DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE

SHOT SHOW

SHOT SHOW WEBINARWednesday, November 20, 2013

Presented by Chuck Schwartz, CEMJeff Pressman, CEM

SHOT Show Management

SHOW PLANNING

INTRODUCTION

• 40 years of trade-show know-how• We know Vegas• We know big shows• We know the keys to exhibitor success• We are here to help you succeed• Customer Service Beyond Your

Expectations

ConvExx: New Show Management

GAME PLAN

• Success Comes From Preparation• Develop a Plan• Review Frequently• A Separate Plan for On-site• No Easy Way

YOUR SHOW TEAM

• Sales• Marketing• Admin/Operations• R & D, Technical &

Engineering

• Team Indoctrination• Pre-Show Timeline &

Deadlines (7 weeks out)

• Understand the ERC (Exhibitor Resource Center)

ERC (Exhibitor Resource Center)

• www.ShotShow.org/ERC• Do it Now• Plan Ahead and Think it Through• Save Money• Order Online• Take Advantage of Resources• Ordering On-Site? -- Too Late

STRATEGY

WHAT IS YOUR STRATEGY FOR EXHIBITING?

STRATEGY – Product Launch

• Special Flyers• Booth Signage• Staff Buttons/Pins• Drive to Your Website• Pre-Show Marketing (mailer)

STRATEGY – Line Enhancement

• Pre-Show Marketing (mailer)• Booth Signage• Catalogs• Drive to Your Website• Flyers Everywhere

STRATEGY – Build the Brand

• Pre-Show Marketing (mailer)• Booth Signage• Staff Uniforms• Promotional Giveaway• Brand Everything – Pens, Pads, Handouts

ESTABLISH SHOW OBJECTIVES

• Sales – Write Orders • Find New Customers• Meet with Existing Customers• Brand Representation

PRE-SHOW MARKETING & PROMOTION

START NOW!!!• SHOT Show’s online floorplan and exhibitor

directory search …It’s a Powerful Tool!• Every Attendee Navigates the Floorplan at some

time during their planning for the show. Take advantage of the resource.

• Map Your Show Exhibitor Dashboard• Directory Listings are not just for the printed

directory• Enhanced Listings and Sponsorships

Your Online Presence

PRE-SHOW MARKETING & PROMOTION

https://shot14.exh.mapyourshow.com

Celebrity AppearancesShow Specials

Company InformationBrands

Enhanced Listings

Map Your Show’s Exhibitor Dashboard

PRE-SHOW MARKETING & PROMOTION

• The Exhibitor Marketing ToolkitAccessed through the Map Your Show Exhibitor Dashboard

• Creating Awareness that you will be at the SHOT Show• Buyer Lists• Media Lists• Promote Your Presence on

Invoices

Other Opportunities

ON-SITE MARKETING & PROMOTION

• On-Site Marketing: Press Releases SHOT Daily Ads Sponsorships Premiums / Giveaways Understanding the Value of Lead Retrieval

BUDGET

Detailed Budget Checklist is located in the First Section of the Exhibitor Resource Center.

This detailed budget must be your constant guide. Remember – The SHOT Show is your company’s major marketing effort of the year and represents a sizeable slice of the marketing pie.

BUDGET - Exhibit Components

• Exhibit Design & Production, Furnishings

• Exhibit Transportation• Booth Cleaning• Carpet• Security• Insurance • Catering

BUDGET – Show Services

• Material Handling• Electrical: Labor, Outlets, Distribution • Installation & Dismantle• Hanging Signs/Rigging• Internet

PLAN AHEAD AND HAVE A GOOD UNDERSTANDING OF YOUR COSTS AND NEEDS WHEN IT COMES TO SERVICES

BUDGET – Staff Related Expenses

• Staff Hotels• Staff Training• Staff Travel• Staff Per Diem• Staff Uniforms• Entertaining Customers

BUDGET - Miscellaneous

The Unexpected• Lost Freight• Damaged Freight• Lost Catalogs, Flyers• Staff Illness / Injury• Buyer Event (breakfast, dinner, show, etc.)

DESIGN/BUILD

• Cost Containment• Light Materials• Sturdy Cases• Erect at Business• No Booth Clutter

• Sign: Easy to Read, Prominent

• Open to Visit• Take a Photo• Easy Instructions

SMALL EXHIBIT SUCCESS

• Nine Feet Only• Pop-Up, Hard-Wall, Rental• Sign: Prominent• Sign: What You Do!• Minimal Furniture• Open For Business - No Fences

SAVING $$$$$

• Shop Airfares Early on the Net• Hotels in Vegas – Two Options for the

SHOT Show• Venetian / Palazzo – headquarter hotel and

convenient• onPeak – 16 other properties on the Strip,

12 of which are under $100/nt.• Split Staff Hotels

CONCLUSION

• Plan, Plan – 7 Weeks to the SHOT Show• Define Objectives & Control Costs• Have Questions: 855-355-7468, and dial 1 for

exhibitor services.• Exhibitor Updates• Be on the December 5 Webinar

WHO YOU GONNA CALL?

Jeff Pressman Chuck Schwartz

702-303-1199 cell 702-303-3453 cell

702-216-5834 office 702-216-5833 office

Jeff Pressman Chuck Schwartz

702-303-1199 cell 702-303-3453 cell

702-216-5834 office 702-216-5833 office