design & graphic arts 2015

2015Design & Graphic Arts Now including Photography

Contents

Design & Graphic Arts 2015

Introductory Textbooks 2Design Management 3Graphic Design 6Illustration 10Colour 11Animation and Interactive Design 12World History of Design 16History and Culture of Design 17History and Culture of Craft 24Photography 26Advertising 30Index 31Representatives and Agents 32

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Front cover image: Mr. Buttons images courtesy of Keith Osborn – Cartoon Character Animation with Maya

A New Look for Fairchild Books

As of 2015, Fairchild Books has updated its logo to commemorate its new ventures into the digital landscape.

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www/Textbook

UK February 2015US April 2015

208 pages200 colour illus270 x 210mm / 10.6 x 8.3 inchesPB 9781472534408 £29.99 / $49.95Series: Required Reading RangeFairchild Books

Introduction

Chapter 1 - BrandChapter 2 - ExperienceChapter 3 - ConversationChapter 4 - ParticipationChapter 5 - NavigationChapter 6 - AdvocacyChapter 7 - Critique

BibliographyFurther ReadingIndex

Contents Summary

A guide to the contemporary creative employment landscape, giving knowledge and inspiration to students wishing to build a sustainable career in the communication design industry.

• Leadingpractitioners,fromMoving Brands, Wolff Olins, It’s Nice That, among many others, provide their own insight into the creative industries

• Includeshandy‘SearchTerms’throughout, so that readers can further their own research as they read

Derek Yates is course leader for FDA Graphic Design/Illustration at Camberwell College of Arts, UK.

Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer.

Communication DesignInsights from the Creative IndustriesDerek Yates and Jessie Price

Introductory Textbooks

Key Titles

Design ThinkingUnderstanding How Designers Think and WorkNigel Cross

UK April 2011US April 2011

192 pages40 bw illus189 x 150mm / 7.4 x 5.9 inchesPB 9781847886361 £15.99 / $25.95Berg Publishers

DesigningAn IntroductionKarl Aspelund

UK November 2014US September 2014

356 pages250 colour illus216 x 279mm / 8.5 x 11 inchesPB 9781609014964£74.99 / $121.00Fairchild Books

Textbook www/Textbook

Companion website available: ccd-insights.com

Textbook

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2nd edition

Contents

Introduction

ContextWhat is Design Management? •WhyisDesignManagementImportant?•TheDesignManagement Timeline

PART OnE - MAnAging ThE DESign STRATEgyKnowledge•IdentifyingOpportunities for Design •UnderstandingtheAudienceandMarket•InterpretingClientandCustomerNeeds•AuditingtheUseofDesign•EstablishingtheDesignStrategy•Promotingand Selling the Design Strategy •PlanningforLong-termGrowthPracticeCase Study - The Argus3 •ThermalImagingCamera •CaseStudy–Camper •Interview-DrChrisLuebkeman•Interview-DarrylFeldmanKey SkillsManaging Client Relations •GuidingDesignDecisions•DevelopingGoodWorking•Relationships•VerbalCommunication

PART TWO - MAnAging ThE DESign PROCESSKnowledge•GivingFormtoBusinessStrategy•IncreasingAwareness with Design •ExpressingtheBrandthroughDesign•InitiatingDesignProjects•DesignMethodsDesignProcesses•CompetitiveAdvantage Through Design

PracticeCase Study - Kajima Design •Europe•CaseStudy-TheHondaZoomer•Interview-MatHunter•Interview-BrianSmithKey SkillsManaging Creative Teams •FacilitatingtheDesignProcess•DevelopingCollaborative •Cultures•VisualCommunication

PART ThREE - MAnAging ThE DESign iMPlEMEnTATiOnKnowledge•TheProjectManagementProcess•ProjectManagement in Practice •SocialandEnvironmental•Responsibilities•DesignPolicies, Procedures and Guidelines•TranslatingGlobalDesign into Local Design •MeasuringtheSuccessofDesign•ReviewingandRevisingthe Design StrategyPracticeCase Study - FooGo/The Formation•CaseStudy-TheSilkenGroup•Interview-ColumLowe•Interview-LynneElvinsKey SkillsManagement and Leadership •LeadingandAdvocatingDesign•WrittenCommunication

Appendix18 Views on Design •Management•FurtherResources•Glossary•Index



“A key text. Rich, stimulating and easy to read.” Shimon Shmueli, Elon University, USA

Combining both theory and practice, this book promotes a clearer understanding of the role of design in business and the positive impact that it can contribute to an organisation at many different levels. Students and practitioners not only learn about the latest ideas in design management, but also how they are put into practice day-to-day. With examples from a wide range of fields plus interviews and case studies with international design managers, Kathryn Best provides the key knowledge, practice and skills needed with a focus on strategy, process and implementation.

Kathryn Best is a designer, consultant, author and educator.

Design ManagementManaging Design Strategy, Process and ImplementationKathryn Best

Design Management

New to this edition

• Revisedcasestudiesandinterviews• Nowincludesstudentexercisesanddiscussiontopics• Includessomeofdesignmanagement’sbiggestnames,suchasChrisLuebkeman

(Arup Group UK), Fabio Issao (Mandalah Conscious Innovation), Colette Liebenberg (Colette Liebenberg Design), Mikko Koria (Aalto University), Richard Banham (Nomad)

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UK May 2015US September 2015

256 pages30 bw and 20 colour illus187 x 235mm / 7.375 x 9.25 inchesPB 9781628924701 £44.00 / $70.00Fairchild Books

Preface

Part i: The WhyChapter 1: Theoretical Context - Alison Rieple, University of Westminster, UKChapter 2: Semiotics - Joseph Hancock, Drexel University, USChapter 3: Rhetoric - Valerie Jacobs, LPK Brands, US

Part ii: The howChapter 4: Methods - Steve Wilcox, Design Science, USChapter 5: Models and Frameworks - Michelle Miller, Synexe, USChapter 6: Tools - Cindy Tripp, Cindy Tripp & Co., US

Part iii: The WhatChapter 7: Integrative Spaces - Natalie Nixon, Philadelphia University, USChapter 8: Design Thinking in Action, Design Thinking Everywhere - Natalie Nixon, Philadelphia University, US

BibliographyIndex

An introduction to design thinking that seeks to blur the division between creative and analytical, preparing students to become innovative thinkers for a complex world.

The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

• Withcontributionsfromactivedesign practitioners from different fields

• Intuitiveorganizationguidesthe reader through the process of design thinking, from theory to implementation to results

• Opportunitymaps,2x2matrices, diagrams, and images enhance readers’ understanding

• “InterestingStory”sidebarscomplement the text with anecdotes from the real world of design

Natalie W. Nixon is Director and Associate Professor at Philadelphia University, USA.

Strategic DesignApplying Design Thinking to Innovation in Products, Services, Experiences and BeyondEdited by Natalie W. Nixon

Design Management

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UK September 2015US November 2015

288 pages31 bw illus246 x 189mm / 9.7 x 7.4 inchesPB 9780857856241 £22.99 / $39.95HB 9780857855534 £70.00 / $120.00Bloomsbury Academic

Contents Summary

Foreword, Mohammed Yunus, Nobel Laureate, BangladeshAn Introduction to Designing Business, Jürgen Faust and Sabine JungingerDesign ShiftsDesign on New Ground: The Turn to Action, Services & Management, Richard Buchanan, Weatherhead School of Management, Case Western Reserve University, USA •DesigningBusinessMattersmeans Designing Business Models,JurgenFaust•Thoughtson Design as a Strategic Art, Sabine Junginger

Explores the potential role of design to transform the structure and practices of business and management for the greater good of society. For designing managers and managing designers, the book offers visual and conceptual models as well as theoretical concepts that connect the practice of designing with the activities of changing, organizing and managing.

Sabine Junginger is associate professor at the School of Design Kolding, Denmark.

Jurgen Faust is Dean of the Media and Communication Faculty at the MHMK Munich, Germany.

Designing Business and ManagementEdited by Sabine Junginger and Jurgen Faust

Design Management

Key Titles

The Fundamentals of Design ManagementKathryn Best

UK May 2010US June 2010

208 pages / 200 colour illus230 x 200mm / 9.1 x 7.9 inchesPB 9782940411078 £26.50 / $36.95Series: FundamentalsAVA Publishing

The Handbook of Design ManagementEdited by Rachel Cooper, Sabine Junginger and Thomas Lockwood

UK August 2011US September 2011

544 pages / 70 bw illus244 x 172mm / 9.6 x 6.8 inchesHB 9781847884886 £85.00 / $150.00Berg Publishers

Textbook

Organizational DevelopmentsStruggle in Designing and in Management, Richard Boland, Weatherhead School of Management, Case Western ReserveUniversity,USA•ThreeThousand Years of Designing Business & Organizations, Ken Friedman, Swinburne University of Technology, Australia6. Redesigning Organization Design, Daved Barry, Copenhagen Business School, Denmark

Design Thinking ApproachesBridging Design and Business Thinking, Charles Burnette, USA •DesignThinkingasanIndicationof a Paradigm Shift, Oliver Szasz, MHMK,Germany•DesignThinking in Teaching Innovation, Castulus Kolo, and Christoph Merdes, MHMK Germany •EmergingProductionModels:A Design Business Perspective, Stefano Maffei, and Massimo Bianchini, Politecnico Milan, Italy •Hand-madebyLove:CrochetWork and Social Business Design, Nadja Ruby, Elisa Steltner and Wolfgang Jonas, University of Arts Braunschweig, Germany

Educational ChallengesA Design Studio at a Business School? Stefan Meisiek, Copenhagen Business School Denmark•DesigningEducationforBusiness by Teal Triggs, University oftheArts,London•Collaborationrequires Design Thinking by Matthew Hollern, Cleveland Institute oftheArts,USA•TranslationalDesign – The Evolution of Design Management for the 21st Century, Michele Rusk, University of Ulster, Ireland•WeavingTogether Creative Problem Solving and Design Thinking in an MBA Class, Amy Zidulka, Royal Roads University, Canada

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CHAPTER ONECAREER OPPORTUNITIES

UNDERSTANDING ILLUSTRATION

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The world of advertising and marketing can be an extremely fast paced and exciting world to work in. If you work for a good agency, then you may find yourself working with some big clients, helping them sell their products and services.

While many view this as the process of selling, there are many other aspects to the business such as market research, conducting focus groups and working with other specialists like photographers, copywriters, social media gurus and web designers.

The work created will normally be presented and accessed across multiple platforms including television, web, print and many more contexts. You’ll need to have a good overview of the most recent trends and technologies in order to make sure your outcomes reach the maximum potential audience.

Good clients will be open to highly creative solutions and the best clients will trust you to create innovative work that will be noticed. A good, well-executed campaign will get you noticed and help you gain press, and from there you may find yourself winning awards and bigger clients.

ADVERTISING AND MARKETING

UK October 2015

192 pages175 illus270 x 210mm / 10.6 x 8.3 inchesPB 9781472591197 £26.99 / $44.95Series: Creative CareersFairchild Books

introductionChapter 1: Career opportunitiesToomanychoices?•Thetransition from education to work•Interview:HollyKarlsson,ShillingtonCollege•Work,work-experience, internship orgosolo?•The‘traditional’designagency•PublishingBranding•TheDigitalworld•Workingforagenciesasafreelancer•Interview:JessicaHische•Workingdirectlywithclients•Interview:JamieSergeant, This is Crowd

Chapter 2: getting out there and getting noticedSelf-promotion•YourportfolioWebpresence•Interviewskills •Networking•CurriculumVitae•TheRightopportunities •Interview:CameronSandage

Chapter 3: The workplace TheStudio•Studioprofile:Acme Paris, Caroline and Elodie •Studioprofile:DaltonMaag •Interview:JoshuaOgden •Roleswithinthedesignstudio•Designrolesexplained •Designerinterview:accountsmanager•Managingadesignbusiness•Keepingontopofthings

Chapter 4: The work of a designer Thejobcycle•Frombrieftooutcome:anoverview•Findingtherightclients•Promotingyourservices•Pitchingyourservices•Clear‘clientfriendly’communication•Beingspecificwithyouroffer•TheBrief •Workingwiththeclienttogetagoodbrief•Interview:JessicaWalsh

Chapter 5: The essential skillsThe necessary attributes •Developingyourknowledge •Drawing•Designforprint •Interview:JanineVangool •Designforscreen•Motionandtime- based work

Chapter 6: Forging your own pathStarting your own agency •Interview:AnneBrassier •Basicbusinessmodels •Workingasafreelancer •Interview:LottaNieman •Beingyourownaccountant •Co-workingandcollectives •Interview:RenaTomandBryanBoyer, The Makeshift Society

ExercisesConclusionindex

As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organise themselves, billing, etc. Through interviews with people at all levels of design plus useful checklists and exercises, the author provides down to earth and straight forward information that is relevant to today’s students looking to start a career in design.

Neil Leonard is a visiting tutor at Brighton University, the University of the Arts, and Southampton Solent University, UK.

Becoming a Successful Graphic DesignerNeil Leonard

Graphic Design

Students

• Interviewswitharangeofinternationaldesigners,designfirms,freelancersandrecentgraduates• Tipsboxesoninterviewing,etiquettewhendealingwithclientsandcolleagues,terminology,andmore• Arangeofexamplesfromallareasofdesignplusclearinfographicstoexplainkeyareas,suchasthe

typical structure of design agencies

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WHERE DO ILLUSTRATORS WORK? SPOTLIGHT ON...

SKILLS IN ARTAND DESIGN SPOTLIGHT ON... ATTITUDE SPOTLIGHT ON... KNOWLEDGE

EVALUATING YOUR STRENGTHS AND WEAKNESSES

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CHAPTER 1

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Art directed, designed and hand painted over 150sqm of hoarding in collaboration with Incu Clothing and The Galeries. The brief allowed us to create a guided way finding system that acted as an artwork to instil Incu’s brand presence in a public space.Studio: Mira Yuna Creative Studios 2014Website: www.mirayuna.comClients: Incu Clothing and The GaleriesLocation: Sydney, Australia

Getting your first design job (like any job!) will likely be exhilarating and terrifying at the same time. You’ve been elated because you have the right skills and have beaten the competition, but now you have to prove yourself further by becoming a valuable asset.

The first thing every student will notice when they join a design firm is the pace. In education you have time to reflect, refine and re-do; in an agency a designer will be expected to get good quality, creative work out of the door quickly and without mistakes. The processes you went through to reach a conclusion while in school are equally valid, and the thought processes will be the same. Research, a sketchbook and (some) time to reflect are still essential if you are to arrive at high quality outcomes.

The stakes are far higher in industry and there is a monetary cost associated with everything you do. In university a good project would lead to a pass, now it will lead to returning custom and, through this, your wages. A mistake can mean that your company loses money, a commission and possibly even a client. Therefore, attention to detail

is a must and it is your responsibility. Even the desk space given to you will cost the agency money and they will expect a return on the investment they are putting into paying for software, time spent mentoring you and just covering the expense of the recruitment process.

The first thing to get to grips with in any studio are the systems. Who do you report to, who assigns the jobs, and who signs the work off? Additionally you will need to learn the systems for filing and storing work so that you can save everything in the right place, check through previous jobs and gauge whether you are on track with a new brief. Apart from that you need to note where you get coffee!

The number of hours worked may also be a shock to the system. Very few studios have a strict 9–5 schedule, but you have to make sure that as a new employee you are not taken advantage of and shouldn’t feel that you need to be last to leave (as long as the work is done). Alternatively, you need to recognize when you do need to put in the extra hours in order to finish a job on schedule.

THE TRANSITION FROM EDUCATION TO WORK

Work with the right people. Work for people that value you and your work, regardless of the name of the agency they work for. When they invest in you, you invest in your career.

Adpreneurs

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Contents

Introduction•AdventuresinPublicationDesign•ABriefHistoryofArtDirection•TheLifeoftheArtDirector•Advertising,BrandingandPackaging•NewspapersandMagazines•BookPublishing•Music,FilmandTheatre•CollaborationsandConversations•ArtDirectionAssignments•Glossary•Bibliography•Index


224 pages200 colour illus270 x 210mm / 10.6 x 8.3 inchesPB 9781472569103 £29.99 / $49.95Series: Creative CareersFairchild Books

How does one become an art director and what does an art director actually do? Giving practical, hands-on advice for both beginning and advanced students in graphic design and illustration, Steven Brower provides a clear picture of what is involved in art directing across the range of industries where an art director might be employed.

Through a wide range of resources, students learn first-hand about the interplay between art directors and the people they direct. With useful tips and projects, this book is the perfect introduction to the field.

Steven Brower is the Director of the Get Your Masters with the Masters MFA program at Marywood University in Scranton, Pennsylvania.

Becoming a Successful Art DirectorSteven Brower

Graphic Design

Students

• Includes18interviewswithartdirectorssuchasSteveHeller,James Fenton, John Gall and Mathew Mullen

• Over25casestudiesexploretheexperienceofmeetingabrieffrom both the director’s and illustrator’s point of view

Key Title

Data DesignVisualising Quantities, Locations, ConnectionsPer Mollerup

UK May 2015US July 2015

176 pages 75 bw and 163 colour illusPB 9781408191873 £22.99 / $39.95HB 9781408191880 £70.00 / $130.00Bloomsbury Visual Arts

“This book is intelligent and wise, clear and beautiful, stimulating and useful. it distills and presents in one place a mountain of research results and tried-and-true best practices. it is an invaluable resource for anyone interested in visual communication.” Stephen M. Kosslyn, Minerva School of Arts and Sciences at the Keck Graduate Institute, USA

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224 pages32 colour and 400 bw illus246 x 189mm / 9.7 x 7.4 inchesPB 9780857856579 £19.99 / $34.95HB 9780857856265 £65.00 / $112.00Bloomsbury Academic

The book considers the nature of lines and related phenomena, regular and irregular, repeating and non-repeating, in urban and rural environments, at the macro and micro levels, in land- and cityscapes, buildings, and other designed constructions, compositions and objects. Hann analyses, explains and illustrates the nature of each design type, to identify the structural similarities and to show how the manipulation of underlying grid structures can provide innovative compositional frameworks for artists and designers.

Michael Hann holds the Chair of Design Theory at the University of Leeds, and Director of the University of Leeds International Textiles, UK.

Stripes, Grids and ChecksMichael Hann

Graphic Design

Key Titles

“i have adopted this book. it provides a great structure for this course which has a variety of students from design, advertising and illustration programs.” Rosanne Gibel, Art Institute of Fort Lauderdale, USA

The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.


184 pages200 colour illus230 x 160mm / 9.1 x 6.3 inchesPB 9781472572714 £23.99 / $41.95Series: Basics DesignFairchild Books

Textbook

A practical guide to sustainable design, integrating ethical concerns with professional practice worldwide.

• Packedwithcasematerialandfocussedonpractical/studio work

• Presentingcutting-edgeworkingraphicdesignfrom practitioners, educators and students from North America, Northern Europe, Australia and the Far East

Sustainable Graphic DesignPrinciples and PracticesPeter Fine

UK November 2015US January 2016 384 pages

200 colour illus210 x 297mm / 8.3 x 11.7 inchesPB 9780857850638 £24.99 / $39.95HB 9780857850621 £60.00 / $99.95Bloomsbury Academic

Textbook

Design Thinking for Visual CommunicationGavin Ambrose

2nd edition

Students

• Pedagogicalfeaturesincludediscussion topics, projects, sample exercises and student assignments

• Illustratedwith400blackandwhite images and an 8 page colour section

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160 pages130 colour illus276 x 219mm / 10.9 x 8.6 inchesPB 9781408173770 £25.00 / $39.95Bloomsbury Visual Arts

A key text for students and illustrators who are looking to create artworks to fulfil a specific brief, as part of their course, job or career. Packed with lively illustrations, the book guides the reader through their brief, covering the needs of the client as well as considering the audience, in order to get the best possible illustration, not just in artistic terms but in commercial terms too. It explores the foundations, including gathering research, making informed decisions, media placement, subject matter and the use of visual language.

Alan Male is an illustrator and writer based in the UK.

IllustrationMeeting the BriefAlan Male

Illustration

Key Title

Becoming a Successful IllustratorDerek Brazell and Jo Davies

UK June 2013US August 2013


“A great class reference for students entering their junior and senior years.”Alaiyo Bradshaw, Parsons The New School for Design, USA

“Congratulations on such an interesting and useful book; i wish i had this when i started out as an illustrator!” Stuart Kolakovic, professional illustrator

“likely to become a staple on every aspiring illustrator’s bookshelf.” Eye Magazine

Textbook

The Fundamentals of IllustrationLawrence Zeegen

UK September 2012US October 2012

208 pages 200 colour illus230 x 200mm / 9.1 x 7.9 inchesPB 9782940411481 £26.50 / $38.50Series: FundamentalsAVA Publishing

“great for a young student who might be thinking about getting into illustration, or perhaps someone who wants to start a new craft with a clear view of how the illustration industry operates.” Penelope Dullaghan, Illustration Friday

Textbook2nd edition

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UK November 2015US September 2015

208 pages 116 colour and 35 bw illusHB 9781501305405 £56.00 / $85.00Fairchild Books

The New Munsell® Student Color SetJim Long

Colour

Key Title

Color StudiesEdith Anderson Feisner and Ron Reed

UK January 2014US November 2013

256 pages355 illus216 x 279mm / 8.5 x 11 inchesPB 9781609015312 £54.99 / $95.00Fairchild Books

“Finally a book on colour that is written with designers in mind, not just artists - highly comprehensive.” Valerie Mace, London College of Communication, UK

www/Textbook

Designing with ColorConcepts and ApplicationsChris Dorosz and J.R. Watson

UK January 2011US December 2010

384 pages700 color279 x 216mm / 11 x 8.5 inchesPB 9781563678592 £60.00 / $105.00Fairchild Books

A highly visual textbook that takes an interactive approach to the study of colour and design, highlighting the elemental importance for designers to understand how colour is perceived, experienced, and manipulated in order to be used effectively in their designs.

www/Textbook

3rd edition

4th edition

New to this edition

• Revisedandupdatedartprogramme, with updated and more detailed images

• Newcoverageoncolourtrends and colour forecasting, and creating colour schemes

• Updatedinformationonusingcolour in digital design

Adaptable to both studio and lecture courses and appropriate for all students, this is a full-colour interactive and experimental guidebook for understanding colour in all dimensions. The text provides a complete study of colour use and colour science, including visual perception, optical effects, colour trends and forecasting, how to create a colour scheme, using colour in digital design, and practical application of colour phenomena in fine and applied art practices. In addition, 11 Munsell color charts, 15 interactive charts, and 14 packets of colour chips facilitate hands-on learning of colour’s aspects and effects.

Additional resources include instructor’s guide, PowerPoint presentations, and an image bank.

Jim Long is Professor Emeritus at Virginia Commonwealth University in Richmond, VA, USA.

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www/Textbook

Contents summary

IntroductionThinking in 2DAnimation PlanningThe Pose TestBreakdownsRefineCartoony TechniquesConclusionFurther ReadingFurther ViewingIndex

UK August 2015US October 2015

224 pages200 illus210 x 270mm / 8.3 x 10.6 inchesPB 9781472533678 £29.99 / $49.95Fairchild Books

“if you want to learn the secrets to great character animation then this book should be at the top of your list even if you don’t use Maya.” Paul Grant, City College Brighton & Hove, UK

If you want to achieve classic cartoon-style animation in computer animation, then look no further! Cartoon Character Animation with Maya will help you to incorporate multiple limbs, dry-brush effects and smears into your films. The companion website includes a short film incorporating key techniques – as well as the assets and tools used to create the animation and walk-through videos demonstrating the more complex techniques.

Keith Osborn is a freelance animator and animation instructor based in Florida, USA.

Cartoon Character Animation with MayaMastering the Art of Exaggerated AnimationKeith Osborn

UK October 2015

208 pages230 x 200mm / 9.1 x 7.9 inchesPB 9781472575265 £26.99 / $44.95Series: FundamentalsFairchild Books

“intelligently organized and lavishly illustrated, The Fundamentals of Animation is distinguished from most how-to-animate guides for being multidimensional in approach and multivalent in function ... Wells’s book teaches its users not only to do, but to think animation.” Animation Journal

Each stage of the animation process is presented in an engaging visual style and accompanied by examples and analysis of contemporary and classic films. Paul Wells and Samantha Moore discuss in-depth the links between animation and the styles and narratives of other areas of popular culture, aligning theory and ideas to practical advice. The book ends by introducing aspiring animators to the many different career paths open to them and how to produce engaging portfolios and show reels.

Paul Wells is a professor of animation at Loughborough University, UK.

Samantha Moore teaches animation at the University of Wolverhampton, UK.

The Fundamentals of AnimationPaul Wells and Samantha Moore

Animation and Interactive Design

New to this edition

• Newcoverageofanimateddocumentary,fineartanimation,2Ddigitalanimation,andthe role of VFX in the film industry

• Nowincludesinformationandadviceonworkingwithcomposersandintegratingsound design into original works

Interviewees include

Ken Duncan (The Lion King)Ricardo Jost (The Nut Job)Matt Williames (The Princess and the Frog)Pepe Sánchez (Jelly Jamm)T. Dan Hofstedt (Aladdin) Jason Figliozzi (Cloudy with a Chance of Meatballs)

2nd edition

1 2 3 4 5 6

Text Black Text Black

CONTENTS

INTRODUCTION 6

ChAPTeR ONe THINKING IN 2D 10 46ChAPTeR TwO

ANIMATION PLANNING

66ChAPTeR ThReeTHE POSE TEST

Design Informs MotionAnimating in 2D in 3DInterview: Ken DuncanOver to You!

ThumbnailsVideo ReferenceAnimation ActingInterview: Ricardo JostStep-by-Step WalkthroughOver to You!

12143234

485052565862

Scene PrepDesigning the PoseA Principled AnimationInterview: Matt WilliamesStep-By-Step WalkthroughOver to You!

687072747678

4

Achieving PolishThe Terrifying TransitionFinal PolishInterview: T. Dan HofstedtStep-By-Step WalkthroughOver to You!

The Problem of Motion BlurInterview: Jason FigliozziStep-By-Step WalkthroughOver to You!

ChAPTeR FIveREFINE

ChAPTeR sIxCARTOONY TECHNIQUES

118 138

Liking What You Get vs. Getting What You LikeBuilding a Better BreakdownInterview: Pepe SánchezStep-By-Step WalkthroughOver to You!

98

100106112114

96ChAPTeR FOURBREAKDOWNS

120124130136140142

140142144150

5

APPeNDIx 174

Cartoon Character Animation with Maya Size:210x270Hmm U160197_ISO39L_HD1_U295_GP1B(NCL) Cartoon Character Animation with Maya Size:210x270Hmm U160197_ISO39L_HD1_U295_GP1B(NCL)

14

www/Textbook

www/Textbook



“This is the best text i have read on the subject. The author knows the subject from experience and you can tell he enjoys teaching it and knows how to do it. like a good game it has different levels you must conquer and this is a fun trekking guide.” Arturo Sinclair, Ithaca College, USA

A visual introduction to integrating core design essentials, such as critical analysis, prototyping, level design, mechanics and aesthetics, into game design. Each chapter concludes with a workshop project to help you put what you’ve learnt into practice.

Michael Salmond, Digital Media Design, Florida Gulf Coast University, USA.

Video Game DesignPrinciples and Practices from the Ground UpMichael Salmond

UK October 2015US December 2015


Video Games offers a highly visual, example-led introduction to the videogame industry, its context and practitioners. Filled with full-colour, illustrated interviews and case studies, Bossom and Dunning give insights into the creative processes involved in making games, the global business behind the big budget productions, console and online markets, as well as web and app gaming and the (re)emergence of the indie game scene.

Ben Dunning teaches Games Development at Kingston College, UK.

Andy Bossom teaches Games Development at Kingston College, UK.

Video GamesAn Introduction to the IndustryAndy Bossom and Ben Dunning


Contents summary

Contents summary

IntroductionTechnology, Games and Moore’s LawLateral Thinking: Gaming in Other ContextsEthicsThe Business of GamesIndustry PerspectivesConclusionAdditional Reading and ResourcesGlossary of TermsIndex

DefiningGames•WorldBuilding (Mechanics, Rules andBehaviors)•VideogameAnalysis•UnderstandingtheMotivationsforPlay•TheFormalGameDesign•Concepts •ThePreparationPhase•ThePrinciples of Level Design •PrinciplesofLevelDesignPart2•CharacterDesign•GettingThem to Play, Keeping Them Playing•InterfaceDesignandAudioDesign•WhereNext? •Conclusion:ThanksforPlaying

Students

Students Interviewees include

• Widerangeofindustryinterviewsandcasestudies - with interviewees including Sir Clive Sinclair

• 200colourillustrationsshowworkfromsomeofthe world’s most prestigious game studios

• Onlineresourcesincludeextendedinterviews,software walk-through videos, and interactive examples

• Casestudiesfromdesignersanddevelopersfeaturing a variety of games from blockbusters to independent titles

• Projectshelpbuddinggamesdesignersbuildproblem-solving, creative thinking and creative strategies

• Interviewswithleadingindustryprofessionals

James Portnow, CEO at Rainmaker GamesBrandon Sheffield, Gamasutra.com/Game Developer magazineSteve Gaynor, co-founder The Fullbright Company (Gone Home)Kate Craig, Environment Artist. The Fullbright Company (Gone Home)Adam Saltsman, creator of Canabalt & Gravity HookJake Elliott & Tamas Kemenczy, Cardboard Computer (Kentucky Route Zero)Tyson Steele, User Interface Designer, Epic GamesTom Francis, Game Designer, Gunpoint & Floating PointKareem Ettouney, Art Director, Media Molecule. Little Big Planet 1 & 2, Tearaway.Kenneth Young, Head of Audio, Media MoleculeRex Crowle, Creative Lead, Media Molecule

Alex Williams is Head of Games at Miniclip and is well placed to discuss Miniclip’s origins, its strategic decision making processes and business model and how it has achieved over a decade of success.

As a games company, is Miniclip predominantly a developer or a publisher?Since we started a transition has taken place. We did start out evenly balanced between producing our own games and publishing games from 3rd party developers. Over time it has become easier for us, and our network of developers has grown considerably. Additionally what they can do and offer has significantly grown, so that currently we are 85% publisher and 15% developer.

Interview : Alex Williams

[5] Robot Rage was previously released on Miniclip as a 2D Flash game. Due its popularity it was a remade in 3D using the game engine Unity 3D (loading screen pictured). Rereleasing the game in a new format has extended the life of the game, reengaged its original following and the reboot attracted new players to the company brand.

Miniclip is primarily a Flash-based gaming hub, how do you see its future with the emergence of alternate technologies and sections of the online industry ceasing to support Flash?Probably 75–80% of our games are Flash based. Over the last few years we have been a strong supporter of Adobe Shockwave as a 3D option. We did look at using Unity3D early on because it had benefits for the developing community but it didn’t really have any benefit for the users.

Every game you see in Unity, up until a couple of years ago, could still be made in Flash or Shockwave. The user didn’t have the plugin for Unity and so the penetration rate was quite low. There was no point in us moving to Unity at that stage because we would just have had to force our users to go through an install process.

However, Unity has grown up as a product and you offer a lot more with a significant user benefit. It is a really powerful tool. It is fantastic because Shockwave and Flash were never designed for game making. Unity was designed as a game building tool from the ground up and now has other applications. Flash was initially used for hotel websites and Shockwave for kiosks, CD Rom’s and e learning. Unity doesn’t have any of thoe legacies that you have to work around.

[6] Examples of early Robot Rage concept art exploring a potential splash page where the battle narrative of broken robot parts is visualized. This concept was not chosen as image 4 illustrates, as a combat action shot is a far more exciting first impression.

As a Publisher, does Miniclip have a global strategy when considering so many differing cultures and do your games translate in the global Internet marketplace?Different games perform well in different areas but we haven’t at this stage got the resources to focus on or have country editors sourcing games for a particular market. We do source predominantly for a global user and our audience splits down to roughly 30% US, 15% UK and then Canada, Australia for the western markets and then its lots of 2 or 3%’s amongst the emerging markets, Pakistan and India.

We have seen on a basic level that cricket games perform particularly well in India. On the website in India you will find a slight preponderance of cricket games but as a general rule, we try to keep things as universal as possible.

When creating games for a universal audience does this affect the design approach to the user interface?We try to have as little text in the games as possible. The instructions should be intuitive but if there is a need for instructions, we aim to have them graphically explained. We generally find 9 out of 10 people don’t read the instructions in the slightest. So we try to have them embedded within the game. When playing a game, you don’t want to lose your focus or have it taken away. It’s better to take the player through a tutorial process, as simple as possible, rather than a tutorial that you have to complete before being able to proceed onto the game. Running along, you might get a little flag that says A for up and B for down. Therein level one, level two, level three effectively are the tutorial, but you are actually earning and progressing in the game at the same time.

< 122 Mobile and Web Takeover

[5]

[6]

009008

Five The Business of Games Mobile & Web Takeover

15

UK January 2014US March 2014


Textbook

“An accessible, visually compelling introduction to UXD, this book offers that big picture which will help motivate students to learn more about the field and its methods.” Jeffrey Bardzell, Indiana University, USA

“An extremely useful reference/activity hand book if you are a Design Teacher, a Project leader, a Design Team Member or if you are mentoring a Design Team for example. Use for guidance, to stimulate ideas and to plan project meetings. The book is a good resource to aid lesson planning, or to compile presentations.” tssreviews


184 pages200 colour illus230 x 160mm / 9.1 x 6.3 inchesPB 9782940496136 £23.99 / $44.95Series: Basics Interactive DesignFairchild Books

Textbook

“This is not only a book, but also an incredibly useful learning tool that can be utilized on a daily basis.” Sean Brennan, Project Manager, Haneke Design, Tampa, Florida, USA

“[Covers] all matters concerning clear and visual communication including interviews with professionals in the field, and case studies. includes practical exercises. An ideal book for teaching and students of all things related to visual communication in interface design.” tssreviews

Basics Interactive Design: Interface DesignAn introduction to visual communication in UI designDave Wood


192 pages200 colour illus230 x 160mm / 9.1 x 6.3 inchesPB 9782940411993 £23.99 / $44.95Series: Basics Interactive DesignFairchild Books

www/Textbook

Key Titles

“A reliable, consolidated source for many of the most important principles and strategies to know when beginning in interactive design.” Julie Mader-Meersman, Northern Kentucky University, Kentucky, USA

“A great guide for anyone venturing into this dynamic and exciting field!” Max Ackermann, Central Saint Martin’s, London, UK

The Principles and Processes of Interactive DesignJamie Steane

Basics Interactive Design: User Experience DesignCreating designs users really loveGavin Allanwood and Peter Beare


16


716 bw and 161 colour illus2-Vol HB Set 9781472569288 £395.00 / $575.00Bloomsbury Academic

Authored by pre-eminent design scholar Victor Margolin, World History of Design is an indispensable new multi-volume work, providing a comprehensive and detailed historical account of design from prehistory to the end of the 20th century.

The first two volumes contain almost 800,000 words and 1,000 images, featuring all world regions across all periods up to the end of World War II, including substantial new material on design in Latin America, Asia, the Middle East and Africa.

The third and last volume, covering the period from World War II to the present, will be released later in 2016.

Victor Margolin is Professor Emeritus of Design History at the University of Illinois, Chicago, USA.

World History of DesignVictor Margolin

World History of Design

The definitive global history of design

Contents

Volume 1Prehistoric Times to World

War i1. The Prehistoric Age2. The Earliest Civilizations,

7000 BCE - 900 BCE3. The Classical Age and Early

Byzantium, 900 BCE - 800 CE

4. Medieval Europe and the Islamic World, 800 CE - 1200 CE

5. Africa, the Americas, and Asia, 900 BCE - 1200 CE

6. Renaissance Europe and the Ottoman Empire, 1200-1750

7. Cross-Cultural Encounters, 1200-1750

8. The Industrial Revolution: Europe and America, 1750 CE - 1830 CE

9. Chapter 9 The Age of Exhibitions: Great Britain 1830 CE - 1900 CE

10. The Craft Ideal and the Art Movement: Britain and Elsewhere, 1861-1915

11. The Age of Exhibitions: Europe Outside Great Britain, 1830 CE - 1900 CE

12. Art Nouveau and the Decorative Impulse, 1890-1914

13. The United States, 1840-1900

14. Canada, Australia, New Zealand, 1300 CE - 1900 CE

15. Protoindustrialization in Diverse Regions, 1750 CE - 1900 CE

16. Colonies and Pre-industrial Nations in Asia and Africa, 1750 CE - 1900 CE

17. Modern Design in Europe and America, 1900-1917

18. Art and Literature of the Avant-Gardes, 1897-1918

19. World War I, 1914-1918

Volume 2World War i to World War ii20. Design in the Soviet Union,

1905-192821. Weimar Germany, 1918-

193322. France, 1918-193923. Great Britain 1918-193924. Western and Southern

Europe 1900-193925. Central and Eastern Europe,

1900-193926. Scandinavia, 1917-194527. Italy, Germany, Portugal,

Soviet Union, 1922-194028: The United States,

1917-194129. Latin America: Cuba,

Mexico, Brazil, 1900-193930. Latin America: Chile,

Argentina, Colombia, Venezuela, Uruguay, 1900-1939

31. Commonwealth Countries; Canada, Australia, New Zealand, 1917-1939

32. The Near and Middle East, 1900-1939

33. Colonies: Africa: 1900-1945

34: Colonies: India, Hong Kong, and Burma 1900-1945

35. Asia: China and Siam, 1900-1939

36: Asia: Japan and its Colonies, 1900-1937

37. World War II, 1939-1945

17

UK November 2015US December 2015

500 bw illusSet 9781472521576 Introductory price £395 / $615 valid until up to 3 months after publication (RRP ££440 / $725)Bloomsbury Academic

Dissemination Teaching and Research Periodicals Museums Organisations Awards History Styles Movements Historians Concepts and Ideologies Therories/Positions Philosophies Critics/Theorists Concepts

Practice Practice/Process Methods Tools Processes Aspects Applications Systems Environmental Visual and Symbolic Material Practitioners Designers/Studios Manufacturers Retailers Geography National Surveys

General Editor: Clive Edwards, Loughborough University, UK

Subject Editors: Harriet Atkinson, University of Brighton, UKDavid Raizman, Drexel University, USASorcha O’Brien, Kingston University, UKSarah Kettley, Nottingham Trent University, UKAnne-Marie Willis, Director, Team D/E/S, Queensland, AustraliaDipti Bhagat, London Metropolitan University, UK

Advisory editors: Cheryl Buckley, University of Brighton, UKDeana McDonagh, University of Illinois, USAJacques Giard, ASU Herberger Institute for Design and the Arts, Arizona State University, USAJeremy Aynsley, University of Brighton, UKLin Lin Chen, National Taiwan University of Science and Technology, TaiwanWolfgang Jonas, Braunschweig University of Arts, Germany

The Bloomsbury Encyclopedia of Design provides a comprehensive guide to design, with entries on key topics in the history and theory of design, addressing a range of design forms including graphic, textile, furniture, metal, ceramic, fashion, stage and film, vehicle and product design.

The Encyclopedia provides up-to-date peer reviewed coverage of the last 250 years of design history, with global coverage by leading international design scholars and design historians.

Complete with a comprehensive index and full cross referencing, The Bloomsbury Encyclopedia of Design is the definitive guide to Design.

Clive Edwards is Professor in Design History at Loughborough University, UK.

The Bloomsbury Encyclopedia of DesignEdited by Clive Edwards

History and Culture of Design

The ultimate A-Z of key topics, ideas and designers

Contents Editorial team

18

Key TitleUK September 2015US November 2015

Set 9781472539366 Special Introductory price £495 / $795 valid until up to 3 months after publication (RRP £550 / $890)

World EnglishBloomsbury Academic

This reference set brings together 100 essential texts on design from the mid-19th century to the present day, covering key thinkers, movements and issues for design. Each volume features an editorial introduction and articles are grouped into thematic sections within the volume.

• 100essentialtextsondesign• Addressesfoundationaltopicsalongsideexciting

new areas such as service design and design for sustainability

• Writingsbykeydesigners,culturalcriticsandscholars, including Ruskin, Le Corbusier, Charles and Ray Eames, Baudrillard, Wally Olins, Victor Margolin and many more

Daniel Huppatz is a Lecturer in the Faculty of Design at Swinburne University, Australia.

DesignCritical and Primary SourcesEdited by Daniel Huppatz

UK March 2016US May 2016

Set 9780857853851 Special introductory price: £595 / $950, valid until up to 3 months after publication (RRP £650 / $1118)Bloomsbury Academic

Contents

Volume 1: Design in East AsiaIntroduction•Japan•China•HongKong•InnerMongoliaA.R.•Macao•Tibet•Taiwan•GuangxiZhuangzu,NingxiaHui,XinjiangUygurA.R.•Mongolia•Korea•NorthKorea•SouthKorea•VolumeIndex

Volume 2: Design in South and Southeast AsiaIntroduction•Singapore•Malaysia•Cambodia•Laos•BruneiDarrussalam•Timor-Leste•Myanmar•Vietnam•Philippines•Pakistan•Bangladesh•SriLanka•Bhutan•Nepal•Maldives•India(Contemporary)•India(Pre-20thCentury)•Indonesia•Thailand•VolumeIndex

Volume 3: Design in Western and Central AsiaIntroduction•Kazakhstan•Kyrgyzstan•Tajikistan•Turkmenistan•Uzbekistan•Iran•Cyprus•Jordan•Bahrain•Kuwait•Oman•Qatar•SaudiArabia•UnitedArab Emirates •Yemen•Armenia•Azerbaijan•Georgia•Turkey•Israel•Lebanon•PalestinianTerritories•Syria•Iraq•Afghanistan•VolumeIndex

Volume 4: Transnational issues in Asian Design Introduction•Introductionandrationaleforthisvolume•TransnationalDesign•Geopolitics•Religion:Buddhism•Religion:Hinduism•Religion:Islam•NationalismandMinorTransnationalisminAsianDesign•NationalismandGlobalisminAsiandesign(a)•NationalismandGlobalisminAsiandesign(b)•EarlyModernAsianTrade;LandSystems•EarlyModernTradeandKnowledgeExchange•EarlyModernAsianTradeSeaSystems(-1850)•AsianSeaSystems•EarlyModernEur-American-AsianTrade•InterregionalandGlobalManufacturingandIndustry•AsiaintheGlobalEconomy(Outsourcing&RelatedIssues)•AsiaintheGlobalEconomy(Outsourcing)•TransnationalAsianBrands•AsianPerspectivesonSustainability•AsianPerspectivesonSustainability•Diasporaanddesign(a)•Diasporaanddesign(b)•AestheticsofAsianArtandDesign•IndianStyles•Chinoiserie•IslamicStyles•Japonisme•OtherAsianStyles

APPEnDiXAsianCollectionsandResearchInstitutes•VolumeIndex•GeneralIndex

The first comprehensive publication to focus on Asian design and its histories. Although definitions of design in Asia are multiple, fluid, and historically contingent, the disparate cultures within this vast landmass have long produced arts and crafts, interior, graphic, and design objects for domestic, regional, and global consumption. The Encyclopedia provides in-depth, critically informed coverage of these practices, products, and the interpretive issues pertaining to them.

The Encyclopedia is divided into four volumes – covering East Asia, South and Southeast Asia, the Middle East and Central Asia, and Global and Regional Themes and Issues.

Haruhiko Fujita is based at Osaka University, Japan.

The Encyclopedia of Asian DesignEdited by Haruhiko Fujita


19

UK July 2015US September 2015

352 pages41 bw and 30 colour illus 244 x 169mm / 9.6 x 6.7 inchesPB 9781472505378 £24.99 / $42.95HB 9780857857125 £75.00 / $128.00Bloomsbury Academic

British Design brings together a collection of original essays from international scholars, designers and journalists, offering new perspectives on the significance of British design in the last sixty years, with case studies looking at domestic interiors, retail spaces, schools, universities and objects of transport.

Chapters include fascinating investigations into a variety of significant historical and social moments, from the rise and fall of the English Country House style to the modern shopping space and key contemporary designers such as Thomas Heatherwick.

Christopher Breward is is Principal of Edinburgh College of Art, University of Edinburgh, UK

Fiona Fisher is a researcher in the Faculty of Art, Design and Architecture at Kingston University, UK.

Ghislaine Wood is a curator at the Victoria & Albert Museum, UK.

British DesignTradition and Modernity after 1948Edited by Christopher Breward, Fiona Fisher and Ghislaine Wood


272 pages50 bw illus244 x 169mm / 9.6 x 6.7 inchesHB 9780857856593 £65.00 / $112.00Bloomsbury Academic

Tracing France’s central role in the development of the modern domestic interior, from the pre-revolutionary period to the 1970s, this book addresses the importance of media in representing and promoting French interior design to a wider audience.

A variety of media and representational techniques are discussed, including drawings, prints, illustrated magazines and films. Structured into three parts and including chapters by leading scholars addressing a wide range of subjects, this book is intended to broaden understanding of French interiors, from historical, theoretical and practice-based perspectives, and provide a new understanding of the relationship between architecture, interior spaces, material cultures, mass media and modernity.

Anca I. Lasc is Assistant Professor of history and theory of design at Pratt Institute, New York City, USA.

Georgina Downey is an independent scholar and Visiting Fellow in the Graduate Art History Program at the University of Adelaide, Australia.

Mark Taylor is Professor of architecture at The University of Newcastle, Australia.

Designing the French InteriorThe Modern Home and Mass MediaEdited by Anca I. Lasc, Georgina Downey and Mark Taylor


20



Contents

AcknowledgementsList of FiguresIntroduction1. Green2. Gateway3. Bull’s-Eye!4. I is for Indian5. The False Mirror6. One State Two State, Red State Blue State7. DS8. Sports and Leisure9. The GridConclusionIndex

Taking as its point of departure Roland Barthes’classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity, considering a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children’s building toys. The individual case studies employ a variety of analytic methods and among the ubiquitous global trademarks examined are BP, McDonald’s, and Nike.

Houze’s reflections encompass contemporary American popular culture and the history of American industry, with reference to figures such as Thomas Jefferson and Walt Disney. The collection suggests some ways of thinking about its meanings and the lessons we might learn from it.

Rebecca Houze is Associate Professor of Art History at Northern Illinois University, USA.

New Mythologies in Design and CultureReading Signs and Symbols in the Visual LandscapeRebecca Houze

UK October 2014 US December 2014

160 pages22 bw and 17 colour illus244 x 169mm / 9.6 x 6.7 inchesPB 9780857858146 £19.99 / $29.95HB 9780857858139 £65.00 / $120.00Bloomsbury Academic

“Accessible and compelling, the book offers invaluable insight into the blurring of corporate, political and brand worlds in the 21st century.” Alison J. Clarke University of Applied Arts Vienna, Austria

The first sustained critical history of IKEA, arguing that the company’s commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity – one that is bound up with ideas of social democracy and – its material expression in a pared-down, functional design aesthetic. Drawing on original research in the IKEA company archive and interviews with IKEA personnel, Design by IKEA traces IKEA’s symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian design.

Sara Kristoffersson is guest professor of Design History and Theory at Konstfack National University College of Arts, Crafts and Design, Stockholm, Sweden.

Design by IKEAA Cultural HistorySara Kristoffersson


21

UK September 2015 US November 2015


Brings together leading design historians, curators, educators and archivists to consider the place of contemporary design objects within museums. Contributors draw on a wide range of 20th century and contemporary examples from international museums to consider how design objects have been curated and displayed within and beyond the museum.

Chapters are grouped into three thematic sections and explore museological practice and issues, the roles people play in creating meaning, and the challenge contemporary design has in producing interpretation and learning within the museum.

Liz Farrelly teaches at the University of Brighton, UK.

Joanna Weddell is currently at the Research Department of the Victoria & Albert Museum and the University of Brighton, UK; she also teaches History of Art.

Design Objects and the MuseumEdited by Liz Farrelly and Joanna Weddell


“goes beyond conventional commodity histories, in addressing the philosophical conditions in which the production and consumption of steel originates.” Paul Micklethwaite, Kingston University, UK

“The provocative essays in this volume are at once a critique of history and a call for its relevance to the present and future.” Victor Margolin, University of Illinois, USA

SteelA Design, Cultural and Ecological HistoryTony Fry and Anne-Marie Willis

Design and the Question of HistoryTony Fry, Clive Dilnot and Susan C. Stewart


272 pages31 bw illus216 x 138mm / 8.5 x 5.4 inchesPB 9780857854803 £19.99 / $34.95HB 9780857854797 £65.00 / $120.00Series: Design, Histories, Futures Bloomsbury Academic


320 pages216 x 138mm / 8.5 x 5.4 inchesPB 9780857854773 £19.99 / $29.95HB 9780857854766 £65.00 / $112.00Series: Design, Histories, Futures Bloomsbury Academic

Design, Histories, Futures Edited by Tony Fry, Lisa Norton and Anne-Marie Willis

The series investigates the agency of design across time and cultures to enrich critical thinking about design history and theory.

Tony Fry is Director of the sustainment consultancy Team D/E/S and Professor of Design, Griffith University, Queensland College of Art, Australia. Lisa Norton is a full-time faculty member at the School of the Art Institute of Chicago, USA. Anne-Marie Willis is Professor of Design Theory at the German University in Cairo, Egypt.

New Series

22

History and Culture of Design Key Titles

“in this book fifty icons of modern design are unpacked for you in a thoroughly imaginative manner, cutting across class, age, regional and temporal boundaries. A must for all students and lovers of design alike.” Peter McNeil, University of Technology Sydney, Australia

“A lavishly illustrated, treasurable guide.” Choice Magazine

Iconic Designs50 Stories about 50 ThingsEdited by Grace Lees-Maffei


240 pages50 colour illus246 x 189mm / 9.7 x 7.4 inchesHB 9780857853523 £25.00 / $40.00Bloomsbury Visual Arts

“This carefully curated collection of essays asks us to understand that the relationship between geography and design is, and was, never contained in a map but something far less stable – culture.” Susan Yelavich, Parsons The New School for Design, USA

Made in ItalyRethinking a Century of Italian DesignEdited by Grace Lees-Maffei and Kjetil Fallan

UK November 2013US January 2014


“intelligently selected and carefully structured, with an impressive temporal and geographical range, this collection will prove invaluable to students new to design history.” Jill Seddon, University of Brighton

“An essential resource for understanding the history of design, the development of the discipline, and contemporary issues in design history and practice.” New Design

“Really good read. lees-Maffei and houze have skilfully collected and edited a wide range of interesting and sometimes unexpected (but very rewarding) essays and, furthermore, have organized them in a clear and navigable way.” Design Issues

The Design History ReaderEdited by Grace Lees-Maffei and Rebecca Houze

UK March 2010US March 2010

544 pages70 bw illus244 x 189mm / 9.6 x 7.4 inchesPB 9781847883896 £24.99 / $39.95HB 9781847883889 £75.00 / $129.95Berg Publishers

Textbook

O B J E C T L E S S O N SThe hidden lives of ordinary things

objectsobjectsobjects.com | @objectsobjects bloomsbury.com/series/object-lessons

PB 9781623563110 | £9.99 $16.95

PB 9781628924244 | £9.99 $16.95

PB 9781628924329 | £9.99 $16.95

PB 9781628924732 | £9.99 $16.95

PB 9781628921427 | £9.99 $16.95

PB 9781628924091 | £9.99 $16.95

PB 9781628924367 | £9.99 $16.95

PB 9781628929133 | £9.99 $16.95

PB 9781628921380 | £9.99 $16.95

PB 9781628926323 | £9.99 $16.95

Series Editors:IAN BOGOST, Ivan Allen College Distinguished Chair in Media Studies and

Professor of Interactive Computing at the Georgia Institute of Technology, USA

CHRISTOPHER SCHABERG, Associate Professor English at Loyola University New Orleans, USA

Published in association with The Atlantic, these short books explore everyday objects and the lessons they hold.

NOW AVAILABLEAVAILABLE SEPTEMBER 2015

A PARTNERSHIP FROM:

24

Key TitleTextbook

UK December 2009US December 2009

672 pages75 bw illus244 x 189mm / 9.6 x 7.4 inchesPB 9781847883032 £25.99 / $42.95HB 9781847883049 £75.00 / $129.95Berg Publishers

“The scope of The Craft Reader is breathtaking… This book will stand as an invaluable tool for craft scholars.” Sandra Alfoldy, Nova Scotia College of Art & Design, Canada

“Thought-provoking, revealing, opinionated, intelligent, accessible and comprehensive ... a huge achievement.” Crafts Magazine

The Craft ReaderGlenn Adamson



A historical and theoretical framework for understanding amateur craft in the modern era, from 19th century Sunday painters and amateur carpenters to present day railway modellers and IKEA hackers. Stephen Knott’s study explores the curious and unexpected attributes of things made outside standardised models of mass production, arguingthatamateurcraftpracticeis‘differential’– a temporary moment of control over work that both departs from and informs our productive engagement with the world. Knott’s discussion of the theoretical aspects of amateur craft practice is substantiated by historical case studies that cluster around the period 1850 – 1950. Stephen Knott is a writer and researcher and teaches at Liverpool Hope University, UK.

Amateur CraftHistory and TheoryStephen Knott



From Oaxacan ceramic workshops to dessert kitchens in provincial France, Critical Craft presents thirteen ethnographies which examine whatdefinesandmakes‘craft’inawidevarietyofpractices from around the world. Challenging the conventional understanding of craft as a survival, a revival, or something that resists capitalism, the book turns instead to the designers, DIY enthusiasts, traditional artisans, and technical programmers who consider their labour to be craft, in order to comprehend how they make sense of it.

Clare M. Wilkinson-Weber is Associate Professor of Anthropology at Washington State University Vancouver, USA.

Alicia Ory DeNicola is Assistant Professor of Anthropology at Oxford College of Emory University, USA.

Critical CraftTechnology, Globalization and CapitalismEdited by Clare M. Wilkinson-Weber and Alicia Ory DeNicola

History and Culture of Craft

25

UK July 2015US May 2015

272 pagescolour illus throughout244 x 172mm / 9.6 x 6.8 inchesPB 9781474249492 £19.99 / $30.00HB 9781474249508 £54.00 / $80.00World EnglishBloomsbury Visual Arts

In this beautifully designed and illustrated volume, leading craft scholars, curators and artists come together to assess the post-War history and contemporary flourishing of craft in America. Their critical gaze encompasses craft practice by artists, professional makers, and amateurs; crafting as it takes place in the studio and in the domestic space, and as it is exhibited in museums and galleries; craft that uses materials and crafting in the digital arena, and critical issues confronting craft such as industry, education and digitization.

Contributors include Glenn Adamson, Elissa Auteur, Maria Elena Buszek, Neil Gershenfeld, and Ezra Shales.

Nicholas R. Bell is the Fleur and Charles Bresler Senior Curator of American Craft and Decorative Art, at the Renwick Gallery of the Smithsonian American Art Museum, Washington, DC, USA.

Nation BuildingCraft and Contemporary American CultureNicholas R. Bell

UK August 2015US October 2015


The book brings together leading international artists, historians, theorists and educators to explore the possibilities and limitations of ‘sloppycraft’withinaninterdisciplinarycontext.Contributorsaddress‘sloppiness’incontemporaryart and craft practice, discuss the importance of traditional concepts of skill, and the implications of sloppiness for a new 21st century emphasis on interdisciplinarity, as well as for activist, performance, queer and Aboriginal practices.

Elaine Cheasley Paterson is Assistant Professor of Craft History at Concordia University, Montreal, Canada.

Susan Surette is a doctoral candidate in the Department of Art History at Concordia University, Canada and a professional artist and critic.

Sloppy CraftPost-Disciplinarity and CraftEdited by Elaine Cheasley Paterson and Susan Surette

With an afterword by Glenn Adamson

History and Culture of Craft

Key Titles

The Invention of CraftGlenn Adamson


272 pages70 bw and 16 colour illus244 x 169mm / 9.6 x 6.7 inchesPB 9780857850669 £16.99 / $29.95Bloomsbury Academic

Thinking through CraftGlenn Adamson

UK October 2007US October 2007

224 pages44 bw and 16 colour illus244 x 172mm / 9.6 x 6.8 inchesPB 9781845206475 £17.99 / $34.95HB 9781845206468 £53.00 / $104.95Berg Publishers

Published in association with the Smithsonian American Art Museum

26

Textbook


176 pages200 colour illus230 x 160mm / 9.1 x 6.3 inchesPB 9781472530370 £23.99 / $39.95Series: Basics Creative PhotographyFairchild Books

Highlighting the distinction between‘making,’ratherthan‘taking’photographs,Making Photographs introduces a structured way of developing creative solutions to the work you want to make, fusing personal ideas with knowledge, compositional elements and practical skills.

Simmons explores a range of photographic practices, including portraiture, landscape, still life and abstract, and discusses techniques such as directorial photography, photomontage and camera-less photography.

Mike Simmons is Programme Leader for MA Photography at De Montford University, UK.

Making PhotographsPlanning, Developing and Creating Original PhotographyMike Simmons

Photography

Students

• Featuresawiderangeofphotographicexamplesfromhistoricaland contemporary practices

• Includescasestudiesandexercises

Key Titles

Basics Creative Photography 03: Behind the ImageResearch in PhotographyAnna Fox and Natasha Caruana


176 pages200 colour illus230 x 160mm / 9.1 x 6.3 inchesPB 9782940411665 £23.50 / $34.50Series: Basics Creative PhotographyAVA Publishing

Basics Creative Photography 02: Context and NarrativeMaria Short


184 pages200 colour illus230 x 160mm / 9.1 x 6.3 inchesPB 9782940411405 £23.50 / $34.50Series: Basics Creative PhotographyAVA Publishing

Textbook Textbook

27

UK May 2015US July 2015


Almost every museum has photographs as part of its ecosystem, gathered as information, corroboration or documentation, shaping the understanding of other classes of objects.

This volume presents a series of case studies on the historical collecting and usage of photographs in a range of global institutions, from art galleries to maritime museums, in Cuba, France, Germany, New Zealand, South Africa and the UK. Together they offer an insight into both the history of collections and collecting, and in the practices and poetics of archives across a range of disciplines, fromhistoryandmuseumstudiestothe‘archivalturn’ in contemporary art practice.

Elizabeth Edwards is Research Professor of Photographic History and Director of the Photographic History Research Centre, De Montfort University, Leicester, UK.

Christopher Morton is Curator of Photograph and Manuscript Collections at the Pitt Rivers Museum, Oxford, UK and Departmental Lecturer in Visual and Material Anthropology at the Institute of Social and Cultural Anthropology, University of Oxford, UK.

Photographs, Museums, CollectionsBetween Art and InformationEdited by Elizabeth Edwards and Christopher Morton

UK February 2015US February 2015

320 pages73 colour illus246 x 189mm / 9.7 x 7.4 inchesPB 9781472526496 £24.99 / $39.95HB 9781472524225 £75.00 / $128.00Bloomsbury Academic

For the first time this volume defines what counts as a news picture, how pictures are selected and distributed, where they are seen and how we critique and value them.

Presenting the best new thinking on this fascinating topic, the book is organised into two parts. In the first part, twenty-six short essays critically analyse a single news picture, from iconic images such as Capa’s Falling Soldier to the less well known. In the second part, twenty-three overview essays explore broader themes around genre and medium, including sport, fashion, society, celebrity and war images, and photography, painting, wood engraving, film and video.

Jason E. Hill is a 2014-15 Andrew W. Mellon Foundation Fellow at the New-York Historical Society, USA.

Vanessa R. Schwartz is Professor of History, Art History and Film at the University of Southern California, USA.

Getting the PictureThe Visual Culture of the NewsEdited by Jason E. Hill and Vanessa R. Schwartz

Photography

28



It is impossible to think of September 11th 2001 and not, at the same time, recall an image. The overwhelmingly visual coverage in the world’s media pictured a spectacle of terror, from images of the collapsing towers to fatigued firefighters.

Drawing on trauma theory, this book asks whether the prolonged exposure of audience to images in the media was cathartic or damaging. Additionally it explores how individuals used images to process their feelings in photographic memorial websites, interrogating perceptions that these were an aid to recovery and providing a new understanding of how audiences see and process news photography in times of crisis.

Jennifer Good is Senior Lecturer of History and Theory of Photojournalism and Documentary Photography, LCC at the University of the Arts, London, UK.

Photography and September 11thSpectacle, Memory, TraumaJennifer Good

UK April 2015US June 2015


African photography has emerged as a focus of research over the last twenty years as a result of a growing interest in postcolonial cultures and a turn towards visual evidence across the humanities and social sciences. This volume explores the many rich photographic collections that have recently come to light and the complex theoretical and practical issues involved in their study. Based on case studies from across the continent dating from the 19th century to the present, chapters consider what constitutes an archive; the value of a critical and reflexive engagement with photographic collections; and the question of where and what is ‘Africa’asitisconstitutedinthearchive?

Christopher Morton is Curator of Photograph and Manuscript Collections at the Pitt Rivers Museum, Oxford, UK and Lecturer in Visual and Material Anthropology at the Institute of Social and Cultural Anthropology, University of Oxford, UK.

Darren Newbury is Professor of Photographic History at the University of Brighton, UK.

The African Photographic ArchiveResearch and Curatorial StrategiesEdited by Christopher Morton and Darren Newbury

Photography

29

“A little bit of luxury to have an entire book given over to composition... this text informs and inspires.” K. J. Shepherdson, Canterbury Christ Church University

“What an amazing book.” Kevin Scully, Granite State College at Rochester & Portsmouth, USA

Basics Photography 01: CompositionDavid Präkel

UK July 2012US August 2012

184 pages200 colour illus230 x 160mm / 9.1 x 6.3 inchesPB 9782940411771 £23.50 / $34.50Series: Basics PhotographyAVA Publishing

Textbook

“Exceptional. A number of students i know have bought this and so they should. informative and inspiring.” (Praise for the first edition) K. J. Shepherdson, Canterbury Christ Church University, UK

“The Lighting text is one of the best i have come across thus far; thorough, clear, well-designed, great examples.” Michelle Given, Murray State University, USA

Basics Photography 02: LightingDavid Präkel

UK February 2013US March 2013

192 pages200 illus230 x 160mm / 9.1 x 6.3 inchesPB 9782940411955 £23.99 / $39.95Series: Basics PhotographyAVA Publishing

Textbook

“Photography: The Key Concepts, brilliantly engages students in the essential theoretical debates around contemporary photography. … it strikes just the right balance between erudition and plain explanation.” Michael O’Brien, Roehampton University

PhotographyThe Key ConceptsDavid Bate

UK July 2009US July 2009

224 pages20 bw illus234 x 156mm / 9.2 x 6.1 inchesPB 9781845206673 £14.99 / $24.95HB 9781845206666 £55.00 / $99.95Series: The Key ConceptsBerg Publishers

Textbook

Key TitlesPhotography

2nd edition

2nd edition

30


400 pages1,200 colour illus300 x 220mm / 11.8 x 8.7 inchesHB 9781472590695 £45.00 / $78.00Series: EpicaWorld EnglishBloomsbury Visual Arts

“The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great.” Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, Lowe/SSP3, Bogota (praise for Epica Book 26)

Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards. Illustrated with over 1000 full-colour images, this stunning book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

This edition of the Epica Book includes fascinating background stories on all the latest Epica d’Or winners.

The Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012.

Epica Book 28: Creative CommunicationsEpica Awards

Advertising

Key Title

The Fundamentals of Creative AdvertisingKen Burtenshaw, Nik Mahon and Caroline Barfoot


184 pages200 illus230 x 200mm / 9.1 x 7.9 inchesPB 9782940411566 £26.50 / $38.50Series: FundamentalsAVA Publishing

“highly recommended to upper-division and graduate marketing and design students, faculty, and practitioners.” P. G. Kishel, Cypress College, USA, Choice Magazine

“A concise overview, extensively illustrated, which gives the novice a sound orientation and understanding of the jargon, stages and evolution of an ad campaign from idea to finished product.” Photoicon

“A great introduction to the world of creative advertising.” Digit magazine

Textbook2nd edition

Index

A

Adamson, Glenn 24, 25

Allanwood, Gavin 15

African Photography Archive, The 28

Amateur Craft 24

Ambrose, Gavin 9

Anderson Feisner, Edith 11

Aspelund, Karl 2

B

Barfoot, Caroline 30

Basics Creative Photography 2: Context and Narrative 26

Basics Creative Photography 3: Behind the Image 26

Basics Photography 1: Composition 29

Basics Photography 2: Lighting 29

Bate, David 29

Beare, Peter 15

Bell, Nicholas R. 25

Best, Kathryn 3, 5

Becoming A Successful Art Director 8

Becoming A Successful Graphic Designer 6

Becoming A Successful Illustrator 10

Bloomsbury Encyclopedia of Design, The 17

Bossom, Andy 14

Brazell, Derek 10

Breward, Christopher 19

British Design 19

Brower, Steven 8

Burtenshaw, Ken 30

C

Cartoon Character Animation with Maya 12

Caruana, Natasha 26

Cheasley Paterson, Elaine 25

Color Studies 11

Communication Design 2

Cooper, Rachel 5

Craft Reader, The 24

Critical Craft 24

Cross, Nigel 2

D

Data Design 8

Davies, Jo 10

Design and the Question of History 21

Design by IKEA 20

Design: Critical and Primary Sources 18

Design, Histories, Futures 21

Design History Reader, The 22

Designing: An Introduction 2

Designing Business and Management 5

Design Management 3

Designing the French Interior 19

Design Objects and the Museum 21

Design Thinking 2

Design Thinking for Visual Communication 9

Designing with Color 11

Dilnot, Clive 21

Dorosz, Chris 11

Downey, Georgina 19

Dunning, Ben 14

E

Edwards, Clive 17

Edwards, Elizabeth 27

Encyclopedia of Asian Design, The 18

Epica Book 28 30

F

Fallan, Kjetil 22

Farrelly, Liz 21

Faust, Jurgen 5

Fine, Peter 9

Fisher, Fiona 19

Fox, Anna 26

Fry, Tony 21

Fundamentals of Animation, The 12

Fundamentals of Creative Advertising, The 30

Fundamentals of Design Management, The 5

Fundamentals of Illustration, The 10

g

Getting the Picture 27

Good, Jennifer 28

h

Handbook of Design Management, The 5

Hann, Michael 9

Haruhiko Fujita 18

Hill, Jason E. 27

Houze, Rebecca 20, 22

Huppatz, Daniel 18

i

Iconic Designs 22

Illustration: Meeting the Brief 10

Interface Design 15

Invention of Craft, The 25

J

Junginger, Sabine 5

K

Knott, Stephen 24

Kristofferson, Sara 20

l

Lasc, Anca I. 19

Lees-Maffei, Grace 22

Leonard, Neil 6

Lockwood, Thomas 5

Long, Jim 11

M

Made in Italy 22

Mahon, Nik 30

Making Photographs 26

Male, Alan 10

Margolin, Victor 16

Mollerup, Per 8

Moore, Samantha 12

Morton, Christopher 27, 28

n

Nation Building 25

Newbury, Darren 28

New Munsell® Student Color Set, The 11

New Mythologies in Design and Culture 20

Nixon, Natalie W. 4

Norton, Lisa 21

O

Object Lessons 23

Ory DeNicola, Alicia 24

Osborn, Keith 12

P

Photographs, Museums, Collections 27

Photography and September 11th 28

Photography: the Key Concepts 29

Präkel, David 29

Price, Jessie 2

Principles and Processes of Interactive Design, The 15

R

Reed, Ron 11

S

Salmond, Michael 14

Schwartz, Vanessa R. 27

Short, Maria 26

Simmons, Mike 26

Sloppy Craft 25

Steane, Jamie 15

Steel 21

Stewart, Susan C. 21

Strategic Design 4

Stripes, Grids and Checks 9

Sustainable Graphic Design 9

T

Taylor, Mark 19

Thinking through Craft 25

U

User Experience Design 15

V

Video Game Design 14

Video Games 14

W

Watson, J.R. 11

Weddell, Joanna 21

Wells, Paul 12

Wilkinson-Weber, Clare 24

Willis, Anne-Marie 21

Wood, Dave 15

Wood, Ghislaine 19

World History of Design 16

y

Yates, Derek 2

Z

Zeegen, Lawrence 10

31

32

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design & graphic arts 2015

Documents

graphic design

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world history of design

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