design research methods
DESCRIPTION
Learn how to incorporate end users into your design process right from the beginning.TRANSCRIPT
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GAME DESIGN FOR GROWTH D E S I G N R E S E A R C H M E T H O D S
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STAKEHOLDER DESIGN IN PRACTICE
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 2
Design as user research
• Provide materials and a design goal
• Make sure assignment is reasonable within time frame
• Have users explain their design process to gain understanding about their expectations
Itir and Sonny make a game about financial literacy
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STAKEHOLDER DESIGN IN PRACTICE
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 3
Design as user research
Rationale: • Users relax and feel ownership over the environment if they can
make a material contribution • Users design decisions give insight into emotional experiences of
a product and their expectations • Reality of making the ‘dream’ product helps users see the
dilemmas designers face, so feedback can be more pragmatic* *sometimes
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USER TESTING APPROACHES
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 4
Partnered play-testing
• Have users interview each other regarding an experience both have had using the same product under similar circumstances
• Users can co-play a game under observation
• Focus is on user interactions with each other in relation to the product Miguel and Naz play a prototype together
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USER TESTING APPROACHES
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 5
Partnered play-testing
Rationale: • If users are shy or may not give researchers an honest answer
they often work better if working with a previously known party such as a friend, family member or care-giver
• Gives researcher more time to circulate and observe. Can listen to tapes or read transcripts later to get quantitative data
• Can provide insight into how a product will function socially – which aspects inspire connection & conversation & which are better as a solo experience
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USER TESTING APPROACHES
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 6
Paper test before you build!
• Make & test an MVP in paper • Include instructions as required.
No ‘help’ from researchers • Users can make notes on the
prototype of where they were confused or what they would change
• New paper copy for each user. Collate notes on prototypes for discussion later
Paper prototype of financial literacy game ‘Gimme Some Credit’ ready to play.
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USER TESTING APPROACHES
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 7
Paper test before you build!
Rationale: • Much cheaper when bad ideas die on paper • Gives users a version they can scribble on, much like printing
wireframes for clients • Allows researchers to focus on the experience of using the
product instead of the technical specs • Client doesn’t get bogged down in issues of look & feel too early
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IDEAL WORK PROCESS
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 8
o Understand the problem through conversation o Brainstorm possible solutions o Create test products o Test, refine or discard with user involvement in
each round of design o Find the right product o Develop product or hand off design specs to
development team
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ACTUAL WORK PROCESS
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 9
o Get RFP or tech spec o Look for potential problems o Dialogue with client about ‘design latitude’ o Negotiate contract o Watch deadline approach o Scrap experimentation phase o Design product to spec
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IT’S OFTEN A BIT OF BOTH
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 10
ACTUALLY….
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BENEFITS OF STAKEHOLDER DESIGN
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 11
o Better sense of what users understand about the issue at hand
o Able to elicit authentic data o Sense of shared purpose leads to distribution
of power between designer, client and end-user
o Able to test and iterate with intended audience.
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WHEN SHOULD STAKEHOLDER DESIGN HAPPEN?
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 12
o Tendency to involve stakeholders towards the end of the project
o Better to ask for feedback early (ie; tackle initial brainstorm phase together)
o If contribution isn’t sought early in the process players could end up giving feedback on a product that isn’t successful in their eyes
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HOW TO GET STAKEHOLDERS INVOLVED?
Wednesday, July 31, 13
INVIVO COMMUNICATIONS LUNCH AND LEARN 13
o Through partnerships: o Community organizations o Families o Medical clinics o Drop-in centres o Schools