department of marketing - university of oulu · 2013-12-13 · marketing and logistics join forces...

Department of Marketing

Annual Report 2010

University of Oulu – Marketing – Annual Report 2010

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Contents

Marketing and logistics join forces in 2010 ................................... 4

Teaching ....................................................................................... 5

Research ....................................................................................... 8

Research Projects ....................................................................... 10

External activities and Societal and Economic impact ................. 12

Appendices .................................................................................... 13

University of Oulu Department of Marketing P.O.Box 4600 FIN-90014 University of Oulu FINLAND

Phone: +358 8 553 2905 (Faculty office) Telefax: +358 8 553 2906 Internet: http://www.taloustieteet.oulu.fi Email to the staff: [email protected]


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Marketing education at the University of Oulu

The University of Oulu was founded in 1958. The University of Oulu is the second

largest multidisciplinary university in Finland today comprising six faculties: the

Faculty of Economics and Business Administration (Oulu Business School), the

Faculty of Education, the Faculty of Humanities, the Faculty of Medicine, the

Faculty of Science and the Faculty of Technology. The University has nearly 2000

researchers and teachers in total and over 16000 students. Approximately 2000

new students commence their studies each year at the University of Oulu.

International links and co-operation with local industries and businesses form an

essential and integral part of the university’s teaching and research activities.

Oulu Business School is an international research and educational institute for

economic sciences with 1200 students and 100 staff members. The School offers

training in six different majors, three international Master’s Degree programmes

(FE, FMA and IB) and a full-time MBA programme. In 2009, some 138 students

graduated with a Master’s degree. Oulu Business School is organized into six

departments: Accounting, Economics, Finance, International Business,

Management and Marketing.

The Department of Marketing trains marketing professionals for international

and domestic businesses. Typical careers for our Marketing graduates include

the management of the marketing activities of various enterprises, product

marketing, product management and relationship management. The training we

provide is founded on world-class research into industrial business relationships,

logistics activities and the ever intensifying digitalization of businesses.

Since the first marketing students were admitted in 1991, the Department of

Marketing has grown rapidly. Close co-operation with local business life in

Northern Finland supports the practical relevance of the training. The

Department’s active participation in the global academic network opens up

opportunities for our students to gain international experience. For example, the

continued cooperation with the University of North Carolina offers students the

chance to visit North Carolina and work for an international double degree, while

Erasmus scholarships allow students of the Department of Marketing to visit

European universities as exchange students.


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Review of the year 2010

Marketing and logistics join forces in 2010

The most important organizational change followed a reorganization of the

teaching programmes at Oulu Business School, whereby the teaching and

research staff in logistics joined the Marketing Department at the beginning of

2010. This change was motivated by closely related research interests and

adjoining, yet complementary, courses offered between the two disciplines. It is,

in fact, quite common that marketing and logistics are positioned together in

business schools, due to their common scientific background as well as

contemporary business philosophies and practices that intertwine the two

disciplines.

Ongoing research in the logistics unit has in recent years mostly focused on

services and outsourcing. The ModSeC project, exploring modularity in service

development, involved a joint effort with marketing researchers from Oulu

Business School as well as a number of well-known domestic and international

partners. The project was successfully concluded in 2010 with an impressive

record of academic publications resulting from research and business

collaboration during the two-year project. In addition, within this project, Jouni

Juntunen completed his doctoral thesis on logistics outsourcing and received

the annual recognition of the Finnish Logistics Association for researchers..

Teaching in logistics covers business logistics and supply chain management, and

also includes numerical analysis with basic tools in optimization and simulation.

The courses complement the existing provision in marketing and offer students

analytical competencies which are highly valued in business-to-business

marketing environments. Excellent opportunities exist for the joint development


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of marketing and logistics courses at graduate level as well as in post-graduate

education.

Teaching

2010 was once again another year of various developmental activities regarding

teaching. During 2009 the audit process at the university level was driving the

development and documentation activities which promoted greater openness

and transparency of activities. The hard work done in 2009 prepared the

Department for the accreditation process, which was carried out in 2010.

However, although the faculty performed well in the accreditation process, the

goal has not yet been reached and accreditation is still to be attained in the

future.

The Department of Marketing is engaged in continuous development in the area

of teaching, and, since 2006, the developmental activities have been driven by

the Department of Marketing’s Teaching and Learning Development Team

(MOKTR). It is also notable that four departmental lecturers completed their

pedagogical studies in 2010, and so Mari Juntunen, Tuija Mainela, Satu Nätti and

Pauliina Ulkuniemi each received the pedagogical qualification as teachers from

the School of Vocational Teacher Education within Oulu University of Applied

Sciences. Furthermore, three more staff members are currently pursuing their

pedagogical studies. Thus, the pedagogically qualified lecturers safeguard and

ensure the quality of teaching in the department. This is discernible, for example

in our active participation in MOKTR-activities addressing the development of

teaching methods, mentoring and improved teaching quality.

The Department hosted several international visiting lecturers in 2010, who gave

lectures both for bachelor’s and master’s level students or participated in our

research seminars. The international visitors were Prof. (Docent) Wesley J.

Johnston, Georgia State University, Prof. Daniel Eyers, Cardiff Business School,

Prof. David B. Grant,University of Hull, Prof. Virpi Havila, Uppsala University,

Prof. Juliana Hsuan, Copenhagen Business School, Prof. Robert Mason,

University of Nottingham, Prof Ian Wilkinson from the Australian School of

Business, Prof. Elving Wim, University of Amsterdam and Prof. Louise Young,

University of Western Sydney. Lecturers from the Department of Marketing also

visited a number of universities abroad to take part in teaching activities. Saara

Pekkarinen visited the University of Hull, UK, Cardiff University Business School,

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UK and Lancaster University Management School, UK, and Veikko Seppänen and

Pauliina Ulkuniemi gave lectures in Al Ain University in United Arab Emirates. In

addition to acting as visiting lecturers in various universities, staff members also

gave lectures for example at Oulu Open University and at Oulu University of

Applied Sciences. Furthermore, during the course of the past year staff members

have given talks, lectures, presentations, and key note speeches in many

different forums.

In 2010 the Department had about 400 marketing students and almost 30 active

doctoral students. We received as many as 279 primary applications from

students wishing to major in marketing. From these applicants, 50 have been

accepted following rigorous entrance examinations. In the area of teaching and

education the Department was highly productive;as a result 58 students

obtained their Master’s Degrees last year. At the same time, another 7 Master’s

degrees were awarded at the University of Lapland. In addition, 46 Bachelor’s

Degrees were awarded, out of which 39 in Oulu and 7 at the University of

Lapland.

MOKTR

The Teaching and Learning Development Team of the Department of Marketing

(MOKTR) convened 8 times in 2010. It was decided to hold meetings once in

month, because planning the marketing curriculum and preparations for the

accreditation processes carried out during the year were expected to bring new

development projects for MOKTR that would be requiring immediate attention.

In 2010, MOKTR consisted of 4 students and 4 staff representatives (including


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the head of the department). In addition, an alumni member was invited to work

with MOKTR. We were fortunate to have the marketing manager of our local

newspaper as our alumni member. Consequently, it was possible to quickly

incorporate working life relevance already into the planning phase of our

activities.

As in previous years, a natural part of quality of work assessments at university

level is related to student feedback. The yearly feedback day for the Department

of Marketing was held on Thursday, May 6th. Prior to the feedback day, students

had the opportunity to leave anonymous feedback in drop boxes placed at the

guild room of Finanssi (the association of students of Economics and Business

Administration), and at the Student Affairs Office. 15 students and 10 staff

representatives were present at the Feedback Day event. Despite the low

participation, a lively discussion emerged thanks to the highly motivated

participants. The feedback process is a major focus point that we wish to

continue to improve and develop. Nevertheless, we can say that marketing

students in general seem to be satisfied with their studies and they had taken

notice of our efforts to improve the quality of courses and teaching.

During2010 several Teaching Planning Days were held in the Department of

Marketing. The Teaching Planning Day has been organized for some time now

and it has been considered extremely useful. During these events the courses to

be given in the following autumn term were introduced by the course leaders

(lecturers responsible for the course). As a result, the entire staff becomes aware

of each other’s courses and their content. During the event the participants also

have the opportunity to discuss with other teachers any problems related to the

courses.

In conjunction with the renewal of the marketing curriculum, one of the themes

MOKTR has been working on this year was benchmarking other business schools

regarding their courses in mathematics. Students have for many years given

feedback and complaints about what they regard as too heavy a workload in

mathematics. Hence, a minor “marketing research” was conducted to

understand better how this issue is handled in other business schools. The result

showed that in other schools the emphasis is on statistical methods and

economic maths. Finally, MOKTR made a proposal to the Department that some

curriculum changes should be introduced in teaching maths in the future.

Over the past few years, the Department of Marketing has been continuing its

developmental activities related to the personal study plan (HOPS) that focuses


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on strengthening the basis for personal curriculum work among our students.

Regarding this, workshops and Marketing Mix networking events were organized

for new students during the fall. The workshops were successful, and the more

informal and relaxed Marketing Mix networking event was organized according

to tradition in popularOulu restaurant 45 Special.

MOKTR was also active also at the university level. There were a number of

events, in which members of MOKTR (both faculty members as well as students)

participated. In April, MOKTR was presenting their activities in OpinTori

(University of Oulu). In August MOKTR visited on PedaForum-days (University of

Lapland). Two presentations were given; “Projektinhallintataidot piilo-

opetuksena” and “Työelämärelevanssi luonnolliseksi osaksi opintoja”. This

proved to be a very positive experience for all concerned as lots of information

was gathered and the participants were very active.

Finally, it should be mentioned that this year was particularly interesting in the

sense that MOKTR needed to clearly identify itself in relation to the other

activities of the faculty. In the future there should also be clear understanding of

how the activities of MOKTR should be related to the activities of the Teaching

and Learning Development Team of the faculty.

Research

2010 was a productive year in terms

of research within the Department

of Marketing. Four doctoral

dissertations, eight journal articles,

numerous conference papers and

presentations as well as four

successful research projects testify

to the productive research work of our staff. Research projects involving

international cooperation, several research visits and the numerous visiting

scholars the Department was hosting similarly prove that the Department had an

active year in international co-operation in the area of research.

The most remarkable achievement for the Department was that five doctoral

candidates successfully defended their doctoral dissertations, and therefore the

Department was delighted to celebrate five new Doctors of Science; Dr. Hanna


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Komulainen, Dr. Jouni Juntunen, Dr. Marita Wahlroos, Dr. Annu Ristola and Dr.

Jaakko Sinisalo. The “Logistic research of the year” award, which was awarded to

Dr. Jouni Juntunen for his doctoral thesis “Logistics outsourcing for economies in

business networks” marked an outstanding accomplishment in 2010.

Jouni Juntunen, Mikko Melasniemi and Harri Kallberg

In terms of publications, in total 8 international scientific journal articles were

published last year, along with 24 articles in conference proceedings, 2 book

chapters, and 1 book. The staff of the Department also worked as reviewers for

different international journals and conferences as well as acting as editors or

members of the editorial boards of various scientific journals. Four of the

professors also acted as pre-examiners for doctoral theses in other universities

and one expert’s review of an application for a university post was given.

The working group of the Department for research development has been

working towards establishing research seminar practices at the Department.

During 2010, in total 18 different studies were presented in the research

seminars, including those of visiting scholars. Four research projects based on

external funding were carried out in 2010: CoBra, DECCMAC, ModSeC and

ProForm. Most of them were conducted in cooperation with other Finnish

Universities and companies. From among these projects CoBra, DECCMAC and

ModSeC were successfully concluded in 2010. For further information on current

research projects, please look at the following descriptions:


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Research Projects


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External activities and Societal and Economic impact

In addition to academic work, teaching and research, the staff of the Department

of Marketing was active in contributing to the Department’s influence on society

beyond the University in multiple ways, for example by teaching outside the

Department in the Open University and at Oulu University of Applied Sciences, as

well as in the Faculty’s domestic and international MBA-programmes. In addition

to giving lectures for students, the staff was active in giving speeches, lectures

and training to different kinds of organizations in the Oulu area and on the

national level, as well. Furthermore, members of the staff have given specialist

interviews in their own research areas, as well as written newspaper articles

regarding various topical themes.

The department also publishes a monthly letter for stakeholders to inform them

about the activities of the Department. All in all, the staff of the Department has

been actively involved in many types of confidential activities, organizational

memberships as well as providing specialist knowledge for external actors and

society as a whole.


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Appendices

Staff Publications

Internal Research Seminar Presentations External Activities Master’s Theses


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Staff 2010

Senior staff

Kimmo Alajoutsijärvi D.Sc. Jari Juga D.Sc. Jouni Juntunen D.Sc. Koivumäki Timo D.Sc. Dean, Professor Professor Assistant professor Professor

Hanna Komulainen D.Sc. Tujja Mainela D.Sc. Satu Nätti D.Sc. Pertti Paakkolanvaara M.Sc

Assistant professor Researcher Professor (Act.) Head of Department

Saara Pekkarinen D.Sc. Annu Ristola D.Sc. Saila Saraniemi D.Sc. Jaakko Sinisalo D.Sc.

Research professor Assistant professor Assistant Professor Assistant professor

Jaana Tähtinen D.Sc Pauliina Ulkuniemi D.Sc. Marita Wahlroos D.Sc.

Professor Professor (act.) Researcher


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Junior staff

Kai Härkönen M.Sc. Mari Juntunen M.Sc. Anita Juho M.Sc. Kerttu Kettunen M.Sc., MBA Doctoral student Doctoral student Doctoral student Doctoral student

Tuula Lehtimäki M.Sc. Minna Mäläskä M.Sc. Sakari Nikkilä M.Sc. Eeva-Liisa Oikarinen M.Sc Doctoral student Doctoral student Lecturer Research assistant

Doctoral student

Ilkka Ojansivu M.Sc. Teea Palo M.Sc. Elina Pernu M.Sc. Anita Virta M.Sc. Doctoral student Doctoral student Doctoral student Doctoral student


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Adjunct Professors

(Docents)

Wesley J. Johnston D.Sc. Veikko Seppänen D.Sc., D. Tech Professor of Industrial Professor Sales Management Georgia State University,

Atlanta, Georgia, USA

Research Assistants

Jenny Sandbacka

Johanna Jämsä

Minna Niemelä


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Publications 2010

Articles in Internationally Refereed Journals

Juga, J., Juntunen, J. and Grant, D.B. (2010) Service quality and its relation to

satisfaction and loyalty in logistics outsourcing relationships. Managing Service

Quality 20 (6), 496-510.

Juntunen J., Grant, D.B. and Juga J. (2010) Short-run vs long-run trade-offs in

outsourcing relationships: Impacts on loyalty and switching propensity. Strategic

Outsourcing: An International Journal 3 (3), 211-225.

Juntunen, J., Autere, V. and Juntunen, M. (2010) Degree of standardisation,

agility and supply chain performance. International Journal of Services and

Standards Vol. 6, No. 2., 112-122

Juntunen, J. and Juntunen, M. (2010) External economies and confidence: a way

to reduce logistics costs. International Journal of Logistics Research and

Applications 13 (5), 329-337.

Juntunen, J. (2010) Functional spin-offs in logistics service markets. International

Journal of Logistics Research and Applications 13 (2), 121-132.

Juntunen, M., Saraniemi, S., Halttu, M. and Tähtinen, J. (2010) Corporate brand

building in different stages of small business growth. - Journal of Brand

Management 18 (2), 115-133.

Saraniemi, S. (2010) Destination brand identity development and value system.

Tourism Review 65 (2), 52-60.

Härkönen, K., Ulkuniemi, P. and Tähtinen, J. (2010) Managing competitive

bidding in the Finnish healthcare sector. Management Research News Journal 33

(2), 145-160.

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Dissertations

Komulainen, H. Customer perceived value of emerging technology-intensive

business service s. 208. (Acta Universitatis Ouluensis, series G Oeconomica, No.

41). Oulu 2010.

Juntunen, J. Logistics outsourcing for economies in business networks s. 164.

(Acta Universitatis Ouluensis, series G Oeconomica, No. 43). Oulu 2010.

Wahlroos, M. Liikesuhteissa kehittyvät organisaation kyvykkyydet.

Tapaustutkimus teknologiakylästä s. 280. (Acta Universitatis Ouluensis, series G

Oeconomica, No. 45). Oulu 2010.

Ristola, A. Insights into consumers' emerging interest in mobile services s. 332.

(Acta Universitatis Ouluensis, series G Oeconomica, No. 47). Oulu 210.

Sinisalo, J. Mobile customer relationship management. A communication

perspective s. 200. (Acta Universitatis Ouluensis, series G Oeconomica, No. 49).

Oulu 2010.

Conference, Workshop and Working Paper Publications

Bernschütz, M. and Lehtimäki, T. Linking effects of IMC implementation with

financial performance. Proceedings from EMAC Regional Conference. Marketing

Theory Challenges in Emerging Societies, Budapest, Hungary. September 24-25,

2010.

Hurmelinna-Laukkanen, P., Juntunen, M., Saraniemi, S. and Elving W.J.L.Visual

Identity and IPRs in Corporate Brand Management. Conference on Corporate

Communication 2010 Proceedings, New York, USA.

Juga, J., Juntunen, J. and Juntunen, M. Impact of service quality, image and

relational aspects on satisfaction and loyalty in logistics outsourcing

relationships. Proceedings of the 17th International Annual EurOMA Conference

"Managing Operations in Service Economies," Porto, Portugal. June 6-9, 2010.

Juho, A., Mainela, T. and Pernu, E. Levels of processes, intertwining actions and

network change. Proceedings of the the 26th IMP-conference. Budapest,

Hungary. September 2-4, 2010.















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Juho, A. Network Perspective on Entrepreneur’s Learning: the Process of

International Business Opportunity Development. Proceedings of 36th EIBA

annual conference, Porto, Portugal. December 9-11, 2010.

Juho, A. Networks – a platform for international opportunity development

Comparative case study of SMEs early internationalization. Proceedings of the

13th McGill International Entrepreneurship Conference. Montreal, Canada.

September 17-20, 2010.

Juntunen, J. Early industrial marketing and purchasing (imp) concepts from the

quantitative research’s perspective. Proceedings of the 4th Biennial Conference

of the Academy of World Business, Marketing and Management Development,

Oulu, Finland. July 12-15, 2010.

Juntunen, J., Autere, V. and Juntunen, M. Negotiation power, service level and

costs: Learning from the military forces. The Proceedings of the 22nd NOFOMA

conference, Kolding, Denmark, June 10-11, 2010.

Juntunen, J., Juga, J., Juntunen, M. and Autere, V. Corporate Brand Image,

Service Dimensions, Environmental Responsibility and Halo Effect. Proceedings

of the Logistics Research Network Annual Conference (LRN), Harrogate, UK.

September 8-10, 2010.

Juntunen, J. and Juntunen, M. A study of the effect of external economies and

confidence on cost reductions of the logistics service purchasers. Proceedings of

the 4th Biennial Conference of the Academy of World Business, Marketing and

Management Development, Oulu, Finland. July 12-15, 2010.

Kauppinen, A. and Juho, A. Activity theory approach on entrepreneurial

opportunity development. Proceedings of the McGill International

Enrepreneurship Conference, Montreal, Canada. September 17-20, 2010.

Kuure, L., Halkola, E., Iivari, N., Kinnula, M., Molin-Juustila, T., Karjalainen, M.,

Sulkala, H., Luoma, P., Alanko, A., Ulkuniemi, P. and Tähtinen, J. Multidisciplinary

Perspectives into the Study of Everyday Life in Technology Rich Neo

Communities. NAES-FINSSE 2010, International conference on English in the

North, Oulu, Finland. June 9–13, 2010

Lehtinen, U., Pekkarinen, S. and Juga, J. Networking for flexiblity - a case study

on logistics service providers. Proceedings of the 22nd Annual NOFOMA

Conference, Kolding, Denmark. June 10-11, 2010



































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Mason, R., Pekkarinen, S., Eyers, D. and Juga, J. Can modularity enhance

horizontal coordination of logistics service providers within modular production

network? Proceedings of the 15th Annual Logistics Research Network

Conference, Leeds, UK.

Mäläskä, M. Saraniemi, S. and Tähtinen, J. Co-creation of Branding by Network

Actors. EBRF2010 Research Forum to Understand Business in Knowledge Society,

Nokia, Finland. September 15-17, 2010.

Ojansivu, I. Co-creation of project related services – from project sales to

relationship revenues. Proceedings of Service Engineering and Management

Summer School 2009, Helsinki, Finland.

Ojansivu, I. Management of post-project service relationships. 12th Global

Business and Technology Association conference, Kruger National Park, Vicinity,

South Africa. July 5-9, 2010.

Palo, T. Networked business model development in an emerging business field.

Proceedings of the 26th IMP Conference. Budapest, Hungary. September 2-4,

2010.

Pernu, E. Internal organizing in project business in relation to customer

relationships. Proceedings of the the 26th IMP-conference.

Rollins, M. and Pekkarinen, S. The roles of customer knowledge management

and modularity in logistic service innovation: A qualitative study. EBRF 2010

Research Forum to Understand Business in Knowledge Society, Nokia, Finland.

September 15-17, 2010

Saraniemi, S., Juntunen, M., Niemelä, T. and Tähtinen, J. Internal elements

influencing the corporate brand equity of small firms. Proceedings of 6th

Thought Leaders in Brand Management Conference, Lugano, Switzerland. April

18 - 20, 2010.

Saraniemi S. and Konu, H. Co-creation practices of tourism product development

in Finnish tourism destinations – perceptions of businesses and developers.

Proceedings of 2nd International Colloquium on Place Marketing and Nation

Branding. London, UK.































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Tähtinen, J. Emotions in Troubled Business Relationships – A Finnish Perspective,

Proceedings of the 2010 Cultural Perspectives in Marketing AMS Conference,

Lille, France. July 21-24, 2010.

Tähtinen, J. and Blois, K. The Involvement and Influence of Emotions in Business

Relationships,. Electronic proceedings of the 26th IMP Conference. Budapest,

Hungary. September 2-4, 2010.

Other Publications

Ahokangas, P., Juho, A. and Haapanen, L. (2010) Toward the theory of temporary

competitive advantage in internationalization. Enhancing Competences for

Competitive Advantage. Sanchez, Ron and Heene, Aime. - Advances in applied

business strategy 12. UK, Emerald Group Publishing Ltd. 121-144.

Alajoutsijärvi, K. Eurooppalaiset kauppakorkeakoulut tienhaarassa. Turun

Sanomat, September 29, 2010.

Alajoutsijärvi, K. Eurooppalaiset kauppakorkeakoulut tienhaarassa. Kaleva

August 2, 2010.

Alajoutsijärvi, K. Kauppakorkeakoulujen yleiseurooppalainen tie. Kaleva August

21, 2010.

Alajoutsijärvi, K.Kauppakorkeakoulujen yleiseurooppalainen tie. Turun Sanomat

September 29, 2010.

Alajoutsijärvi, K. Kauppakorkeakoulut ja Musta Joutsen. Kaleva February 6, 2010.

Alajoutsijärvi, K.Vaaralliset teoriat luovat huonoja käytäntöjä. Kaleva December

2, 2010.

Palo, T. (2010) Knowledge of the future - Subjective interpretations and true

beliefs?. - Futura 4/2010, 88-95.

Sandbacka, J. toim. Saraniemi, S. and Tähtinen, J. (2010) Brändätään pikkaisen

pk-yrityksen brändikirja. - Working papers. Faculty of Economics and Business

Administration. University of Oulu. Oulu University Press, Oulun yliopisto.




























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Simula, H., Lehtimäki, T., Salo, J. and Malinen, P. (2010) Uuden B2B-tuotteen

menestyksekäs kaupallistaminen. Teknologiateollisuuden julkaisu 5/2009.

Helsinki, Teknologiainfo Teknova Oy.

Tähtinen, J. (2010) Brändätään pikkaisen (Let's Brand a Little). Aktuumi 20(1), 10-

11. Oulun yliopiston sidosryhmälehti.





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Internal Research Seminar Presentations 2010

February Jari Juga presented an article “Service Quality in Logistics

Outsourcing.”

Jouni Juntunen presented an article “Logistics outsourcing for

economies in business networks.” Commentators were Pauliina

Ulkuniemi and Jaakko Sinisalo

Tuija Mainela presented an article “International Business

Opportunity: The core of IE research.” Commentators were Jaana

Tähtinen and Lauri Haapanen (Department of International

Business).

March Tuula Lehtimäki presented her research proposal “Challenges of bringing new industrial products to markets: Cases of a technology provider and an equipment supplier.” Commentators were Pauliina Ulkuniemi and Teea Palo

April Anita Juho presented her research proposal “Network perspective

on entrepreneur’s expansive learning process in international

business opportunity development. Commentators were Vesa

Puhakka (Department of Management) and Pertti Paakkolanvaara.

May Teea Palo prsented her research proposal ”Networked business model development.” Commentators were Pauliina Ulkuniemi and Elina Pernu.

June Eeva-Liisa Oikarinen presented her research proposal “Humor in the different business contexts:The role of humor in managment education and recruitment advertising.” Commentators were Kimmo Alajoutsijärvi and Tuija Mainela.

Professor Louise Young and Ian Wilkinson visited at the Department of Marketing and were commenting the research proposals of Ilkka Ojansivu and Teea Palo as well as an article for Jouni Juntunen. Young and Wilkinsn presented also their own research.

Ian Wilkinson presented an article “Developing and maintaining better performing groups, teams and networks: Individual vs group focused selection, assessment and reward systems”


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Louise Young presented an article “Collaborative structures in research networks”

Pauliina Ulkuniemi presented and article “Purchasing as Market-Shaping: the case of component-based software engineering” Virpi Havila, Uppsala University was commenting.

Jaakko Sinisalo presented the manuscript f his doctoral thesis ”

Mobile customer relationship management. A communication

perspective”

Mari Juntunen presented her manuscript “Corporate branding - a continuous process of corporate brand equity changing. Case studies from small B2B software companies” Jaana Tähtinen and Eeva-Liisa Oikarinen were commentators.

October Saila Saraniemi presented an article “Cocreation of corporate branding by network actors.” Saara Pekkarinen was commenting.

November Jouni Juntunen presented an article “Discovering military forces outsourcing strategies through acquisition procedures.” Commentators were Pauliina Ulkuniemi and Kerttu Kettunen

Eeva-Liisa Oikarinen presented her research proposal. Saila Saraniemi and Mari Juntunen were commenting.

Ilkka Ojansivu presented his research proposal. Tuula Lehtimäki was commenting.

December Elina Pernu presented her research proposal. Commentators were Jaana Tähtinen and Jaakko Sinisalo.


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External activities

Expert statements on applications for university positions

Seppänen, V. Expert statement on applications for university positions,

Lappeenranta University of Technology

Pre-examination for doctoral theses

Alajoutsijärvi, K. Tampere University of Technology

Juga J. Aalto University School of Economics

Seppänen, V. Tampereen University, Institute of Software Systems

Tähtinen, J. Uppsala University, Department of Business Studies

Assignments in scientific publishing

Juntunen, J. Reviewer: International Journal of Logistics: Research and Applications

Juntunen, J. Reviewer: Journal of Business and Industrial Marketing

Juntunen, J. Reviewer: International Journal of Manufacturing Research

Juntunen, M. Reviewer: Journal of Brand Management

Komulainen, H. Reviewer: Journal of Business and Industrial Marketing

Palo, T. Reviewer: International Journal of Electronic Business

Pekkarinen, S. Reviewer: International Journal of Logistics Managment

Pekkarinen, S. Reviewer: Journal of Service Management

Pekkarinen, S. Reviewer: Special Issue of Journal of Business and Industrial Marketing

Pekkarinen, S. Editor: Journal of Business and Industrial Marketing








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Tähtinen, J. Reviewer: Journal of Purchasing & Supply Management

Tähtinen, J. Reviewer Industrial Marketing Management

Tähtinen, J. Member of the Editorial Board: Qualitative Market Research - An International Journal

Tähtinen, J. Reviewer International Journal of Internet Marketing and Advertising

Tähtinen, J. Member of the Editorial Board: Journal of Service Management.

Tähtinen, J. Member of Editorial board: Journal of Business & Industrial Marketing

Tähtinen, J. Reviewer: Journal of Business Research

Tähtinen, J. Reviewer: Journal of Interactive Marketing

Ulkuniemi, P. Reviewer: Industrial Marketing Management and Journal of Business & Industrial Marketing

Ulkuniemi, P. Reviewer: Industrial Marketing Management

Ulkuniemi, P. Reviewer: Journal of Business & Industrial Marketing

Ulkuniemi, P. Editor: Journal of Business & Industrial Marketing

Assignments in scientific conferences

Juho, A. Session Chair 36th EIBA annual conference, Porto, Portugal

Juho, A. Reviewer 36th EIBA conference, Porto, Portugal

Nätti, S. Reviewer. 2010 AMS Cultural Perspectives in Marketing Conference,

Lille, France

Palo, T. Reviewer. Anzmac 2010, Christchurch, New Zeeland.

Palo, T. Reviewer. The 26th IMP Conference, Budapest, Hungary

Pekkarinen, S. Reviewer: EBRF 2010, Nokia, Finland

Pekkarinen, S. Organizer: EBRF 2010, Nokia, Finland

Pekkarinen, S. Session Chair: EBRF 2010, Nokia, Finland

Saraniemi, S. Reviewer: Thought Leaders of Brand Management conference, Lugano, Switzerland




















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Tähtinen, J. Reviewer: The 2010 Cultural Perspectives in Marketing Academy of Marketing Science Conference, Lille, France

Tähtinen, J. Session Chair: The 2010 Cultural Perspectives in Marketing Academy of Marketing Science Conference, Lille, France

Tähtinen, J. Reviewer: 26th annual International Marketing and Purchasing Conference, Budapest, Hungary

Tähtinen, J.Reviewer: European Marketing Association’s Conference 2010, London, UK.

Tähtinen, J. Organizer: 6th Nordic Workshop on Relationship Dynamics, Uppsala, Sweden

Ulkuniemi, P. Reviewer: EBRF 2010, Nokia, Finland

Ulkuniemi, P. Session Chair: EBRF - Research Forum to Understand Business in

Knowledge Society, Nokia, Finland

Research visits

Alajoutsijärvi, K. Universidad del Salvador Buenos Aires. Universidad Del Salvador Buenos Aires, Buenos Aires, Argentina

Alajoutsijärvi, K. University of Tubingen, Tubingen, Germany

Härkönen, K. Georgia State University, Robinson college of business, Atlanta, USA

Juho, A. Uppsala University, Sweden

Ojansivu, I. Griffith University, Gold Coast, Southport, Australia

Foreign visitors

Eyers Daniel, Cardiff Business School, UK

Grant David B., University of Hull, UK

Havila Virpi, Uppsala University, Sweden

Hsuan Juliana, Copenhagen Business School, Denmark

Mason Robert, University of Nottingham, UK




















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Wilkinson Ian, Australian School of Business, Australia

Wim Elving, University of Amsterdam, Netherlands

Young Louise, University of Western Sydney, New Zealand

External Teaching and Impact on Society

Alajoutsijärvi, K. Head of the Finmark Graduate School

Nikkilä S., RASTOR, Management

Nikkilä S., kv-liiketoiminnan operatiiviset haasteet, Tukholman suomalainen kauppakamari

Nikkilä S., Sijoitustoiminta yrityksen näkökulmasta, Jyväskylä

Nikkilä S., lecturer: Projektit yrityksen näkökulmasta, TeKes

Nätti S. Lecturer, Oulu University of Applied Sciences

Nätti, S. Lecturer, University of Oulu, eMBA

Nätti, S. Lecturer, POHTO

Nätti, S. Lecturer, Open University, University of Oulu

Nätti, S. Member of Tekes/Oulu University of Applied Sciences

Ojansivu, I. Presentation, Oulun Energia

Pekkarinen, S. Lecturer, University Hull Logistics Institute, UK

Pekkarinen, S. Lecturer, Cardiff University Business School, UK

Pekkarinen, S. Lecturer, Lancaster University Management School, UK

Pekkarinen, S. Lecturer, Water Resources and Environmental Engineering

Laboratory, Univeristy of Oulu

Pekkarinen Evaluator of FP7-ICT-2009-6- “ICT for Transport”, European

Commission

Pekkarinen, S. Lecturer, Thule Institute, University of Oulu






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Ristola, A. Lecturer, Open University, University of Oulu

Ristola, A. Coordinator of the Finnmark Graduate School

Saraniemi, S. Lecturer, POHTO

Saraniemi, S. Lecturer, Technopolis Oyj

Saraniemi, S. Specialist Interview, Oili - Neste Oil personnel magazine

Saraniemi, S. Specialist Interview, Uutispuuro - Maaseudun tiedotushanke-

program

Seppänen, V. Lecturer, Al Ain, United Arab Emirates

Seppänen, V. Lecturer, Learning and Research Services, University of Oulu

Seppänen, V. Lecturer, Oulu Chamber of Commerce

Seppänen, V. Lecturer, Vercco-project, City of Oulu

Seppänen, V. Member of ICT Raahe

Seppänen. Specialist Interview, Maigbe.

Tähtinen, J. Member of Oulu Chamber of Commerce

Ulkuniemi, P. Lecturer, Al Ain, United Arab Emirates

Virta, A. Presentation, Office of the Prosecutor General







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Master’s theses 2010

Halonen, Tuomas: ’’Ensin tulee villa ja sitten pelti’’ Projektimarkkinoinnin prosessi teollisuuseristämisessä.

Syrjänen, Petteri: Kaupunkibrändin kehittäminen: Oulun kaupungin liiketoimintaympäristön markkinointi.

Hinno, Marika: Pienyritysasiakassuhteet pankkitoimialalla - asiakassuhteen laadun näkökulma. Tapaus Sampo Pankki Oyj.

Huovinen, Henri: Sähköpostin rooli digitaalisena markkinointiviestintäkanavana suomalaisissa yrityksissä.

Kimpimäki, Aki: Mainoksen sisältö ja mobiilimainonnan hyväksyntä.

Rytilahti, Ari-Matti: Urheilusponsoroinnin hyödyntäminen ja riskien hallinta.

Salo, Satu: Kanta-asiakaspartnerisuhteen vaiheet ja erityispiirteet suomalaisessa vähittäiskaupan kontekstissa. Tapaus S-ryhmä.

Anias, Mirkka: Vastuuviestintä osana eettistä markkinointia. Case Alko Oy.

Kerkelä, Arja: Yliopiston imagon rakennus Suomessa.

Kettunen, Kerttu: Development of the Finnish Business School Institution.

Tiainen, Eeva-Leena: Suomen maabrändi-identiteetti online-ympäristössä.

Peteri, Pasi: Idea, jonka aika on koittanut. Retoriikka hybridiauton mainosesitteessä. (Yhteistyö Lapin yo:n kanssa).

Eskuri, Minna-Liisa: Asiakkuusstrategian muutosprosessi ja siihen liittyvä organisaatiomuutos pankkitoimialalla.

Heinonen, Silja: Laatu-mielikuvan muodostuminen lastenvaatekontekstissa.

Huotari, Erik: Lääkeyrityksen myyntifunktion adaptoituminen Suomen lääkealan verkostomuutoksiin.

Kaimio, Juha: Sisäiset kanavakonfliktit vähittäiskaupan sektorilla.

Meriläinen, Kaisa: Organisaatioiden ympäristöjohtaminen. Yritysten ja julkisyhteisöjen arviointityökalu.

Oivo, Mirjami: Determinants of Shopping Experience Success in a Fashion Retail Environment.


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Ritamäki, Marjo: Ympäristöystävällisyys osana yrityksen brändistrategiaa luksussisustamistoimialalla.

Vahtola, Markus: Consumer Acceptance of Interactive Public Displays.

Lillberg, Pia: Omakuvapostimerkin yritysasiakkaiden tyytyväisyys tuotteeseen ja tilausjärjestelmään. (Yhteistyö Lapin yo:n kanssa).

Paljakka, Elisa: Lupa nauraa? Huumorin hyväksyttävyyden rajat televisiomainonnassa. Analyysi internetin verkkokeskusteluista. (Yhteistyö Lapin yo:n kanssa).

Tompuri, Tanu: Semioottinen analyysi uhkapelimainonnasta. (Yhteistyö Lapin yo:n kanssa).

Antila, Suvi: Critical success factors for gaining competitive advantage with value-added services in logistics sector.

Eskelinen, Matti: Sosiaalinen media osana pk-yrityksen integroitua markkinointiviestintää.

Hemmoranta, Nina (toinen tekijä: Pekkala, Viivi): Dynaamisten ja markkinoinnin dynaamisten kyvykkyyksien hyödyntäminen kilpailuedun rakentamisessa ja ylläpitämisessä hotelliliiketoiminnassa.

Pekkala, Viivi (toinen tekijä: Hemmoranta, Nina): Dynaamisten ja markkinoinnin dynaamisten kyvykkyyksien hyödyntäminen kilpailuedun rakentamisessa ja ylläpitämisessä hotelliliiketoiminnassa.

Hiltunen, Antti: Suomalaiset hautaustoimistoyritykset strategisina toimijoina.

Immonen, Tuomas (toinen tekijä: Moilanen, Antti): Verkkokaupan kriittiset menestystekijät. Tapaus Oulun verkkokauppakeskittymä.

Moilanen, Antti (toinen tekijä: Immonen, Tuomas): Verkkokaupan kriittiset menestystekijät. Tapaus Oulun verkkokauppakeskittymä.

Jantunen, Laura: Monikansallisesta myyntiorganisaatiosta globaaliin myyntiorganisaatiomalliin. Prosessitutkimus Outokumpu Stainless Oy:sta.

Karhu, Hannele: Yhteistyöllä omaisten parhaaksi. Seurakuntien näkökulma hautaustoimiston rooliin.

Karvonen, Niklas: Asiakastarpeen kartoitus osana uuden teknologiapohjaisen palvelun kehitysprosessia.

Mattila, Hanna: Liikelaitoksen uudelleenbrändäys.


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Mäläskä, Minna: Network approach to corporate branding in SMEs.

Ojanperä, Eija: Asiakasrajapinnan hallinta asiantuntijaorganisaatiossa.

Tapio, Jarkko: Asiakkaan kokema arvo infranet-toimialalla. Tapaustutkimus Eltel Networks Oy:n asiakkaista.

Tiuraniemi, Hanna: Mielikuvista Brändi-imagoksi – tapauksena asiantuntijaorganisaatio.

Uusipaikka, Salla: Yhteinen arvontuotanto tutkimusverkossa. Yritysnäkökulma.

Vähäsöyrinki, Tarja: Early supplier involvement timing in new product development process.

Hirsimäki, Riikka: Using references in corporate brand building in business markets - the view of small to medium size firms.

Jämsä, Johanna: Role of integrated marketing communications in managing customer relationships in industrial projects.

Keränen, Ulla: Aikakauslehtimainonnan tehokeinot miesten kosmetiik-kamainoksissa.

Niemelä, Minna: Social media as an integrated marketing communications channel in business-to-business marketing.

Ranta, Elina: Yritysbrändin rakentuminen terveydenhuollon palveluntuottajan lähiverkossa.

Leppiaho, Jonna: Idols kulttuurisen tilan valtaajana. Diskurssianalyysi henkilöbrandien rakentumisesta iltapäivälehtien sisällöissä. (Yhteistyö Lapin yo:n kanssa).

Lankinen, Mikko: Artist Marketing in Social Media.

Laukkanen, Essi: Sisäisen markkinoinnin vaikutus henkilöstön asiakassuuntautuneisuuteen muutostilanteissa pankkitoimialalla.

Pitkänen, Jarmo: Yrityksen liiketoiminnan kehittäminen asiantuntijapalvelun avulla. Tapaus TEGG-ennakkohuolto.

Vähänikkilä, Outi: Asiantuntijapalvelujen suunnittelu. Tapauksena: Naturpolis Kuusamo koulutus- ja kehittämispalvelut.

Koivukoski, Mervi: Työnohjauspalvelun asiakkaan kokema arvo.


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Pöyskö, Laura (toinen tekijä: Pöyskö, Maija; LY): Merkkiuskollisuus ympäristömerkkiin. Case: Polarn O. Pyret.

Pöyskö, Maija (toinen tekijä: Pöyskö, Laura; OY): Merkkiuskollisuus ympäristömerkkiin. Case: Polarn O. Pyret. (Yhteistyö Lapin yo:n kanssa).

Kiviniemi, Erpo: Avainasiakaspäällikön toiminnan vaikutus avainasiakkuuksien hallinnan kehittämiseen - Tapaus: Suomen Terveystalo.

Lehikoinen, Kaisa: Paikallisen tapahtuman kehittäminen strategisen suunnittelun avulla.

Mikkonen, Iiris: Asiakaslähtöisyys yhteisbrändäyskumppanin valintaprosessissa.

Savolainen, Anna-Kaisa: Kuluttajalähtöinen innovaatioprosessi. Tapaus Oy Hartwall Ab.

Kurttio, Meerit. Asiakkaan arvokokemus vakuutus- ja finanssialalla. (Yhteistyö Lapin yo:n kanssa).

Siikaluoma, Juho: Facebookin käyttäjät arvontuotantoprosesseihin osallistujina. (Yhteistyö Lapin yo:n kanssa).

Karjalainen, Riina: Suomalaisten päivittäistavarakauppayritysten yhteiskuntavastuuviestintä.

Vepsäläinen, Janne: Asiakastyytyväisyyden tekijät terveydenhuollon ohjelmistoliiketoiminnassa.

Viinamäki, Marjo: The Role of Channel Functions in an International Distribution Channel.


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Department of Marketing PL 4600, 90014 University of Oulu

www.taloustieteet.oulu.fi/yksikot/markkinointi/index.html

department of marketing - university of oulu · 2013-12-13 · marketing and logistics join forces...

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