delight 2015 | connection is everything
TRANSCRIPT
Connection is everything.
Digital represents a new mode of engagement.
VUI + NLG = WTF?
Change agent, change thyself.
It’s not about making websites or apps, it’s about
putting the brand in the hands of your customers.
What would you say you do here?
1 Website: 30 Things
1 Website: 30 Things
Design is the act, not the artifact.
Order & meaning in an age of connection.
Purpose Bridge Story
Purpose
Three Keys
Bridge
Customer Journey
Brand Promise
X
Y
Story
AuthorNarratorCharacter
Reader
AuthorNarratorCharacter
Reader
Storyteller
It’s not brand, technology, or channels but the ability
to connect them in new ways that creates value.
Digital is important butconnection is everything.