designing the digital experience
DESCRIPTION
Large version of my Designing the Digital Experience talk.TRANSCRIPT
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David Lee Kingdavidleeking.com
Topeka & Shawnee County Public Library
Designing theDigital Experience
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what is experience?
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http://flickr.com/photos/dragnfly78/220689303/
American Girl
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Three paths to experience
http://flickr.com/photos/didmyself/2354238160/
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http://flickr.com/photos/gdominici/93021919/
StructuralPath
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http://flickr.com/photos/angrykeyboarder/2316631084/
http://flickr.com/photos/maproomsystems/2872203555/
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http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
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three approaches to
structure
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http://flickr.com/photos/7855449@N02/2780452644/
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Skipping down the structured path
Big goal: don’t make me think
look at your site with critical eyesthink about the potholes
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Community Path
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http://flickr.com/photos/rwhitlock/1422242668/
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digital community experience...
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Real Conversation
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Invitation
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Participation
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Sense of Familiarity
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Telling our Stories
http://flickr.com/photos/bjackrian/2111462650/
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tscpl.org
video
blogs facebook
comments
conversation
IM reference
flickr
myspace
youtube
connections
participation
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http://flickr.com/photos/thomashawk/5741775/
Customer Path
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http://flickr.com/photos/jamesyu/366732085/
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http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
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Digital Version?
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Commonalities?
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Commonalities?
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CustomerJourneyMapping
http://flickr.com/photos/thetoad01/2317084812/
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improving the ordinary
http://flickr.com/photos/goatopolis/189188667/http://flickr.com/photos/rvettese/264579764/
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Topeka’s Makeover
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WEB
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How?
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Ask!
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http://www.flickr.com/photos/jodigreen/2708038407/
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staff...
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maintaining
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Redesign 2.0 -Coming soon!
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5 ways to jumpstart your own Extreme Makeover!
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1write anExperience Brief
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1write anExperience Brief
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1write anExperience Brief
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1write anExperience Brief
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2take a
Touch Point Journey
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?
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Get a Library Card
check my account
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3Conversationis experience
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3Conversationis experience
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3Conversationis experience
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3Conversationis experience
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4answer
thequestions
Why
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5focuson thecustomer
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Bonussay yes
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what’s next?
http://flickr.com/photos/b-tal/116220689/
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connect the customer...
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Create an experience stage
http://flickr.com/photos/kgradinger/2095191253/
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http://flickr.com/photos/kgradinger/2095191253/
Create an experience stage
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Work on Conversation
http://flickr.com/photos/damiel/221166778/
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http://flickr.com/photos/spursfan_ace/2328879637/
http://flickr.com/photos/twcollins/867628074/
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http://www.flickr.com/photos/29106784@N02/2719649603/
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Thank You!
davidleeking.com