influencers reaching ideas

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Influence the influencers through emotional triggers to enjoy viral sales and solutions

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Page 1: Influencers reaching ideas
Page 2: Influencers reaching ideas

Influencers are rare breed

Page 3: Influencers reaching ideas

You have to influence the influencers to get your message through

Page 4: Influencers reaching ideas

Know your influencer and his makeup

Page 5: Influencers reaching ideas

The Makeup of Genuine Influencers

InfluencersThe few that do much

Stand out and are noticed

Page 6: Influencers reaching ideas

The Makeup of Genuine Influencers

InfluencersThe few that do much

Stand out and are noticed

Connected to engaging people

Page 7: Influencers reaching ideas

The Makeup of Genuine Influencers

InfluencersThe few that do much

Stand out and are noticed

Connected to engaging people

Fast cyclers of information

Page 8: Influencers reaching ideas

The Makeup of Genuine Influencers

InfluencersThe few that do much

Stand out and are noticed

Connected to engaging people

Fast cyclers of information

They are the You and they, but not the I

Page 9: Influencers reaching ideas

The Makeup of Genuine Influencers

InfluencersThe few that do much

Stand out and are noticed

Connected to engaging people

Fast cyclers of information

They are the We and they, but not the I

Sentimental towards others

Page 10: Influencers reaching ideas

An Example

Thin women are attractive

Page 11: Influencers reaching ideas

An Example

Fat women are less attractive

Page 12: Influencers reaching ideas
Page 13: Influencers reaching ideas

..and lack of

Page 14: Influencers reaching ideas

Influencers are moved by others’ depression and lack of self-esteem

Page 15: Influencers reaching ideas

They want to help. They take action fast. They spread news on new products that help in reducing weight

Page 16: Influencers reaching ideas

Influencers amplify the message through their connections with engaging people. That is people who react quickly when needed

Page 17: Influencers reaching ideas

Influencers orient to meet the sentimental needs of others and act accordingly. They are able to do so through their many bridge connections

Page 18: Influencers reaching ideas

For influencers to take action they have to be emotionally triggered. The four basic triggering emotions are pride. Passion, confidence and integrity

Page 19: Influencers reaching ideas

Great contents come from great influencers. These are sensitive to other people’s feelings and are emotionally aroused to help. Stir Influencers

Page 20: Influencers reaching ideas

Do not just identify influencers; arouse them as well