branding design - wild dog design

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Branding Design

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Wild Dog Design is an award winning Brighton based design agency, with expertise in branding design and brand management. Our clients include travel and tourism, NGOs, education, local authorities, charities, the arts, environmental agencies and specialist high-end retail.

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Page 1: Branding Design - Wild Dog Design

Branding Design

Page 2: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

The Hanging Room

The Royal Automobile Club - the Private Members’ Club (rather than the RAC vehicle recovery service) based in Pall Mall, SW1 commissioned Wild Dog Design to create an ID for a new exhibition space, called The Hanging Room.

The dedicated space is the Club’s art, photography and exhibition space, with a room for around 30 hangings and a small area for sculpture.

Page 3: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

The Hanging Room

The Royal Automobile Club - the Private Members’ Club (rather than the RAC vehicle recovery service) based in Pall Mall, SW1 commissioned Wild Dog Design to create an ID for a new exhibition space, called The Hanging Room.

The dedicated space is the Club’s art, photography and exhibition space, with a room for around 30 hangings and a small area for sculpture.

Pioneers, Pre-War Imperialism & Flying Machines

When the Pall Mall clubhouse opened its doors for the very

first time on 23 March 1911, the world was a very different

place and London was a very different city. Wealthy pioneers,

such as Club member Claude Grahame-White, were testing

the latest aeronautical innovations; the motorcar was still in its

infancy and the flagship ocean liner the Titanic was launched

in a blaze of glory. Conquering the world’s unexplored fron-

tiers, from impenetrable jungle to the polar icecaps, was

every society gentleman’s dream.

The Pall Mall Centenary Photography Exhibition brings to-

gether black and white images along with news headlines

from 1911, depicting headline events of the day alongside

daily life in the capital and placing the birth of the Pall Mall

clubhouse in a fascinating historical context.

For reproductions of any of the images featured, please

contact [email protected]

With thanks to the mirrorpix archive www.mirrorpix.com.

Mirrorpix is home to one of the world’s largest photographic libraries, with around 60 million images and over a century of news coverage. Our world-class photographers have documented the changing face of Britain since 1904 for over 150 newspapers including the Sunday Pictorial, Daily Herald and Daily Mirror. Covering a wealth of subjects, personalities and events from royal weddings, haute couture and celebrity scandals to crime, conflict, the early days of flight, film, television and everything in between.

Pall Mall Clubhouse Centenary Photography Exhibition4 April - 15 May

4666 Hanging Room - Centenary Exhibition_A1 Poster.indd 1 23/03/2011 12:59

David Redfern, the world-renowned music photographer, presents work from the past six decades of his phenomenal career.

David’s career began in the twilight jazz clubs of 1960’s London. He risked his one and only camera amongst

the jiving teenage crowds. His first published photos featured Kenny Ball, Chris Barber, George Melly, and the old

Marquee Club. David then began photographing TV Shows like ‘Ready Steady Go’ and ‘Thank Your Lucky Stars’.

Lucky enough to meet and immortalise some of the world’s great musicians through the lens, including The Rolling

Stones, Sinatra and James Brown; the only ‘great’ he regrets not capturing was soul legend Billie Holiday. Ever in

search of the next shot, David is still travelling the world photographing music festivals and gigs.

‘David, you’re one helluva photographer, keep shooting!’ Frank Sinatra

For reproductions of any of the images featured, please contact [email protected]

David Redfern - Musical Greats16 May – 26 June

Page 4: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

The Hanging Room

The Royal Automobile Club - the Private Members’ Club (rather than the RAC vehicle recovery service) based in Pall Mall, SW1 commissioned Wild Dog Design to create an ID for a new exhibition space, called The Hanging Room.

The dedicated space is the Club’s art, photography and exhibition space, with a room for around 30 hangings and a small area for sculpture.

Page 5: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

The Hanging Room

The Royal Automobile Club - the Private Members’ Club (rather than the RAC vehicle recovery service) based in Pall Mall, SW1 commissioned Wild Dog Design to create an ID for a new exhibition space, called The Hanging Room.

The dedicated space is the Club’s art, photography and exhibition space, with a room for around 30 hangings and a small area for sculpture.

Page 6: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Shoreham Harbour

A clean and elegant graphical brand and typography was required to launch the Shoreham Harbour Regeneration project.

A huge regeneration project, involving many Government and NGO organisations, the brand will be rolled out over various applications from stationery through to extranets.

Page 7: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

The Carbon Consultancy

Climate change consultancy, The Carbon Consultancy required impact, credibility and accessibility across all branded media – both traditional and digital.

The ‘tree-ring’ brand ID was applied to their limited stationery (all on highly environmentally sourced stock with water-less printers).

In addition, a post-carbon audit ‘Carbon Responsible’ brand was created in support of the parent ID. This marque being issued by the Consultancy to their clients to carry on their stationery and website.

Page 8: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

The Carbon Consultancy

Climate change consultancy, The Carbon Consultancy required impact, credibility and accessibility across all branded media – both traditional and digital.

The ‘tree-ring’ brand ID was applied to their limited stationery (all on highly environmentally sourced stock with water-less printers).

Page 9: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

The Carbon Consultancy

Climate change consultancy, The Carbon Consultancy required impact, credibility and accessibility across all branded media – both traditional and digital.

The ‘tree-ring’ brand ID was applied to their limited stationery (all on highly environmentally sourced stock with water-less printers).

In addition, a post-carbon audit ‘Carbon Responsible’ brand was created in support of the parent ID. This marque being issued by the Consultancy to their clients to carry on their stationery and website.

Page 10: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

The Carbon Consultancy

Climate change consultancy, The Carbon Consultancy required impact, credibility and accessibility across all branded media – both traditional and digital.

The ‘tree-ring’ brand ID was applied to their limited stationery (all on highly environmentally sourced stock with water-less printers).

In addition, a post-carbon audit ‘Carbon Responsible’ brand was created in support of the parent ID. This marque being issued by the Consultancy to their clients to carry on their stationery and website.

Page 11: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

The Carbon Consultancy

Climate change consultancy, The Carbon Consultancy required impact, credibility and accessibility across all branded media – both traditional and digital.

The ‘tree-ring’ brand ID was applied to their limited stationery (all on highly environmentally sourced stock with water-less printers).

In addition, a post-carbon audit ‘Carbon Responsible’ brand was created in support of the parent ID. This marque being issued by the Consultancy to their clients to carry on their stationery and website.

Page 12: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Whoosh

A launch brand created to complement a new generation of electronically assisted bicycles.

Our remit was to create a fun, elegant and stylish brand through typography, colourways and the subtle use of the + symbol; our graphical approach reflected the product’s high precision engineering and aspirational positioning in this specialist marketplace.

Electronically Assisted Cycling

Page 13: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Waterproof Expeditions

Waterproof Expeditions specialises in photography, diving, snorkeling, and cruise experiences. We designed the leaping dolphin/seal to complement the company’s heritage, which we had to fuse with their strong partner brand association with the Swedish clothing manufacturer.

The result is a fresh new fun brand ID.

Page 14: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Waterproof Expeditions

Waterproof Expeditions specialises in photography, diving, snorkeling, and cruise experiences. We designed the leaping dolphin/seal to complement the company’s heritage, which we had to fuse with their strong partner brand association with the Swedish clothing manufacturer.

The result is a fresh new fun brand ID.

Page 15: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Colbourns

PWC International are a family run, carpet store in the heart of Chelsea. Their clients are primarily high end, successful Interior Designers and yet their brand had remained in its original form created many years earlier. We worked closely with the client to establish the brand ID, the company values and positioning statement.

Finally Colbourns was created, along with five supporting sub-brands & websites. The result is a clean and elegant typographical ID for all their brands.

Page 16: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Colbourns

PWC International are a family run, carpet store in the heart of Chelsea. Their clients are primarily high end, successful Interior Designers and yet their brand had remained in its original form created many years earlier. We worked closely with the client to establish the brand ID, the company values and positioning statement.

Finally Colbourns was created, along with five supporting sub-brands & websites. The result is a clean and elegant typographical ID for all their brands.

Page 17: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Leap Environmental

Providers of sustainable engineering solutions to the construction industry, LEAP sought a crisp contemporary brand that utilised colours and imagery that reflected their company’s environmentally forward thinking culture.

The founder’s specifically wanted to reflect a sense of independence and freedom, which was reflected in the use of a designated palette of corporate colours & imagery, rather than being shoe-horned into a single source.

Page 18: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Leap Environmental

Providers of sustainable engineering solutions to the construction industry, LEAP sought a crisp contemporary brand that utilised colours and imagery that reflected their company’s environmentally forward thinking culture.

The founder’s specifically wanted to reflect a sense of independence and freedom, which was reflected in the use of a designated palette of corporate colours & imagery, rather than being shoe-horned into a single source.

Page 19: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Leap Environmental

Providers of sustainable engineering solutions to the construction industry, LEAP sought a crisp contemporary brand that utilised colours and imagery that reflected their company’s environmentally forward thinking culture.

The founder’s specifically wanted to reflect a sense of independence and freedom, which was reflected in the use of a designated palette of corporate colours & imagery, rather than being shoe-horned into a single source.

Page 20: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Leap Environmental

Providers of sustainable engineering solutions to the construction industry, LEAP sought a crisp contemporary brand that utilised colours and imagery that reflected their company’s environmentally forward thinking culture.

The founder’s specifically wanted to reflect a sense of independence and freedom, which was reflected in the use of a designated palette of corporate colours & imagery, rather than being shoe-horned into a single source.

Page 21: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Leap Environmental

Providers of sustainable engineering solutions to the construction industry, LEAP sought a crisp contemporary brand that utilised colours and imagery that reflected their company’s environmentally forward thinking culture.

The founder’s specifically wanted to reflect a sense of independence and freedom, which was reflected in the use of a designated palette of corporate colours & imagery, rather than being shoe-horned into a single source.

Page 22: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Sussex Past

Sussex Past is the brand name for, The Sussex Archaeological Society, which looks after historic sites around Sussex. From Lewes Castle to Anne of Cleves House. Their logo was no longer able to successfully communicate especially in a digital media age of technology.

Our remit was to take the existing well-established design and adopt an evolutionary approach to the ID; one that reflected its heritage and cultural past, whilst adapting it for future use.

In addition following on from the successful brand launch we were commisioned to design their marketing collateral and new website.

Page 23: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Sussex Past

Sussex Past is the brand name for, The Sussex Archaeological Society, which looks after historic sites around Sussex. From Lewes Castle to Anne of Cleves House. Their logo was no longer able to successfully communicate especially in a digital media age of technology.

Our remit was to take the existing well-established design and adopt an evolutionary approach to the ID; one that reflected its heritage and cultural past, whilst adapting it for future use.

In addition following on from the successful brand launch we were commisioned to design their marketing collateral and new website.

Page 24: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Sussex Past

Sussex Past is the brand name for, The Sussex Archaeological Society, which looks after historic sites around Sussex. From Lewes Castle to Anne of Cleves House. Their logo was no longer able to successfully communicate especially in a digital media age of technology.

Our remit was to take the existing well-established design and adopt an evolutionary approach to the ID; one that reflected its heritage and cultural past, whilst adapting it for future use.

In addition following on from the successful brand launch we were commisioned to design their marketing collateral and new website.

Page 25: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Therapeutic Solutions

Therapeutic Solutions is a research-based expert group funded by ex-substance misuse service users who are currently in recovery.

Wild Dog was commissioned to create a brand ID that reflected their integrated approach to supporting recovery. A clean and elegant typographical style & graphical device, with a light and positive colour palette to reinforce the graphics. Project included a website design & build (WordPress) with supporting marketing collateral.

Page 26: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Therapeutic Solutions

Therapeutic Solutions is a research-based expert group funded by ex-substance misuse service users who are currently in recovery.

Wild Dog was commissioned to create a brand ID that reflected their integrated approach to supporting recovery. A clean and elegant typographical style & graphical device, with a light and positive colour palette to reinforce the graphics. Project included a website design & build (WordPress) with supporting marketing collateral.

Page 27: Branding Design - Wild Dog Design

W I L D D O G D E S I G N ™

Therapeutic Solutions

Therapeutic Solutions is a research-based expert group funded by ex-substance misuse service users who are currently in recovery.

Wild Dog was commissioned to create a brand ID that reflected their integrated approach to supporting recovery. A clean and elegant typographical style & graphical device, with a light and positive colour palette to reinforce the graphics. Project included a website design & build (WordPress) with supporting marketing collateral.

Page 28: Branding Design - Wild Dog Design

Michael C Hughes Managing Director

dd +44(0)1273 [email protected]

Wild Dog DesignMedia Centre, 9-12 Middle Street, Brighton, BN1 1AL+44(0)1273 278766 [email protected] www.wilddogdesign.co.uk