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I think what we have here is a
failure to communicate.
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Importance of HCI...
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Think about
Your encounter with a bad interface
What was the application or task? What problem did you encounter?
How did the Interface contribute to the problem?
How did you work around it?
https://my.unt.edu/
http://www.medicare.gov/
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Interdisciplinary HCI in action!
HCI is a team sport!
http://www.ideo.com/
http://www.youtube.com/watch?v=M66ZU2PCIcM
http://www.ideo.com/http://www.youtube.com/watch?v=M66ZU2PCIcMhttp://www.youtube.com/watch?v=M66ZU2PCIcMhttp://www.youtube.com/watch?v=M66ZU2PCIcMhttp://www.youtube.com/watch?v=M66ZU2PCIcMhttp://www.ideo.com/ -
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What is HCI Design ? Finding the right physical components of a physical
structure
Goal-directed problem-solving activity
Simulating what we want to make or do before wemake or do it
Imaginative jump from present facts to futurepossibilities
Bringing into being something new and useful that hadnot existed before
Art and science
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Principles of HCI - User-Centered Design
Involve users as much as possible so they
influence design Integrate knowledge and expertise from
disciplines involved in HCI work
Be highly iterative to align the design with user
requirements
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Three aspects of usability
Given set of USERS
Performing a given set of tasks In a given context
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Lets begin the process of
developing a computer interfacefor an application
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First Thing To do -- branding:
Even applications that YOU develop need a
brand-- Find the brand for product/interface/etc.
It will drive the interface
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The high-level requirement
(branding)
What is a brand?
UNT - http://www.unt.edu/identityguide/promotional-items.htm
http://www.unt.edu/identityguide/promotional-items.htmhttp://www.unt.edu/identityguide/promotional-items.htmhttp://www.unt.edu/identityguide/promotional-items.htmhttp://www.unt.edu/identityguide/promotional-items.htm -
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Can you guess what type of company isrepresented by each of the logos?
1.
2. 4.
3. 5.6.
a. Financial Institution
b. Bike company
c. Business comm. Service
d. Design Company
e. Hybrid vehicle
f. Pizza Place
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Branding
A brand represents the holistic sum of who you
are Includes
Visual (logo)
Name
Text
Etc.
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Creating a brand
Work out business core competencies
Access who your customers are (will be) Find out how customers feel about your
product, service, etc.
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Creating the brand
Build message into everything your customer
sees & hears Make sure your staff understands the brand
values
Review your systems and make sure they
reflect your values
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Brand changes over time!
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Creating a brand
A good brand name should: Evoke positive associations
Be easy to pronounce and remember
Suggest product benefits
Be distinctive
Use numerals when emphasizing technologicalfeatures
Do not infringe upon existing registered brandnames
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Branding examples
http://www.versantsolutions.com/work/
http://www.project6.com/Case-Studies
And this seems to specialize in branding forsocial media!
http://www.doodledogadvertising.com/
http://www.versantsolutions.com/work/http://www.project6.com/Case-Studieshttp://www.doodledogadvertising.com/http://www.doodledogadvertising.com/http://www.project6.com/Case-Studieshttp://www.project6.com/Case-Studieshttp://www.project6.com/Case-Studieshttp://www.versantsolutions.com/work/ -
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Questions to ask
Does a brand currently exist?
Do they like the brand?
Is the brand effective?
What qualities does the brand evoke?
How should this brand be translated to the application?
Does a brand need to be created?
What artifacts are already present?
What qualities does the client want invoked?
How can we test the effectiveness of the proposed brand?
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The brand will....
Drive the look and feel of the site
Colors Language
Purpose
Tasks
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First Exercise
Re-design a Vending machine
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First Exercise How this is going to work:
You will complete the exercise by yourself
On Tuesday, you shall present your solutiondesign to your group
On Tuesday (first half of period), your group will
vote the best design
Each best design will then present their product The CLASS will then vote for best design of
class....
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Groups
Were going to try and put people into small
groups We will try to arrange for groups with diverse
skills
You will complete a profile for us to use to put
people in groups.