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Newsletter

11 June 2014

www.denimclubindia.org

Second edition of Bangladesh Denim Expo in November

Denim Industry Who’s Who

Mr. Prasad Pabrekar, Spykar Lifestyles Pvt. Ltd., India

Mr. R. C. Panwar, Century Textiles & Industries Ltd., India

RED Collection for Style Conscious

Men launched by Wrangler

World’s only Jeans with 'Yuzen' dyed patterns by Kyoto

PCCA denim mill in Littlefield sold to American textile holdings

Pg No. 3

Jeanologia to show EIM software at Bangladesh Water PaCt

Roy P. Disney Acquires Stake in Revolaze

8.6% rise in Denim imports to Europe

Milan to host Denim Boulevard from 21-23 June

G-Star with Pharrell collaboration to be launched at Pitti

Levi’s® Fall/Winter 2014 Lookbook - Men’s Collection

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Apparel - Collection

June 2014 03

Source: Mediapost.com

DENIM CLUB INDIA

RED Collection for Style Conscious Men launched by Wrangler

The iconic American denim brand Wrangler® has introduced Red, a new line of denim just for Gen Y guys, hoping to cash in on Millennial style, frugal chic, and the upsurge in men’s clothing

Red is geared for style, as well as its low price. “We sell a lot of jeans in mass channels to men who are 35-plus, and men who are 25-plus,” said Craig Errington, Vice President, Wrangler marketing. “But we see a real niche for Millennial men. We know that one out of five is already buying jeans in mass channels. He’s very brand-conscious, and our brand does resonate with him. We just haven’t had a relevant product before, and now we do.”

Craig Errington, vice president, Wrangler marketing said "When developing Wrangler Jeans Co. RED, we looked to this particular consumer group to determine their wants and needs and responded directly with this clothing line. Millennial males are looking for fashion-friendly styles at an affordable price from a brand name they know and trust. We saw an opportunity to fill a void in the marketplace and we jumped on it."

Making the product appealing “is all about the details,” Errington adds including modern fits and color washes in deeper, darker indigos.” And the $20 price tag is key. “Some feel this group desires luxury and will pay to achieve the designer label that goes along with it. However, in talking to the consumers, we’ve found there’s an opportunity to introduce a new label for the fashion-conscious young Millennial male who wants to look good. But these are men who are not willing, or maybe even able, to pay $70 for a pair of jeans and $50 for a shirt.”

Details are woven throughout the collection -- from premium hardware accents to touches of the signature red color in the zipper fly and pockets. Denim jeans are available in four fits -- Vintage Skinny, Vintage Slim, Vintage Straight and Vintage Boot -- in a variety of premium washes. For further style options, Vintage Slim and Vintage Straight fits are also offered in a stretch twill fabric in multiple colors.

Rounding out the collection are western-inspired shirts, available in chambray, classic twills and plaid s. These long-sleeve, slimmer fitting shirts

feature snap closures and the brand's signature detailing -- a red woven label and hints of red stitching throughout. Instead of a TV campaign, the marketing mainstay for its flagship brand, the line will be marketed with a campaign that’s 100% digital. “We need to communicate with them where they are, and that's online and on social media,” he says. In

addition to using Facebook, Instagram and Twitter, “we’ll also be using tools to leverage word-of-mouth, and allowing key influencers to spread the word themselves.”

Errington says that to continue its growth, “the Wrangler brand needs to keep winning and building loyalty with our core 40- to-60-year-old consumers; gain more share with 30- to-50-year-olds, and begin building greater relevance and engagement with 18- to-35-year-olds.” Adding younger customers is essential “to keep the brand as strong and relevant for the next 67 years as it has been for its first 67.”

The clothing will be available this summer at Walmart, Walmart.com, and Wrangler.com.

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Corporate - Investment

June 2014 04DENIM CLUB INDIA

Source:Globenewswire.com

Roy P. Disney Acquires Stake in RevolazeRevoLaze, LLC has announced that Roy P. Disney has made an investment in the

laser technology firm and has joined the board effective immediately. According to RevoLaze CEO Darryl Costin, PhD. Mr. Disney's investment in RevoLaze was made through an investment vehicle affiliated with Shamrock Holdings, Inc., the Roy E. Disney family's investment company.

Mr. Disney joins Mr. Bernard Theisen from Lear Corporation, Darryl J. Costin, Sr., Darryl J. Costin, Jr. and Kimberly L. Ripley on the RevoLaze board. Lear Corporation acquired an interest in RevoLaze on June 27, 2013.

RevoLaze globally commercializes high-speed, high-power laser scribing technology unmatched in the world. The company's eco-friendly processes offer 2500 watts of power with unparalleled laser scan speeds exceeding 50 meters per second. With over 20 years of experience and knowledge in the industry, its licensees can expect major benefits of cost reduction, throughput enhancement and design flexibility. "

Costin expresses “The demand for laser abrasion and patterned denim continues to skyrocket. Our custom delivery systems are built for any application. Also, we are excited to introduce our new Linear Processing machine designed exclusively for textile roll goods. It's the fastest moving laser on the planet, and we feel the future of laser technology."

Its not just the manufacturing speed that attracted Roy Disney's attention. Shamrock

President Greg Martin says "We appreciate working with companies that have a special concern for our environment. There is a significant health risk associated with the sandblasting of denim to create the worn look. Likewise, the denim enzyme washing process produces environmental hazards. RevoLaze's technology virtually eliminates both of these maladies."

The laser technology developed and patented by the company was also a key factor. "Textiles are manufactured all over the globe today. A company needs absolute assurance that the laser technology they are using to create their garments is properly licensed. With 29 patents worldwide, RevoLaze provides that comfort," says Disney.

Disney is excited to see all the applications Linear Processing can bring to the textile industry. "From replacing the enzyme process to replicating expensive loom processes, and providing patterned denim to the marketplace, RevoLaze technology is literally just scratching the surface," says Disney. "We believe the benefits of RevoLaze technology is compelling, both financially and environmentally, and that companies will be eager to adapt this technology sooner rather than later."

That's precisely how Bernard Theisen, Vice President of Lear Corporations' Global Trim Group, felt when he saw RevoLaze's technology in action. "The design possibilities and speed at which production occurs are phenomenal. We are thrilled about our partnership with RevoLaze and the customization opportunities it affords," says Theisen.

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Industry - Event

June 2014 05DENIM CLUB INDIA

Second edition of Bangladesh Denim Expo in NovemberThe second edition of the two-day “Bangladesh Denim Expo” is scheduled to be held in Dhaka on November 11-12, this year to promote Bangladesh brands to the global market and share knowledge with the international producers to get acquainted with the latest technologies.

Mostafiz Uddin, managing director of Denim Expert Ltd, a factory at Karnaphuli Export Processing Zone in Chittagong and the chief initiator of the exhibition, said Bangladesh is the second largest denim exporter to the European countries and the third to the US.

“But unfortunately no such exhibition had taken place in Bangladesh earlier. We organised the first denim show in March,” Mostafiz said, adding that 11 foreign companies participated in the first expo.

Mostafiz added that their aim is to make Bangladesh the largest denim exporter globally. It is expecting that the second edition will have more participants from Italy, Turkey, India, Pakistan and Sri Lanka in the second edition which that will have 30 stalls for domestic and international exhibitors.

The event like the first edition will be an an ‘Invite Only’ event and is likely to witness as visitors a large number of apparel entrepreneurs, businessmen, fashion professionals and stakeholders of the industry from Europe, US, UK and several Asian countries.

Globally renowned designers will also participate in the exhibition, and few seminars on the latest denim technologies will also be held on the sidelines.

Claiming that the initiative was a non profitable on Mostafiz added “Our primary purpose is to

create a platform for Denim Stakeholders with which all will be benefitted We expect Denim goods from Bangladesh will yield greater brand value in the global market from this initiative”.

“We are going through a difficult time. Such an exhibition will have a positive impact on the garment industry,” he further said.

Mohammad Kamal Uddin, managing director of Raymotex Corporation, said: “We have the capacity and markets for denim products, but we need raw materials.”

The organisers of the show also revealed that five new denim factories are going to start operation in Bangladesh in the next one year to meet the growing demand for the widely consumed fabrics locally and internationally.

“Of the five factories, two will start operation very soon as the installation of machinery has already been completed,” said MS Hasan, a director of Partex Denim, one of the organisers of Bangladesh Denim Show.

“When we are performing below our capacity due to domestic problems, some neighbouring countries are bagging higher orders. We need to go for high-end denim products to grab more market share,” expressed Shoel Rana, a director of Nassa Group.

Source : Compiled from various sources

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Corporate - Acquisition

DENIM CLUB INDIAJune 2014 06

PCCA denim mill in Littlefield sold to American textile holdings

Monomoy Capital Partners, a New Yo r k p r i v a t e e q u i t y f u n d

focused on value investing and business improvement, and Kingsmoor LLC, an investment company with extensive operational and apparel experience, have teamed up to acquire the denim manufacturing operations of Plains Cotton Cooperative Association (PCCA) through American Textile Holdings, LLC. (“AmTex”), a newly-created acquisition vehicle.

AmTex is a leading designer and manufacturer of both denim fabric and denim apparel products. The company converts raw cotton into denim fabric at the ACG textile mill located in Littlefield, Texas and converts denim fabric into finished jeans at the Denimatrix cut, sew and laundry operation located in Guatemala City, Guatemala. AmTex employs over 2,400 associates at its two facilities and runs one the largest denim manufacturing operations in the Western Hemisphere.

Robert Fowler, a partner at Kingsmoor and the new Chief Executive Officer of AmTex said “We are excited to create AmTex and purchase these impressive denim assets in Texas and Guatemala”. He further added “Denimatrix and ACG offer their customers unsurpassed quality,

value and proximity in a denim manufacturing sector that is currently migrating from Asia to the Americas. With our partners at Monomoy, we will expand the company’s capabilities and work with our customers to bring fashion-forward products to market through the most efficient supply chain in the industry.”

Today’s transaction with PCCA will allow AmTex to operate as a standalone business focused exclusively on innovative development, fabrication and sales in the denim sector. Eric Ceresnie of Monomoy Capital Partners said “We thank our friends at PCCA for the extraordinary amount of effort they have put into completing this complex transaction. We look forward to working with the PCCA team over the next few months as we transition AmTex to an independent, entrepreneurial enterprise.”

Monomoy made its investment in AmTex through its second fund vehicle, Monomoy Capital Partners II, L.P. Kevin Morris from Kirkland & Ellis, LLP and Rodolfo Alegría from Carrillo & Asocidos provided legal counsel for the transaction. The Pine Hill Group and KPMG performed financial, accounting and tax diligence for Monomoy and Kingsmoor. Kingsmoor and its network of apparel experts provided industry insight through the acquisition process.

World’s only Jeans with 'Yuzen' dyed patterns by KyotoJeans have taken on a traditional look in Kyoto, the ancient capital. as customers are being allowed to choose patterns that are applied to their purchases through "yuzen" dyeing, an art that has been handed down over the centuries.

Homei, a company that produces and markets the Kyoto Denim brand of jeans, allows customers who bought its products at its store in Shimogyo Ward to select additional designs dyed with the Kyoto-born "kyo-yuzen" technique, which creates resplendent patterns.

Customers can select from 11 patterns, such as cherry blossoms and plovers, and from 10 colors. The prices range between 15,000 yen and 30,000 yen ($146 and $292), depending on the customer’s request. 30 orders have already

been received by since it started the service last month.

Kazutomo Miyamoto, Homei publ ic re lat ions off ic ia l , expressed astonishment at the service's popularity, despite its high cost. “It is very inspiring for us because we receive requests directly from our customers,” Miyamoto said.

Homei, originally a kimono dyeing company, used to respond to detailed demands from kimono buyers. The new service was introduced to accommodate similarly detailed orders from its jeans customers

Source: Businesswire.com

Source: Asahi.com

Industry - Innovation

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DENIM CLUB INDIAJune 2014 07

Jeanologia to show EIM software at Bangladesh Water PaCt

Jeanologia, the Spanish company specializing in the development of sustainable technologies for garment finishing will be presenting its EIM (Environmental Impact Measuring) software, in Bangladesh during the The Bangladesh Water PaCt. EIM is the first software in the world to be able to measure the environmental impact of the textile industry and allow the industry laundries and garment finishing processes to carry out a more sustainable activity.

Begoña García, responsible for sustainable processes at Jeanologia, will be presenting this tool in the conference "Alternatives to conventional denim finishing practices" where she be will explaining how using EIM, the technology developed by the company for sustainable garment finishing, it is possible to save huge amounts of water, chemicals and energy in addition to respect the health of employees.

The software powered by Jeanologia is a great contribution to the denim industry because it allows industry professionals to assess the environmental impact of its activity by calculating the consumption of water, energy, chemical use and the impact on the health of workers.

As highlighted by Jeanologia President, Enrique Silla, the EIM software enables professional laundry and textile brands to optimize both their washing processes and production costs. "EIM helps brands to work with its production centers, regardless of the country of production, following all the same parameters for creating their collections in a way that respects the environment," remarked Enrique Silla.

He further added that it is essential that the denim industry become aware of the importance of protecting the environment through technological advances that allow the creation of vintage collections respecting the environment and health of workers. "The future of the textile industry through integration and sustainable design techniques developing good products that respect the environment," stated the president of Jeanologia.

Currently brands such as Jack & Jones, H & M or G-Star use the EIM software in its production centers around the world.

The goal of "the Bangladesh Water PaCt" is to show the commitment of both brands of jeans as well as retailers and the government itself to work in the same direction in order to reduce water consumption and improve working conditions for the denim production. Anotheraim is to show solutions and products that have proven successful from the perspective of sustainability and viability and that are available in Bangladesh market.

Jeanologia opened a training center specialized in laser technology and ozone in Bangladesh, in 2013, to improve the conditions of workers, demonstrating its social commitment to the more than 3 million people who are dedicated to making Jeans in this country.

In its commitment to ethical and responsible industry, this initiative has introduced in Bangladesh friendly technologies for operators health and environment.

Source : Fibre2fashion.com

Industry - Statistics

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DENIM CLUB INDIAJune 2014 08

8.6% rise in Denim imports to EuropeChina, is still in first place by volume having exported 142 million pairs of jeans to the European Union while Bangladesh is close behind with 141 million pairs exported and Turkey around 47 million.

Jeans from China cost on average 4.97 euros as opposed to 13.98 from Turkey and 5.5 from Bangladesh. By volume, imports from China, Egypt and Morocco respectively decreased by 4.1%, 7.8% and 10.9%. Those who made the biggest gains were Pakistan (+23.2%), Bangladesh (20.6%), Cambodia (+48%) and Vietnam (+22%).

In terms of market size Germany is the largest importer of jeans by both value and volume (114 million jeans imported in 2013) as well as also the market with the highest growth rate (+7.2% per year since 2005). Second largest imported being UK with 499 million euros and 74.4 million jeans imported in 2013, and an average annual growth rate of 2.5% for the past 8 years. Spain, is third and has experienced a very strong average annual growth since 2005 (12.5%), achieving a size comparable to Britain in both value and the number of articles.

The market for imported jeans in France and Italy each represent about a third of the value of Germany. Growth in each has been relatively weak since 2005 (an average annual rate of 1.9% for France and 1.8% for Italy).

However, Italy is the leader in purchasing the most expensive jeans (15 euros) per pair in 2013, followed by Austria (10.49 euros), Denmark (9.31 euros), Germany (8.77 euros), and Sweden (8.17 euros). In contrast, pr ices of jeans imported by Spain (6.66 euros each), Great Britain (6.70 euros), France (7.26 euros) and Portugal suggest that jeans imported by these countries are generally from a substantially lower range.

Messe Frankfurt, organizer of Texworld, has published a study on the denim market, from the perspective of European imports. Two major highlights are: the market is in better shape than ready-to-wear in general, and Turkey and Bangladesh have overtaken China in terms of value, although not by the volume of imports.

According to Eurostat, the EU-27, which includes about 505 million inhabitants, imported nearly 500 million pairs of jeans in 2013, representing a total value of 3.69 billion euros. Imports of jeans over the past six years, have experienced an average annual growth of 5.3% compared to 2.2% for clothing.

Following a decline in 2012, denim returned to growth last year in terms of imports. In 2013, they increased in value by 4.4% and by 8.6% in volume.

China’s position in the denim imports to EU is another salient point reported by the study conducted by Jean-François Limantour, strategic advisor to Messe Frankfurt..

China has been overtaken by Turkey and Bangladesh, in terms of value of import of jeans, which respectively accounted for 22% and 21% of imports, as compared with 19% for China. These three countries were followed by Pakistan (11%), Tunisia (9%), Morocco (4%), Cambodia (3%), Egypt (2%), India (2%), and Vietnam (1%).

Top 10 suppliers of Jeans to EU in 2013

Source : Fashionmag.com

Industry - Event

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DENIM CLUB INDIAJune 2014 08

Milan to host Denim Boulevard from 21-23 JuneMilan will be hosting the third edition of Denim Boulevard, a yearly event addressed at denim insiders and aficionados, from 21 to 23 June 2014. The evebt will be held in Via Genova Thaon Di Revel 21, in the Isola area, a historical locat ion known for bel l melt ing and manufacturing since the 1700s.

The event organized by Crackers Magazine/Jpg Edizioni, an Italian publishing house specialized in fashion and denim publications will see participation from Twenty-five companies. The participating companies include Italian denim manufacturer Berto, and Japanese jeans brands such as Japan Blue Jeans, Momotaro Jeans, Samurai Jeans; Spanish brand Companion Denim Co. and Italian brands Blue Blanket, Imjit35020, Jacob Cohen, TWTM, Memory’s and Sartoria Tramarossa Studio.

Other participants will include Italian button manufacturer J-Val, Indonesian leather product Source: Apparelnews.net

manufacturer Voyej and Italian laundries and finishers Martelli and Wash Italia. The event is also involving 20 key international denim retailers such as Banana Moon (Bari, Italy), Bottiglieria (Rome, Italy), 14 oz. (Berlin, Germany) and Tenue De Nimes (Amsterdam, Netherlands).

Special guests of the events will be denim consultant Antonio Di Battista (about whom the organizers published the book “My Archive”) and Piero Turk, who will be presenting his own book “Details - A Life with Denim”.

The event starting at 10 am and finishing at 10 pm will host two workshops on each day. Last year it recalled about 800 people, all highly selected and specialized industry insiders.

Specialised trade show Denim By PV is one of the co-sponsors of this years’s event.

G-Star with Pharrell collaboration to be launched at Pitti

The dutch denim brand G-Star Raw will present their newest G-Star RAW For The Oceans collection, born from the collaboration between Bionic Yarn by Pharrell Williams and Tyson Toussant during the upcoming Pitti Uomo being held in June 2014.

In Italy, this new collection will be available through a selection of multibrand stores such as Brian&Barry in Milan, The White Gallery in Rome and La Ferramenta in Bologna and in the soon-to-open G-Star mono-brand stores in Florence and Milan and the already existing one in Rome.

G-star is pushing ahead i ts retai l expansion plans in

Italy and Europe. After having opened a G-Star Raw store in Rome, Via del Tritone in December 2013 according to an agreement with Italian

specialised luxury retail group A.R.P., they will continue inaugurating new stores in Europe. By July 2014 they will open a store in Florence, a two-level store in Via degli Strozzi, and another one in Milan, in Via Dante to be inaugurated by September 2014 during Milan Women's Week.

These two new stores – and the ones to follow – will be designed according to the new store concept launched by the end 2013 in London's Oxford Street. It has a new approach to selling denim by only presenting the product and not the merchandise in stock.

Other openings are expected in other markets such as Spain, Germany and Switzerland. They will all be managed according to the agreement between G-Star and A.R.P. signed in May 2013. The next opening will be in Madrid within 2014.

Source: Sportswearnet.com

Apparel - Collection

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DENIM CLUB INDIAJune 2014 10

Levi’s® Fall/Winter 2014 Lookbook - Men’s CollectionFor the Fall 2014 collection, Levi’s® continues to explore its roots: namely, its iconic home state of California. From the sun-soaked urban landscape of SoCal’s Venice Beach to the awe-inspiring natural beauty of Yosemite Valley, the design team taps into the very essence of the Golden State.

Key BottomsFor Fall 2014, the brand continues to evolve its leading men’s bottoms fits. The season sees the evolution of the 522® Taper, which has become a trend-forward style popular globally. The 510®, the quintessential rock and roll jean and counter-culture favorite, continues to shine this season, as does the 511®, a slim cut that’s become the new normal for the contemporary man.

The IconsLevi’s® most iconic garments—the 501® Jean, Western Shirt and Trucker Jacket—are also reimagined this season. Both the 501® and Trucker Jacket get the custom treatment for Fall 2014, featuring hand-crafted, super-distressed finishes and ripped and repaired exteriors, patched up with indigo swatches and panels of green military twill. This personalized, DIY attitude can also be found in a specialized version of the Trucker Jacket that comes in crisp blue denim, covered in California-themed patches.

For the Yosemite-inspired portion of the line, the Trucker Jacket is reborn in water repellant corduroy in a variety of rustic hues. The Trucker

also comes in heather gray fleece, herringbone cord, and l ined in s h e r p a , a l l f o r a w i n t e r i z e d f e e l . Meanwhile, denim and chambray in a variety of washes continue to define the Western Shirt, with reinventions in rustic twill plaids, fleece, and chamois also filling Fall 2014′s homage to California.

Water Repellant CordLevi’s® celebrates its

rich history in corduroy while pushing innovation forward with the debut of its Water Repellant Cord for Fall 2014. The tech-savvy material manifests itself in some of Levi’s® greatest silhouettes—the 511® pant and the Sherpa Trucker Jacket, which features a fuzzy sherpa collar and interior for added warmth. The new Water Repellant Cord comes in a palette of golden brown, crisp green, rich burgundy, and deep blue and black, all ready to brave the elements.

Made in JapanThe brand’s supremely special Made in Japan collection, sold previously only in Japan, will hit global doors for the very first time in Fall 2014, representing Levi’s® highest pinnacle of craftsmanship. The line, which celebrates top-notch quality and expression through Japanese handcraftsmanship, was inspired by the beauty of indigo and the inky dark blue hues found in the lakes, mountains, wildlife and big skies of Yosemite.

This theme results in limited-edition versions of Levi’s 501® and 513® denim, the Barstow Western Shirt, and the 513® chino in a variety of inventive renditions and rinses, featuring gorgeous high-contrast finishes, snow bleaching techniques, reinforced repair patches, and intricate boro (Japanese folk fabric) detailing.

Double StitchA riff on the design language of the iconic Levi’s® 501® jean with the volume turned up eight decibels, Levi’s® debuts the Double Stitch line for Fall 2014. The capsule menswear collection features the exaggerated design element of doubling up pre-existing stitch patterns on specific 5-pocket styles (the 504®, 511®, 513®, and 514®), tapered pants in extreme and straight fits, a Western Shirt reborn as a quilted jacket, a dark denim Trucker Jacket and a two-pocket Work Shirt.

Source : Denimology.com

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From The Denim Directory

DENIM CLUB INDIAJune 2014 09

Denim Industry Who's Who

Mr. R. C. Panwar, Joint. President (Marketing)Century Textiles & Industries Ltd., India

Mr. R. C. Panwar is the Jt. President (Marketing) of Century Textiles & Industries Ltd. He completed his M.Sc. (Statistics) in 1976, and subsequently completed post Graduate Diploma in Computer Science in 1977. He joined the Birla Organization formerly known as The Century Spinning & Manufacturing Company Limited in the year 1977 as Sales Officer and worked in various designated capacity in Marketing and rose

to the position of Joint President (Marketing) of Century Textiles and Industries Ltd. in 2010.

He also looks after the entire marketing of Century Denim and Century Yarn. Towards his challenging tasks of Market Research and Development, he visited number of countries in the globe to tap valued customers in export market. He has succeeded in his business responsibility of selling Century’s Denim Fabrics, Woven Fabrics and Yarn to the utmost satisfaction of the customers.

For Century Textiles quality consciousness, Mr. Panwar periodically interacts with plant level technical team at all the divisions to brief about the market research and development and to produce the new and innovative products as per the customers taste. He also interacts with various Textiles & Government Bodies to be conversant with the latest policies and upgradation.

Mr. Panwar is also associated with reputed Council & Associations including Member of various sub-committees of The Cotton Textile Export Promotion Council, Member of Denim Manufacturers Association, Life Member of Textile Association (India).

Mr. Prasad Pabrekar,Spykar Lifestyles Pvt. Ltd., India

An electrical engineer from VJTI by qualification, Mr. Prasad Pabrekar

before inheriting his father's dry cleaning business ran an audio cassette-

assembling unit whilst in college. It was in the laundry business that he

accumulated vast experience related to denims.

Having gained experience in processing denim garments he set up his own denim-

processing unit. Since he knew everything about finishing a garment he decided to try his

hand at stitching and selling his own brand of jeans. In 1992, he started manufacturing and

selling his own brand under the Spykar name, first year of operations saw him incur a huge

loss due to the lack of a well thought marketing strategy.

His experience with processing garments taught him to be sensitive to the needs and tastes

of the consumers, which gave him the idea for all trials of Spykar jeans to be done on

humans rather than on mannequins.

A firm believer in giving a quality product at the right price has always been the hallmark of

his strategy towards the growth of Spykar Jeans. Mr. Pabrekar has traveled extensively and

his dream to set up Spykar started with the desire to travel and experience people and

places and different cultures. Now his travel is more focused towards building up knowledge

on the garment industry that can be put to practice at Spykar.