design branding 342354234

7/28/2019 Design Branding 342354234

1/22

I think what we have here is a

failure to communicate.


2/22

Importance of HCI...


3/22

Think about

Your encounter with a bad interface

What was the application or task? What problem did you encounter?

How did the Interface contribute to the problem?

How did you work around it?

https://my.unt.edu/

http://www.medicare.gov/
https://my.unt.edu/http://www.medicare.gov/http://www.medicare.gov/https://my.unt.edu/


4/22

Interdisciplinary HCI in action!

HCI is a team sport!

http://www.ideo.com/

http://www.youtube.com/watch?v=M66ZU2PCIcM
http://www.ideo.com/http://www.youtube.com/watch?v=M66ZU2PCIcMhttp://www.youtube.com/watch?v=M66ZU2PCIcMhttp://www.youtube.com/watch?v=M66ZU2PCIcMhttp://www.youtube.com/watch?v=M66ZU2PCIcMhttp://www.ideo.com/


5/22

What is HCI Design ? Finding the right physical components of a physical

structure

Goal-directed problem-solving activity

Simulating what we want to make or do before wemake or do it

Imaginative jump from present facts to futurepossibilities

Bringing into being something new and useful that hadnot existed before

Art and science


6/22

Principles of HCI - User-Centered Design

Involve users as much as possible so they

influence design Integrate knowledge and expertise from

disciplines involved in HCI work

Be highly iterative to align the design with user

requirements


7/22

Three aspects of usability

Given set of USERS

Performing a given set of tasks In a given context


8/22

Lets begin the process of

developing a computer interfacefor an application


9/22

First Thing To do -- branding:

Even applications that YOU develop need a

brand-- Find the brand for product/interface/etc.

It will drive the interface


10/22

The high-level requirement

(branding)

What is a brand?

UNT - http://www.unt.edu/identityguide/promotional-items.htm
http://www.unt.edu/identityguide/promotional-items.htmhttp://www.unt.edu/identityguide/promotional-items.htmhttp://www.unt.edu/identityguide/promotional-items.htmhttp://www.unt.edu/identityguide/promotional-items.htm


11/22

Can you guess what type of company isrepresented by each of the logos?

1.

2. 4.

3. 5.6.

a. Financial Institution

b. Bike company

c. Business comm. Service

d. Design Company

e. Hybrid vehicle

f. Pizza Place


12/22

Branding

A brand represents the holistic sum of who you

are Includes

Visual (logo)

Name

Text

Etc.


13/22

Creating a brand

Work out business core competencies

Access who your customers are (will be) Find out how customers feel about your

product, service, etc.


14/22

Creating the brand

Build message into everything your customer

sees & hears Make sure your staff understands the brand

values

Review your systems and make sure they

reflect your values


15/22

Brand changes over time!


16/22

Creating a brand

A good brand name should: Evoke positive associations

Be easy to pronounce and remember

Suggest product benefits

Be distinctive

Use numerals when emphasizing technologicalfeatures

Do not infringe upon existing registered brandnames


17/22

Branding examples

http://www.versantsolutions.com/work/

http://www.project6.com/Case-Studies

And this seems to specialize in branding forsocial media!

http://www.doodledogadvertising.com/
http://www.versantsolutions.com/work/http://www.project6.com/Case-Studieshttp://www.doodledogadvertising.com/http://www.doodledogadvertising.com/http://www.project6.com/Case-Studieshttp://www.project6.com/Case-Studieshttp://www.project6.com/Case-Studieshttp://www.versantsolutions.com/work/


18/22

Questions to ask

Does a brand currently exist?

Do they like the brand?

Is the brand effective?

What qualities does the brand evoke?

How should this brand be translated to the application?

Does a brand need to be created?

What artifacts are already present?

What qualities does the client want invoked?

How can we test the effectiveness of the proposed brand?


19/22

The brand will....

Drive the look and feel of the site

Colors Language

Purpose

Tasks


20/22

First Exercise

Re-design a Vending machine


21/22

First Exercise How this is going to work:

You will complete the exercise by yourself

On Tuesday, you shall present your solutiondesign to your group

On Tuesday (first half of period), your group will

vote the best design

Each best design will then present their product The CLASS will then vote for best design of

class....


22/22

Groups

Were going to try and put people into small

groups We will try to arrange for groups with diverse

skills

You will complete a profile for us to use to put

people in groups.

design branding 342354234

Documents