Nickelodeon Trading card game

Ryan Hait-CampbellApril 2013

Create a online playing card system using nickelodeon characters and provide a intuitively understandable interface that draws users in while remaining consistent to nickelodeon’s vision.

GOALS

PROVIDEKids with a enjoyable adrenaline rushing experience that provides replayability.

CREATEa community that can play without chatting and still enjoy themselves.

RANKtheir adventures and be able to share them with their friends.

STAYwith a desire to adavance their ranking, find new cards, and win a trophy.

ANALYSIS

MagicPlaying Card Game

StrategyEndless options with building decks

Visually AppealingArtwork is highly done for each card while remaining constant with the theme

Communitythere are an estimated 6 million participants worldwide

PokemonPlaying Card Game

Easy learningAnyone can hop in and learn how to play within minutes.

CultureSurrounds a entire culture built through television

CollectingSome people dont play and just collect these for fun due to the popularity of the brand

ONLINE GAMINGEstablish a community that plays through the internet using a game-like interface to build decks, dueling in character enviroments, and the ability to purchase cards through a in-game point system to provide a enjoyable experience while ensuring users are not able to directly communciate each other.

MINOR FEATURE + Character Narrator of your choice. + The ability to choose what environments users want to duel in. + Achievement System + Daily Login in reward for casual gamers

LONG TERM

Strong marketing collaboration with department that handles tv shows will allow new audiences from both sides to draw people in as well as making the playing card game a ionic part of Nickelodeon.

CONCEPT

CURIOUS

At first he gives the ipad to his sister, but after watching her sister play a bit, he gets curious and goes ahead and makes his own account to try one game.

LIKES IT

Hes hooked, but at the same time hes a little embarrassed to ask his friends to join as well. but then he notices a “invite-a-friend” deal where you get 2 new cards, and your friend gets 2 new cards of his choice as well.

TEXTING HIS FRIEND

He goes ahead and texts his friend and says “hey man, go to www.nick.com and check the new game on the front page, i got a promo code and looking for someone to play with, wanna try it out with me? His friend responds with Sure why not, got nothing else to do.

WANTS TO LEARN

After a hour, both of them are playing and enjoying themselves, and gets a better understanding of the game play system, and goes ahead and starts joining ranked matches in hopes of getting a stronger deck full of rare cards

WANTS TO ACHIEVE

After a month, hes won a few ranked matches, gotten a small title for him-self, and got some new friends as well, but hes still at it improving his deck, playing against the AI in hopes to improve his skills, and his aim is to win the Legendary card awarded for each tournament.

DREW12 year old male

Plays soccer loves to play console video games, not much of a pc gamer, watches cartoon network, nickelodeon, and ESPN, he loves his sports but he also loves his cartoons, which he doesnt really like speaking about to his friends. His friends invite him over weekly to play video games in their living room. Never played card games before. Has a Ipad, but doesnt really play games on and watches movies instead.

FAMILY TIME

Watching spongebob with his younger sister, a short clip at the end signifies a new game that just came out on www.nick.com along with a promo code to use to start off with a few new cards with the characters from spongebob, the show he is currently watching, his sister asks him to look it up on the ipad.

PERSONA ?

Want tab saves cards for later purchases

WIREFRAME

CARD COLLECTION

WIREFRAME

AVATARS

Users can choose a character from a tv show to be their avatar and purchse items for them to wear. Each character will havenarraitor traits that fits with their background.

WIREFRAME

BATTLE MODE

3 Different color schemes for each mode

WIREFRAME

CARD BATTLE

Backgrounds are visally appealing, using enviroments from tv shows with animation.

Players are avatars from tv shows and able to pick up to 5 enviroment maps related to that specific character. Needs to have animationed responses to different attacks.

SKIN

CARD COLLECTION

SKIN

AVATARS

SKIN

BATTLE MODE

SKIN

CARD BATTLE