international visitors represent nearly ¾ of...
TRANSCRIPT
PRESS RELEASEDECEMBER 7, 2011
IntERnAtIonAL vISItoRS REPRESEnt nEARLy ¾ of totAL
Denim by Première Vision welcomed for its 9th edition on 30 November and 1 December, a selection of 81 international premium denim exhibitors (up 15.7% over December 2010) that showed off collections, innovations and special events in front of a flow of visitors all looking forward to exploring the future of denim for spring-summer 2013.
Over the two days, a total of 2,552 buyers, designers and the denim community key players coursed through the aisles at the Halle Freyssinet, giving the show a 22% jump in visitors over the December 2010 session. A full 73% came from abroad, attesting to the show’s leadership in the global market.
The show’s international visitors were quick to point to the show’s broad, varied and high-quality offer to explain their interest in Denim by Première Vision, noting an offer that was not only European but also global.
Top 10 countries all registered sharp increases in visitors, with 6.5% for Italy, which remains the second country represented, behind France; and a rise of 43% for Spain with the largest registration increase among all visiting. Turkey remains extremely dynamic, with its own attendance figures growing by 30%.
The Northern European countries, known as premium denim addicts, have taken enthusiastically to the show, and the figures show it: Germany (+24.5%), Sweden (+24%), the Netherlands (+31%). To a lesser extent, the same was true of the U.K., which registered a 15% progress.
U.S. buyers made the difference, underscoring the qualitative nature of the show on an international level by their very strong showing, up 41% over the year-ago session. American visitors have continued to grow steadily and significantly since the show’s debut in 2007.
One of Denim by Première Vision striking characteristic is that they welcome a diversity of visitors including luxury brands, premium brands, pure player brands and distributors. A sample of brands the show welcomed this season:
premium brands:7 for all Mankind, Corleone, Kaporal, M&F Girbaud, Notify, RG 512, Diesel, Guess, Pepe Jeans, G Star, Acne, Scotch & Soda, Denham, AG Adriano Goldschmied, April 77, Cimarron, Mavi Jeans, Salsa Jeans, Closed, Staff Denim and Teddy Smith,
historic denim brands:Mustang, Levi Strauss, VF Europe/Wrangler, VF Europe / Lee, Polo Ralph Lauren, Levi’s, Calvin Klein, Tommy Hilfiger,
luxury labels:Marc by Marc Jacobs, Valentino, Smalto, Vuitton, Ermenegildo Zegna, Gucci, Karl Lagerfeld, Burberry, Yves Saint Laurent, Chloé
brands:Armand Thierry, Celio, Ikks, Lacoste, Kenzo, Mango, The Kooples, Maje – Sandro, Escada, Hugo Boss, Massimo Dutti, Abercrombie & Fitch, H&M, Strellson, Bestseller, Desigual, Blue Jean Traders, Joseph, Victoria Beckham, Chevignon, Quiksilver,
and retailers: La Redoute, El Corte Ingles, Marks & Spencer, Debenhams, La Halle, Topshop, C&A etc…
The exhibitors are taking the opportunity of the show to express themselves qualitatively through lively animations, which emphasise the uniqueness of the fair.Up and down the aisles, they had vested enormous creative energy in inventive and unexpected displays that provided a lively inspiration for the denim community to share.
PREMIÈRE vISIon Laetitia Massoji / T. + 33 (0)1 44 74 32 61 [email protected] Marie-Odile Verrier / T. + 33 (0)1 70 38 70 02 [email protected]
2e BUREAU T. +33 (0)1 42 33 93 18 [email protected] [email protected] [email protected]
ContACt
At this 9th edition:Visitors showed a keen interest in the «Up to Denim» show proposed exclusively for Denim by Première Vision by Isko™. The ambitious exhibition brought together complementary expertise - sharing a high demand for research and innovation - in a production line incorporating the latest sustainable technologies.
The same buzz could be felt at Bossa, which celebrated its 60th anniversary at the show with «Glowing Whispers», a labyrinth-like display that dazzled an eager crowd of intrigued visitors.
Orta Blu presented its «Buldan Project», a social initiative that promotes and supports craftsmanship and production in Buldan, a small town in the Aegean region of Turkey. The opportunity to observe a local craftsman, working on a unique loom.
Not to mention the Spanish-Brazilian firm Tavex, which proposed original denim shapes created live at the show, without any prior preparation, via «Impro Moulage».
Lastly, the «Ground Denim Gallery» unveiled the spring-summer 13 season through creations by the worldwide elite in jeanswear manufacturers and suppliers.
A season of true creative convictions where denim shows off denser, more intense and cleaner development. A clear opening onto an in-depth elaboration of handles that focus on much more subtle behaviours. Foreshadowing a generous and light fullness, a supple consistency, plays on dazzling fabric backs, and precisely eroded cuffs and borders, denim promises a generously colourful season.
After Atelier Denim at the Première Vision show (14-16 February 2012), the entire denim community comes together again next 23 and 24 May 2012 for more denim innovation and creations. The denim expedition will then continue in Shanghai with the brand new Denim by Première Vision Asia the third week of October 2012.