

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Registration Advisor

• Understand domain coverage to align and right-size domain portfolios with online business objectives

• Identify existing registrations not currently under management

• Promote and protect your brand with global registrations

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Domain Scoring

• Assess the value of domain names under management

• Right-size domain portfolios based upon quantitative analysis

• Optimize portfolios by actively hosting lower valued domain

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Website Resolution

• Ensure domains are pointing to appropriate content

• Understand where domains are non-resolving

• Understand traffic volumes to inform registration and renewal decisions

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Advanced Reporting

• Domain Portfolio Advisory Services

• New gTLD Reporting

• Domain Strategy Services

DOMAIN BRANDSTRING HOSTED SCORE /1000 CATEGORY RENEWAL STATUS REGION1 popcorn.com popcorn YES 850 CORE 0 Global

2 popcorn.org popcorn YES 791 CORE 0 Global

3 popcorn.de popcorn YES 778 CORE 0 Europe

4 popcorn.net popcorn YES 773 CORE 0 Global

5 popcorn.info popcorn YES 764 CORE 0 Global

6 popcorn.pl popcorn YES 755 CORE 0 Europe

SCORING SUMMARY - 623 DomainsDomain Portfolio Optimization Report | October 2016DEMO

72%28%

Hosted

Not hosted

9%

15%

69%

7%

CORE: 9%(54)KEY: 15%(95)IMPORTANT: 69%(430)LIMITED: 7%(44)

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SSL Cert Wizard

• Create customized SSL Certificate recommendations based on unique website attributes

• Leverage multiple flexible, cost-effective SSL Certificate choices from leading Certificate Authorities

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Streamline Domain Management Process

Tips for Developing Effective Domain Management Strategies

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Assess Current Situation

• Do you have defined strategies in place?

• Have strategies changed to address industry changes and challenges?

• Have you identified key stakeholders within your organization who should be involved?

• Do you have a good understanding of where your company actively does business?

• Is the annual domain spend within allocated budget?

• Has domain recovery activity and spend increased?

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Centralize Assets

• Consolidate domains and SSL certificates

• Work with local stakeholders to identify missing assets

• Streamline domain requests and modification processes

• Standardize WHOIS & DNS

• Rule out a single point of failure with single contact person

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• TLDs to consider• ccTLDs

• New gTLDs

• TLDs with high abuse rates

• Lookalike domain names

• Internationalized Domain Names (IDNs)

• Other considerations• Blocking services

• Trending keywords

• Emojis

• Holidays/popular regional celebrations/popular online retail events

• Social media

Revisit Defensive Strategies

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Maximize Online Presence

• Domain resolution

• Localized content to reach global customers

• Implement URL trackers so you can better track ROI

• Use web analytics

• SSL Certificates

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Employ Appropriate Levels of Security

Take proactive measures to protect your critical online assets including domains, DNS and SSL Certificates

Pre-emptive security measures can help reduce vulnerabilities• Two-factor authentication• Registry and portal locking• IP access restrictions• Forced password updates• Automated email notifications

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Yearly Account Housekeeping

• Manage secondary user access and permissions

• Lock domains

• Set domains to auto-renew

• Employ appropriate levels of security

• Optimization reports

• Portfolio review

• Review domain spend against budget

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Lean on your Client Services Team

Dedicated Client Services Managers share industry best practices, latest trends, and insights.

True global support with local offices in key regions including China, Japan, US and Europe; established partners and relationships to expedite and process a streamlined domain management strategy.

Average tenure of a MarkMonitor Client Services Manager (CSM)

6+Hours of annual training domain CSMs undertake

100+

2017 overall customer satisfaction rating for MarkMonitor domain services

98%MarkMonitor’s 2017 NetPromoter score, specific to domain services

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Access Learning @ MarkMonitor

Interactive online client training program that focuses on domain management fundamentals and leverages MarkMonitor deep industry expertise.

Suite of educational offerings including webinars, brown bag trainings, monthly newsletters, industry reports, user group meetings and annual user forum.

Micro Learning Videos

Short videos provide an audio-visual aid.

Interactive Content

Interactive e-learning lets you engage with the material as you learn.

Scenario-based Learning

Apply your knowledge to real scenarios, preparing you to utilize your new skills in the workplace.

Troubleshooting Process Workflows

Learn how to use flowcharts to troubleshoot difficult scenarios.

Glossary of Terms

Become comfortable using job specific terminology with the course’s glossary of terms.

Knowledge Check

Test your knowledge to ensure you have retained information and know how to use it in real scenarios.

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In Summary

• Partner with a registrar that allows you to manage all domain assets in one secure management system.

• Use MarkMonitor technology to optimize domain portfolios.

• Review current strategies to ensure they’re aligned with business objectives.

• Combine domain management strategies with a brand protection solution that allows you to quickly identify abuse and take appropriate action when necessary.

MarkMonitor

Q&A

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For information on MarkMonitor solutions, services and complimentary educational events:

Contact via email: field.marketing@markmonitor.com

Visit our website: www.markmonitor.com

Contact via phone: US: 1 (800) 745 9229 Europe: +44 (0) 203 206 2220

Thank You!