design for ltc

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Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin From idea to action: encouraging enterprise and employability

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A presentation given by our director if design, Sarah Drummond on using design and service design to bring ideas to life, ready for investment. This presentation was delivered alongside Peter Ashe (NHS) and Gillian Easson (Nesta)

TRANSCRIPT

Page 1: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

From idea to action:encouraging enterprise and employability

Page 2: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 3: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

projects and collaborations

ventures and initiatives

First Things First

Page 4: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 5: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 6: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 7: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 8: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 9: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

UMBRELLA OF SERVICE DESIGN{PRODUCT DESIGN}

{SYSTEM DESIGN}{ORGANISATIONAL CHANGE}

{COLLABORATION}{BRAND}

{BUSINESS}{PROFIT}

{ECO SYSTEM}{ORGANISATIONAL INFRASTRUCTURE}

Page 10: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

AN INTANGIBLE PRODUCT WE EXPERIENCE IN TIME THROUGH MULTIPLE TOUCHPOINTS AND

CHANNELS

Page 11: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

MOST COMPANIES BELIEVE THAT THEY

PROVIDE A GOOD SERVICE

Page 12: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

ONLY 8% OF THEIR CUSTOMERS AGREE

Page 13: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

SERVICES ACCOUNT FOR 75% OF THE WESTERN ECONOMY BUT ARE RARELY DESIGNED WITH THE SAME CARE AND ATTENTION TO DETAIL AS PRODUCTS

Page 14: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

discover define dev

elop

deli

ver

Page 15: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

"You should put yourself In my position,Put Yourself In tHe users PosItIon, I tHInK tHat doesnt HaPPen enougH"

Isabella, 53,Penge

Page 16: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

COCREATIONPEOPLE

PROTOTYPING

Page 17: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

THIS IS ALL ABOUT PEOPLE

- do the friends and family test

Page 18: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

THINK IN JOURNEYS

Page 19: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Prototype

Page 20: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

JOINING UP AND SEEING THE BIG

PICTURE

Page 21: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Visualise and tell stories

Page 22: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

BRINGING IDEAS TO

LIFE

Page 23: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

cocreate

Page 24: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 25: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 26: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 27: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Start Up Street Stirling- Bringing back life to king street

Page 28: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Bring king street back to life

Page 29: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 30: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 31: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

film

Page 32: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 33: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 34: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 35: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 36: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 37: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 38: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 39: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 40: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 41: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 42: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 43: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 44: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

Page 45: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

discover define dev

elop

deliver

where will you start?

Page 46: Design for LTC

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@rufflemuffin

wearesnook.com@wearesnook

Sarah DrummondDirector of Design

[email protected]@rufflemuffin