design thinking - learnlocallearnlocal.acfe.vic.edu.au/file/view/llconf_14_design...
TRANSCRIPT
What are we doing?
• 2(ish) hours • Groups of 3 • Create a prototype solution to an opportunity/problem
using DESIGN THINKING • Brief overview • Get STUCK IN! • Rapid experience of the process • About learning – not getting it right
©KateShannonMcCready-AllRightsReserved
What are we doing?
• You will be wearing 2 hats • Researcher/designer • Customer/research participant
• The problem/opportunity we will be designing for?
©KateShannonMcCready-AllRightsReserved
“Design a way for Learn Local employees to support and learn from
each other across organisations.”
©KateShannonMcCready-AllRightsReserved
“Design thinking is a human-centered approach to innovation that draws from
the designer's toolkit to integrate the needs of people, the possibilities of
technology, and the requirements for business success.”
- Tim Brown, IDEO president and CEO -
©KateShannonMcCready-AllRightsReserved
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
Source:ServiceDesignVancouver
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
ITERATIVE PROCESS
RESEARCH INSIGHTSUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
GENERAL PROBLEM STATEMENTSPECIFICPROBLEMS
TEST
How will it work?
• Conduct 2 X one-on-one interviews (Individual) • Analyse, synthesise and generate key insights (Group) • Create ‘How might we?’ questions (Group) • Brainstorm ideas (Individual & Group) • Get feedback on ideas (Individual) • Share feedback, combine & refine to form one idea (Group) • Create a prototype (Group) • Test your prototype (Group) • Debrief (All)
©KateShannonMcCready-AllRightsReserved
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
“Design a way for Learn Local employees to support and learn from
each other across organisations.”
Problem / Opportunity
©KateShannonMcCready-AllRightsReserved
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
Research / Discover
• Open questions • Be genuinely curious! • Don’t go in with an agenda – put your ideas & opinions aside • Listen to understand • If you’re not getting anything interesting, change direction • Explore extremes • Dig deep – look for unmet needs, emotions, goals, pain, delight • What is really important?
YOU HAVE 5 MINUTES EACH
©KateShannonMcCready-AllRightsReserved
Starter Questions
• What are the easiest/most difficult parts of your role? • Where could you use more support in your role? • If you had $3000 to spend on learning & development, what would you
spend it on? Why? • What could others working in Learn Locals learn from you? • Tell me something important you’ve learned relevant to your role? How did
you learn that? • What’s the best peer to peer learning experience you’ve had? • How did that make you feel? • Why is that important to you?
©KateShannonMcCready-AllRightsReserved
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
Key Insights
As a group, discuss your interviews to analyse and synthesise. Look for: • What was similar? What was different? • Did you uncover any unmet needs? • Is there a problem or opportunity? • What were your key insights?
YOU HAVE 10 MINUTES
©KateShannonMcCready-AllRightsReserved
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
How Might We ? Questions
• As a group, create questions that relate to your key insights that start with ‘How might we…?’
• Select your favourtie ‘How might we...?’ YOU HAVE 5 MINUTES
©KateShannonMcCready-AllRightsReserved
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
Brainstorm Solutions/Ideas
• As an individual spend 2 minutes brainstorming possible solutions • As a group share your ideas and brainstorm more ideas.
• Do it as quickly as possible • Include crazy, out there ideas • There are no bad ideas • Go for quantity, not quality • Do not analyse ideas as you go • Build on ideas with ‘Yes, and…’ • Choose 3-5 ideas to take forward
YOU HAVE 15 MINUTES
©KateShannonMcCready-AllRightsReserved
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
Gather Feedback (Research/Insights)
• As an individual share your 3-5 ideas with someone from another group. • Spend 1 minute explaining, 4 minutes listening to feedback and asking
questions. • Ideas are not precious, feedback is. YOU HAVE 5 MINUTES EACH (10 MINUTES ALL UP)
©KateShannonMcCready-AllRightsReserved
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
Share, Refine, Combine, Choose
• As a group, share the feedback you received on each of the ideas. • What worked? What didn’t? • How could you improve the ideas based on feedback? • Can you combine any of the ideas? • Share, refine, combine and decide on what idea (or combo of ideas) you
will move forward with.
YOU HAVE 10 MINUTES EACH
©KateShannonMcCready-AllRightsReserved
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
Create a Prototype
• As a group, find a way to bring your idea to life to show others. • Create a rough prototype using materials provided, role plays (or anything
else that works) • If your idea is big, consider prototyping part of it. • The idea is to make SOMETHING YOU CAN TEST
YOU HAVE 20 MINUTES
©KateShannonMcCready-AllRightsReserved
ITERATIVE PROCESS
Double Diamond DESIGN PROCESS
Service Design Vancouverbuilding innovation + value for businesses and people
Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org
RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
BRAINSTORM
SPECIFICSOLUTIONS
SPECIFIC SOLUTIONSPROTOTYPES
DISCOVER DEFINE DEVELOP DELIVER
GENERAL PROBLEM STATEMENT
SPECIFICPROBLEMS
ITERATIVE PROCESS
RESEARCH INSIGHTSUSER-CENTEREDEMPATHETIC
NEEDS/VALUESTOUCH-POINTS
GENERAL PROBLEM STATEMENTSPECIFICPROBLEMS
TEST
Test Your Prototype
• Pair up with another group • Share your prototype with them • Gather feedback • Switch
YOU HAVE 5 MINUTES EACH (10 MINUTES ALL UP)
©KateShannonMcCready-AllRightsReserved
Debrief
• Bring your prototypes to the centre of the space • Did you create something you think has legs? • What did you learn through the process? • What was easy? • What was difficult? • How could you use this in your job?
WE HAVE 15 MINUTES
©KateShannonMcCready-AllRightsReserved
www.katemccready.com @katemccreadyhq
Cheers.
©KateShannonMcCready-AllRightsReserved