socialdesign is scene a cradle to cradle tile + broadloom collection

who’s yourshade?grace • audrey • jackie • mia chloe • stella • mick • oscar luke • mies • smith • dante

PLUS:mingle with

the socialite • the creative the eccentric• the scene

what’s your

type?the in-crowd P. 12

are you the epicenter of your social circle? subtle tone and texture working every space.

so many characters, so much space. there’s room enough for everyone.

4

best described as a fearless headturner. colorful personality with unconventional flair.

never ending bold energy and aggressive color play. ultra modern rules the room.

8

10

12

who’s yourshade?

do you fancy basic (not boring) with a twist?shades of neutrals and pops of brights to enliven any and every social space.18

the

table of contents: what’s your type?

The who’s who of cradle to cradle floor covering has

arrived. art imitates the glamorous life in one socially

responsible carpet collection with character by the

square yard.

In this issue, SOCIAL takes the floor. and the party

begins with a neutral base. Mingle in the patterns.

overlay the color. Pile on the personality. what’s

your type? who’s your shade? design is scene.

meet social.

Socially yours,

shaw contract group

paintings by hayley gaberlavage at hayleygab.com

the

tileFashion statement. The SOCIALITe talks in muted tones, understated and subdued.

the Socialite tile in Grace

pictured with the socialite: A

iria Desk by A

yako Takase and Cutter H

utton of Kaiju Studios for H

erman M

iller, Tulip Arm

Chair by Eero Saarinen

for Knoll, Tulip Side C

hairs by Eero Saarinen for Knoll, Saucer Pendant Lam

p by George N

elson, Painting “Untitled” by H

ayley Gaberlavage

4 5

Favorite meeting place: No room is off limits. The socialite goes anywhere and everywhere, always on the list.

the

broadloom

the Socialite in Grace

pictured with the socialite: O

val side table by Eero Saarinen for Knoll, Tulip A

rm C

hair by Eero Saarinen for Knoll, Tulip Side

Chairs by Eero Saarinen for K

noll, Pear Pendant Lamp by G

eorge Nelson, Painting “U

ntitled” by Hayley G

aberlavage

mixology: The perfect blend of sustainablity and design, The socialite rules the scene forever and a day.

6 7

Shades down. The SOCIALITe agenda is true to texture. This calls for a Caipirinha.

the Socialite in Grace

pictured with the eccentric: V

intage Lounge Chair C

irca 1960s by Adrian Pearsall for C

raft Associates, O

val Side Table by Eero Saarinen for K

noll, Black Porcelain C

handelier from Pieces, Painting “Psyche” by H

ayley Gaberlavage

the eccentric tile in Mies

Beauty note: offbeat all the way. There’s no such thing as too interesting.

Bright observations. Colorful patterns are good-habit forming. So says The eCCenTrIC.

8 9

tile

10 11

Show stopper in the making. The CreATIve rocks an impossible deadline with color to spare.

the creative in Smith

Soundtrack: Indie rock, trip hop, acid jazz and some of the best music you’ve never heard of.

pictured with the creative: Parsons D

esk with D

rawers from

West Elm

, Side Chair by H

arry Bertoia for K

noll, Tulip Side C

hair by Eero Saarinen for Knoll, C

ylinder Mirror Pendant from

Pieces, Painting “Hubba B

ubba” by Hayley G

aberlavage

broadloom

pictured in the scene: Bench by Florence K

noll for Knoll, B

lack Porcelain Chandelier from

Pieces, Paintings “The Funeral,” “Psyche” and “Untitled” by H

ayley Gaberlavage

All eyes upon the in-crowd. The SOCIALITe, The CreATIve and The eCCenTrIC make The SCene. Social mixing at its finest.

12 13the Socialite tile, the creative & the eccentric tile in Mick with the Socialite tile in Mies

Chance encounter. The CreATIve meets The SOCIALITe. Sparks of bronze fly every which way.

Artistic amalgamation. The CreATIve and The eCCenTrIC merge. Vivid collaboration in perfect harmony.

14 15

mu

tua

l mu

St hav

e: Color.

oppo

Sing

mu

Se: Creativity fueled by contrast.

the creative & the eccentric TILE in Smith the Socialite & the creative in Grace

the eccentric tile & the Socialite tile in Mies

Pattern match-up. The SOCIALITe enters The eCCenTrIC’S territory. An unexpected bond is formed.

16 17

go

od

tog

ether: subtlety loves lively com

pany.

the Socialite tile in Grace & Oscar with the eccentric tile in Grace

Book club. The SOCIALITe and The eCCenTrIC find common ground. Pulp fiction unfolds.

oFF th

e ShelF: a

collection stacked with fashion, art, architecture and photography.

At one end of the spectrum, bASe TOneS are polished and refined. Humdrum has no place here.

The SOCIALITe BROADLOOM + TILEwho’s yourshade?

18 19

SMith puts it in neutral. oScar always makes the cut.luke is one cool customer. chloe knows luxury deeply.grace is everlasting chic. Dante heats things up.

MieS has designs on simplicity. Mick has a darker edge.Stella captivates like the sea. Jackie is an icon, a cultural classic.Mia stands at attention. auDrey is basic, not boring.

The CreATIve BROADLOOM AND The eCCenTrIC TILE

20 21

SMith looks lively. oScar shows off.luke lightens the mood. chloe calls the color shots.grace applies bronzer sparingly. Dante packs a punch.

MieS makes minimalism glow. Stella is golden. Jackie with a citrus twist.Mia gets the blues. auDrey never has a dull moment.

Down the line, a dose of AudACIOuS COLOr brings a whole new vibe. Pop goes the carpet.

who’s yourshade?

Mick maintains the mystery.

a bit of q & a with the in-crowd.

Q: What do you do that’s good for the planet?

Q: What’s your favorite party theme?

Q: any plans to expand your Social circle?the creative: I compost, I unplug, and I am completely cradle to cradle.

the socialite: I like to keep things neutral, from the libations to the music to the décor.

Q: Do you have a signature color?the eccentric: anything vibrant—and lots of it. My palette definitely leans to the bright side of the road.

shaw contract group: Let’s just say a good soCIaL circle always expands.

An earth-lover, a fête-thrower and a chromatic enthusiast. Find out what makes our SOCIAL circle go round.

more character for your floor. more culture for your space.

meet all four personalities at shawcontractgroup.com

paintings by hayley gaberlavage at hayleygab.com

social

shawcontractgroup.com 877.502.SHAW 410 Old Mill Road Cartersville, GA 30120 Printed on recycled paper © 2010 Shaw, a Berkshire Hathaway Company SCG-031-NPA