designing behavior change for health, kelvin kwong, jawbone
TRANSCRIPT
Confidential and Proprietary
UP Designing Behavior Change for Health
@kelvinskwong
@kelvinskwong
The Magic of Behavior Change
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Researchers
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PractitionersResearchers
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Researchers Practitioners
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PractitionersApplicationResearchersTheory
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Theory Application
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Theory Application
BEHAVIORAL SCIENCEHOW WE DECIDE
+79%
+79%ENDOWED PROGRESS
Source: Nunes, J. & Dreze, X. (2006). The Endowed Progress Effect: How Artificial Advancement Increases Effort. Journal of Consumer Research. 32, 442-52.
Source: Nunes, J. & Dreze, X. (2006). The Endowed Progress Effect: How Artificial Advancement Increases Effort. Journal of Consumer Research. 32, 442-52.
+79%ENDOWED PROGRESS
+79%ENDOWED PROGRESS
Source: Nunes, J. & Dreze, X. (2006). The Endowed Progress Effect: How Artificial Advancement Increases Effort. Journal of Consumer Research. 32, 442-52.
”“Sorry, Madam, would you have some coins to take the bus, please?
But you are free to accept or refuse
Sorry, Madam, would you have some coins to take the bus, please?
But you are free to accept or refuse10%48%
Sources: Gueguen, Nicolas, and Alexandre Pascual. "Evocation of freedom and compliance: The ‘but you are free of...’technique." Current research in social psychology 5.18 (2000): 264-270.Carpenter, Chris. (2013) A meta-analysis of the effectiveness of the "but you are free" compliance-gaining technique
REACTANCE
Sources: Gueguen, Nicolas, and Alexandre Pascual. "Evocation of freedom and compliance: The ‘but you are free of...’technique." Current research in social psychology 5.18 (2000): 264-270.Carpenter, Chris. (2013) A meta-analysis of the effectiveness of the "but you are free" compliance-gaining technique
REACTANCE
Sources: Gueguen, Nicolas, and Alexandre Pascual. "Evocation of freedom and compliance: The ‘but you are free of...’technique." Current research in social psychology 5.18 (2000): 264-270.Carpenter, Chris. (2013) A meta-analysis of the effectiveness of the "but you are free" compliance-gaining technique
REACTANCE
ENDOWED PROGRESS
@kelvinskwongIf you only remember one thing from this talk…
DETAILS MATTER
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Theory Application
@kelvinskwong
Theory Application
@kelvinskwong
Theory Application
@kelvinskwong
Theory Application
@kelvinskwong
Theory Application
@kelvinskwong
Theory Application
@kelvinskwong
Theory Application
@kelvinskwongIf you only remember one thing from this talk…
LET’S USE THE SCIENCE TO IMPROVE OUR LIVES
DETAILS MATTER
twos
@kelvinskwong
Theory Application
n = 200
n = 200
@kelvinskwong
@kelvinskwong
COMMITMENT AND CONSISTENCY
Source: Cialdini, R. B. (2009). Influence: Science and practice (5th edition). Boston, MA: Pearson Education.
@kelvinskwong
@kelvinskwong
Source: Freedman, J.L. & Fraser, S.C. (1966). Compliance without pressure: The foot-in-the-door technique. Journal of Personality and Social Psychology, 4, 195-202.
@kelvinskwong
Be a Safe Driver
DRIVE CAREFULLY
@kelvinskwong
SMALL ASK BIG ASK
Source: Freedman, J.L. & Fraser, S.C. (1966). Compliance without pressure: The foot-in-the-door technique. Journal of Personality and Social Psychology, 4, 195-202.
@kelvinskwong
@kelvinskwong
@kelvinskwong
@kelvinskwong
72%Increased likelihood to go to bed early enough to hit their
sleep goal
28mMinutes earlier to bed, compared to if they didn’t
receive a TIW
COMMITMENT AND CONSISTENCY
Theory Application
GOAL SETTING THEORY
Locke, Edwin A., and Gary P. Latham. "Building a practically useful theory of goal setting and task motivation: A 35-year odyssey." American psychologist 57.9 (2002): 705.Doran, G. T. (1981). "There's a S.M.A.R.T. way to write management's goals and objectives". Management Review. AMA FORUM. 70 (11): 35–36.
APPROPRIATECOMPETITION
Stanne, Mary Beth, David W. Johnson, and Roger T. Johnson. "Does competition enhance or inhibit motor performance: a meta-analysis." Psychological bulletin 125.1 (1999): 133.
@kelvinskwongIf you only remember one thing from this talk…
twos
IT’S NOT MAGIC. EVERYONE CAN DO IT
LET’S USE THE SCIENCE TO IMPROVE OUR LIVES
DETAILS MATTER
three
Theory Application
Theory Application
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XYZ Inc.
Theory Application
21
me
@kelvinskwongIf you only remember three things from this talk…
IT’S NOT MAGIC. EVERYONE CAN DO IT
LET’S USE THE SCIENCE TO IMPROVE OUR LIVES
DETAILS MATTER
