DESIGN THINKING

Creative Problem Solving

Design thinking teaches us how to solve problems with a holistic approach

How it works

Step 1

Know your users

Design for users. Understand their needs and goals.

Step 2 Step 3 Step 4

Spot Trends

Define the patterns in user behaviors to start shaping problems to solve for.

Find opportunities

Use a “How might we…?” framework to get ideas flowing for solutions.

Iterate

Sketch and/or build out your ideas. Get feedback and keep iterating.

Know Your Users

Casey Wilson, 31

“I find that I like to...”

Jude Rajan, 27

“My biggest worry is...”

Ashley Morgan, 26

“This is what I do when I…”

Jake Santos, 35

“This is what I would like to see…”

How it works

Step 1

Know your users

Design for users. Understand their needs and goals.

Step 2 Step 3 Step 4

Spot Trends

Define the patterns in user behaviors to start shaping problems to solve for.

Find opportunities

Use a “How might we…?” framework to get ideas flowing for solutions.

Iterate

Sketch and/or build out your ideas. Get feedback and keep iterating.

Spot Trends

Listen to what your users are saying and find those commonalities to start pinpointing what problems they have that you can solve.

indifferent

hate it

love it

will try

How it works

Step 1

Know your users

Design for users. Understand their needs and goals.

Step 2 Step 3 Step 4

Spot Trends

Define the patterns in user behaviors to start shaping problems to solve for.

Find opportunities

Use a “How might we…?” framework to get ideas flowing for solutions.

Iterate

Sketch and/or build out your ideas. Get feedback and keep iterating.

Brainstorm:

Blue Sky time = no criticism

→ listen actively

→ stay focused on the topic

→ one conversation at a time

→ be visual

How might we…?

Be Visual

Catchy Title 1

Sketch your idea

Catchy Title 2

Sketch your idea

Catchy Title 3

Sketch your idea

How it works

Step 1

Know your users

Design for users. Understand their needs and goals.

Step 2 Step 3 Step 4

Spot Trends

Define the patterns in user behaviors to start shaping problems to solve for.

Find opportunities

Use a “How might we…?” framework to get ideas flowing for solutions.

Iterate

Sketch and/or build out your ideas. Get feedback and keep iterating.

StartMaking Iterate. Test. Repeat.

Remember this

We design with people for people