it all starts with the domain: the gtld revolution
DESCRIPTION
Nick shares wise advice on how you can profit from the current domain name revolution.TRANSCRIPT
It all starts with the domain
Nick Leech
Join the dot expansion
Global Top Level Domains (GTLDs)
“New generic Top-Level Domains (gTLDs) [will]…pave the way for increased consumer choice by facilitating competition among
registry service providers.”
& many, many more…
1985 1988 1996 2001 2002 2004 2005 2006 2007 2011 2012 2013-20150
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The tidal wave of new gTLDs
gTLDs in numbers
gTLDs in numbers
gTLDs in numbers
Over 2 million domains registered
Feb Mar Apr May Jun Jul Aug Sep0
500000
1000000
1500000
2000000
2500000
3616
196450
440141
677273
898113
1418707
1813784
2045609
Choosing the right domain for you & your clients
Choosing the right domain for you & your clients
Innovation
Choosing the right domain for you & your clients
.photography
Choosing the right domain for you & your clients
Location specific
Choosing the right domain for you & your clientsTrust
Choosing the right domain for you & your clients
Single worded
Extra thoughts for web designers & resellers
Look at the size of the market
.CLUB
Night club
Football
GolfYouth club
Book club
Extra thoughts for web designers & resellers
Length of the domain name
Extra thoughts for web designers & resellers
Affordability
Convincing your customers
What does my existing domain say?
PJBDesign .com.london.guru.media
Convincing your customers
Think beyond brand protection
Convincing your customers
Community building
Convincing your customers
Promote location
Source: http://www.standard.co.uk/business/business-news/londoners-spend-twice-as-much-online-study-shows-9258866.html
Impact on search
gTLDs can rank well in search
Relevant content is still champion
Use SEO best practice
3 key things to remember
Think about the future
Be unique
3 key things to remember
Protect Yourself
3 key things to remember
Case Study
I am super happy to have an original and unusual
domain, and it is far more in sync with what I do
than the generic dot coms.
Thank you
Nick Leech