jawbone an electronic retailer: jillian rubin & kathleen menard
TRANSCRIPT
JAWBONEAn Electronic Retailer: Jillian Rubin & Kathleen Menard
What is Jawbone?
For more than a decade, Jawbone has developed human-centered wearable technology and audio devices unparalleled in their technical innovation, ease-of-use and sophistication of design. A 2010 IDSA Design of the Decade winner, the company is the creator of the award-winning and best-selling Jawbone ERA and ICON Bluetooth® headsets; NoiseAssassin® technology, the world's first and only military-grade noise-eliminating technology; and the JAMBOX wireless speaker and speakerphone. Jawbone is privately held and headquartered in San Francisco.
Where can you find Jawbone products?
AT&T
Jawbone Online Store
Amazon
Apple
Best Buy
T-Mobile
Verizon
Jawbone believes in safety while using your mobile devices
“Jawbone® believes that when using a mobile phone—whether in the car, around the house or on the street—it is extremely important to Talk Responsibly. No phone call is worth jeopardizing your safety or the safety of others.
It is always best to refrain from talking on the phone while you are driving. However, if you must do so, we believe the safest possible way to talk is by using a hands-free solution, such as a headset or a built-in speaker system.”
Popular Products: UP
Launched in November 2011
“An activity tracker and the company’s first non-audio product.
It consists of a flexible rubber-coated wristband and accompanying iPhone and Android app.
UP allows users to track their sleep, eating habits, and daily activity including steps taken and calories burned.
The wristband is water-resistant and designed to be worn 24/7, with a rechargeable battery that lasts for up to 10 days at a time.”
What UP does:
Discover hidden connections and patterns in your day to day life
Track calories burned, intensity and more of any kind of workout
Barcode scanning for easy food tracking
Track hours slept: light vs. sound sleep and waking moments
Smart alarm/ power naps: Vibrating band to wake you up at optimal moments in your sleep cycle so you wake feeling refreshed
Idle alerts: set reminders to move when you’ve been inactive to long
Sync to your phone
Mood tracking: log moods and discover connects in activity and feelings
Popular Products: UP24
Launched in November 2013
“With similar dimensions to the UP, UP24 features the ability to sync wirelessly via Bluetooth to the updated companion app, UP 3.0”
Speaker Products: Jambox
Launched in November 2010
The Jambox is Jawbone’s first speaker product.
It’s wireless, weighs about 0.75 pounds, and is capable of up to eight hours of play.
The product has been improved over time as Jawbone introduced the “Big Jambox” as well as the most recent, “Mini Jambox”.
Here’s an example of how one uses Jambox
SWOT Analysis:
Strengths Portable product speaks to
niche market
Can buy Jawbone at Apple retailers
Compatible with Apple and Android smartphones with the downloadable app, and Bluetooth technologies
Strong Bluetooth products
Weaknesses Many different competitors
are doing the same thing, and offering similar products
UP sizing is limited
Do not specialize in one type of product. Hard to differentiate themselves
SWOT Analysis:
Opportunities Partnering with Nike to
provide a product that features the technology of the “UP” product and its apparent focus on fitness
Offers many other related health apps such as the “UP Coffee” app
Recently expanding to UK, Europe, Asia
Head set’s 42% smaller: portable
Can expand to smart clothes and improved wrist gadgets
Just recently updated android app
SWOT Analysis:
Threats Apple
Nike “smart band”
Samsung Galaxy Gear Smartwatch
Fitbit
Apple ihome’s and other speaker systems
Other health apps
Sources Cited http://tech.fortune.cnn.com/2011/11/03/jawbone-up/
https://jawbone.com/speakers
https://www.youtube.com/watch?v=XgC3zjNH1oU
http://www.engadget.com/2014/03/26/jawbone-up24-sales-expand-worldwide/
http://www.engadget.com/2014/03/06/jawbone-up-coffee-app/
http://www.engadget.com/2014/02/15/recommended-reading-jawbone-on-the-rise-and-the-indie-gaming-bu/
http://www.engadget.com/2014/03/11/jawbone-updates-its-android-app-with-up24-support/