design thinking workshop 8hr
TRANSCRIPT
“Warm - Up”
Coach Team
Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare
Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare
Introduction“
” — Thomas Edison
First production mouse for Lisa and Macintosh
Diego Powered Dissector System
Elmo Calls iPhone App for Sesame Workshop
“ (Design Thinking)
”
— IDEO Tim Brown
design or thinking?
Kobe Bryant
“No, it’s a system”
1 process 3 mindsets
( Design Thinking System )
1 Process - Design Thinking Process
Empathy
Define
Ideate
Prototype
Test
[ 3 Mindsets ]
1. Human Centered
2. Learn by doing
3. Fail early, Fail Often
“ ”• user-centered •
•
User-centered design
User-centered design
User-centered design
problem-solution fit
User-centered design
“ ”• Learn by doing • •
Project Ara
“ ”
3 mindsetsHuman Centered
Learn by doing
Fail early, Fail Often
1 process
Prototype
Prototype
“ ”
Failed in 45 min
Prototyping Time 9:10 - 10:20
?
Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare
Test
Empathy
Design thinking is a human-centered approach to
innovation that draws from the designer's toolkit to integrate
the needs of people, the possibilities of technology, and the requirements for business
success.”
—Tim Brown
—Tim Brown
User-centered design
problem-solution fit
How to Test ?
How to test ?1.
2.
3.
4.
5.
6.
How to test ?1.
2.
3.
4.
5.
6.
How to test ?1.
2.
3.
4.
5.
6.
700
How to test ?1.
2.
3.
4.
5.
6.
/
Why
How to test ?1.
2.
3.
4.
5.
6.
...... ....
How to test ?1.
2.
3.
4.
5.
6.
~~ ...
…...
……
How to test ?1.
2.
3.
4.
5.
6.
Test & Empathy 1. 2.
3.
4. 5. 6.
“ ”
1. 2. 3. 4.
5.
6.
Test / Empathy 10:40 - 12:00
/ prototype
Lunch Time12:00 - 12:55
“Warm-Up”
“ ”
Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare
Define
Define“ ”
—
If I had an hour to solve a problem I'd spend 55 minutes
thinking about the problem and 5 minutes thinking about solutions
What is define?
.....
Classification
Induction
Interpretation
.....
Before Define
After Define
Why define?
(e.g. HMW )
(e.g. point of view )
insightneedfacts solutionprototypeidea
Problem-Solution Fit
Problem-Solution Fit
Needs Insights
Furthermore –
Furthermore –
Ideate
1.
2.
3.
Ideate
What is Ideate?
•
•
•
—
Creative Confidence
Connecting Ideas
creativity confidence
“Creativity is just connecting things. When you ask creative
people how they did something, they feel a little guilty because they didn't really do it, they just
saw something. ”
–Steve Jobs
Intelligence Community
How to Ideate?
brainstorm(generating ideas)
(evaluating ideas)
StokeHMW Brainstorm selecting/grouping
1. Go for Quantity ( 2. Defer Judgment 3. Encourage Wild Ideas 4. Stay Focused on Topic 5. Build on Ideas of Others 6. Be Visual
Brainstorming Rules
1. Go for Quantity
(
2. Defer Judgment
3. Build on
Ideas of Others
4. Stay Focused
on Topic
5. Encourage
Wild Ideas
6. Be Visual
Let’s Define & Ideate 13:20 - 14:10 - 14:50
Ideate Tips:
1. Go for Quantity (
2. Defer Judgment
3. Encourage Wild Ideas
4. Stay Focused on Topic
5. Build on Ideas of Others
6. Be Visual
Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare
Prototype II & Idea Show Prepare14:55 - 15:25
Ending
Congratulation
3 mindsetsHuman Centered
Learn by doing
Fail early, Fail Often
1 process
Tool
Moreover
Coach Team
Tim Brown “Designers — Think Big! ” 2009
“ ”“ — ”
“
…”
“ ”
Thank U