designing the digital experience
DESCRIPTION
My presentation that's based on my book about designing a digital experience on the web.TRANSCRIPT
David Lee KingTopeka & Shawnee County Public Library
davidleeking.com
Designing theDigital Experience
what is experience?
http://flickr.com/photos/wvs/1457017696/http://flickr.com/photos/naystin/426042772/
experience design?
“an approach to creating successful experiences for people in any medium”
- Nathan Shedroff
http://flickr.com/photos/dragnfly78/220689303/
American Girl
Three paths to
experiencehttp://flickr.com/photos/didmyself/2354238160/
Structural Path
http://flickr.com/photos/gdominici/93021919/
http://flickr.com/photos/angrykeyboarder/2316631084/
http://flickr.com/photos/maproomsystems/2872203555/
http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
three approaches to
structure
http://flickr.com/photos/7855449@N02/2780452644/
Getting Real, by 37signals
http://flickr.com/photos/liewcf/467408934/
Getting Real, by 37signals
http://flickr.com/photos/liewcf/467408934/
• look at your websites with critical eyes
• think about what makes people stumble
• then figure out some goals
• Big goal – don’t make me think (about your structure)
Skipping down the structured path
Community Path
http://flickr.com/photos/rwhitlock/1422242668/
digital community experience...
• real conversation
• connections
• invitation
• participation
• sense of familiarity
• telling our stories
digital community experience...
Real Conversation
Connections
Invitation
Participation
Sense of Familiarity
Telling our Stories
http://flickr.com/photos/bjackrian/2111462650/
http://flickr.com/photos/thomashawk/5741775/
Customer Path
http://flickr.com/photos/jamesyu/366732085/
http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
CustomerJourneyMapping
http://flickr.com/photos/thetoad01/2317084812/
improving the ordinary
http://flickr.com/photos/goatopolis/189188667/http://flickr.com/photos/rvettese/264579764/
what’s next?
http://flickr.com/photos/b-tal/116220689/
connect the customer...
Create an experience stage
http://flickr.com/photos/kgradinger/2095191253/
Create an experience stage
http://flickr.com/photos/kgradinger/2095191253/
Work on Conversation
http://flickr.com/photos/damiel/221166778/
http://flickr.com/photos/spursfan_ace/2328879637/
http://flickr.com/photos/twcollins/867628074/
Thank you!
davidleeking.com