design research methods class 1 mp2009
DESCRIPTION
TRANSCRIPT
![Page 1: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/1.jpg)
Design Research MethodsClass #1: Introduction
![Page 2: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/2.jpg)
DO WE REALLY NEED RESEARCH?
![Page 3: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/3.jpg)
Research
Pros Cons
![Page 4: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/4.jpg)
“THE REAL VOYAGE OF
DISCOVERY LIES NOT IN SEEKING
NEW LANDSCAPES BUT IN SEEING
WITH NEW EYES.”
-MARCEL PROUST
![Page 5: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/5.jpg)
Inspirational Research
Motivate Design ©2009
“…just another monkey can use this. At the end of the day, this is a corporate, highly skilled and specialized at what they do…watering down of their hard skill is not well received. You want to remain technically complex, and that is a big element. The moment the work comes into it looking like Expedia...we lose value in our skill.”
![Page 6: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/6.jpg)
Inspirational Research
Ariely, D., The New Economics in the New World . Harvard Business Review July-August 2009
$.14 $.01
$.13 FREE
![Page 7: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/7.jpg)
![Page 8: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/8.jpg)
…gives help 85%of the time
One bystander…
…give help 31%of the time
Five bystanders…
Latane, B., & Darley, J.M. (1968), Group Inhibition of Bystander Intervention in Emergencies. Journal of Personality and Social Psychology, 10, 215-21.
Inspirational Research
![Page 9: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/9.jpg)
Applying Research
![Page 10: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/10.jpg)
Inspirational Research
A CB AC B
45% gave money back14% gave money back
Ariely, D., The New Economics in the New World . Harvard Business Review July-August 2009
![Page 11: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/11.jpg)
Applying Research
“The cable giant Comcast began addressing the customer-revenge problem by using Twitter to respond to problems proactively. The director of digital care, Frank Eliason, discovered that by searching for the word, “Comcast” (or sometimes, “Comcrap”), he could locate unhappy customers who were simply venting to themselves and to their friends, and respond to their problems before they became formal complaints.Ariely, D., The New Economics in the New World . Harvard Business Review July-August 2009
![Page 12: Design Research Methods Class 1 Mp2009](https://reader035.vdocuments.us/reader035/viewer/2022062616/549a765cb47959495d8b457b/html5/thumbnails/12.jpg)
Assignment 1
Find one example of an interesting research finding. Write a 100-200 word summary of the specific finding, why it is inspiring, and how you would apply it.