DCS in Japan & China

2006-06-14

What is the DCS?

• The Destination Control System increases the handling capacity during up-peak traffic•Gathers passengers with similar destinations to the same elevator.

phase 1 phase 2 phase 3 phase 4 phase 5 phase 6 phase 7

guidance guidance guidanceinside a liftlift call

DO P • keypad• touch screen

Norm al or reduced CO P

Elevator identifiers

Destination indicator

e.g. guidance about the system

phase 1 phase 2 phase 3 phase 4 phase 5 phase 6 phase 7

guidance guidance guidanceinside a liftlift call

DO P • keypad• touch screen

Norm al or reduced CO P

Elevator identifiers

Destination indicator

e.g. guidance about the system

F U L L C O N F IG U R AT I O N H Y B R ID C O N F I G U R AT IO N

M a in e n tr an c e f lo o r

F U L L C O N F IG U R AT I O N H Y B R ID C O N F I G U R AT IO N

M a in e n tr an c e f lo o r

F U L L C O N F IG U R AT I O N H Y B R ID C O N F I G U R AT IO N

M a in e n tr an c e f lo o r

QUESTIONS TO THINK ABOUT

DCS is becoming market standard in Europe, what will happen in Asia?

Why was Japanese version of DCS not successful in Japan in 1980s?

Japanese elevator companies represent 1/3 of China market. Do they turn against DCS in China?

Any cultural factors, which may influcence to the popularity of DCS?

768

366

52

59

488

274

Existing/Sold DCS Elevators with DCS 2005

Sources of data: MPU, FLs, competitors, EW, real estate news

8536 by Otis (2006-08)

CHN 130, TWN 20, HK 180

MISSION

To get good understanding about the needs of the Japanese and Chinese elevator users

To find differencies between the values of Japanese and Chinese people Does there exist cultural bound obstacles against the

DCS concept?

To find out what layouts and functionalities of the DOP are preferred

METHODS

Interviewing Japanese architects Interviewing and conducting scenarios to people

working or living in high-rise buildings Contacting local Elevator Associations Recording and observing general behavior in an

elevator context

In both countries on a touch screen DOPleft to right button layout is preferred

Special buttons

local letters preferred

Chinese don`t have experience with the western symbols, such as -symbol

group call usage seen as complex

i

CONCLUSIONSJAPAN & CHINA: DOP logic and layout

Foreign architects or domestic builders key influencers to the acceptance of new innovationsdomestic architects have limited influenceelevator company co-operates mainly with the

architectno elevator consultants

Keiretsu model:

CONCLUSIONS JAPAN: Architect Interview

CUSTOMER

DEVELOPER

CONSTRUCTOR

ELEVATOR COMPANY

ARCHITECT

Japanese architects highly interested in DCSbrings new opportunities to design buildingstouch screen

DCS should have concrete customer benefits ability to reduce one shaft?security card readers to combine passenger call and

access control?

CONCLUSIONS JAPAN: Architect Interview

Main reasons for the low success of DCS in Japan in 1980slow marketing/visibility

• 0 of the architects knew about the DCS conceptonly little improvement to the efficiency

• ”upgrades 20% to 30% in a VERY heavy use”brings nothing really new to the building, except costs

• DOP`s next to the elevator doors

• usage and design of the floor buttons were conventional

• floor buttons inside the elevator car (Hybrid)

CONCLUSIONSJAPAN: Architects` Interview

Time is everything to a Japanese office worker or even to the housewivesDCS instructions should explain the pros of the

system

Lack of control is not seen as problematictrust in machines integrated into the culture?being used to tube like environments: express trains, education...need to know the arrival time/location after calling it –

immediate call allocation

DCS should be sold under a local brand

CONCLUSIONSJAPAN: Office Workers` Interviews

Allocation of people into different elevators not problemthe closest friends are from the same floorno need to talk inside the elevator

Door close button is a mustwhen information of a person approaching, door close

button wouldn`t be used• how to allocate this to the passenger?

CONCLUSIONSJAPAN: Office Workers` Interviews

Instead of time, space, control and social interaction more important for Chineseknowing beforehand which elevator to take is valuedCar call buttons are a musttalking inside the elevator is normal

Knowing the arrival time of the elevator seen importantshowing the waiting time same time with the guidance?showing the location of the moving elevator?

DCS should be sold under a foreign brand No need for allocated passengers based on gender

CONCLUSIONSCHINA: Office Workers` Interviews

As in Japan, consultants` influence is minor Domestic companies are in a key role, whereas

foreign firms have the role of consulting Parties in elevator business:

CONCLUSIONSCHINA ELEVATOR ASSOCIATION

ARCHITECT CONSTRUCTOR

ELEVATOR COMPANY

DEVELOPER

AUTHORITIES

CUSTOMER

FOREIGNARCHITECT

AGENTS

FOREIGNCONSTRUCTOR

How to Proceed?

Seems that DCS less attractive for Chinese users than for Japanese

Preferred solutionsFull configuration for Japanese (Efficiency)Hybrid configuration for Chinese (Control)

Possible featureselevator calling with a mobile phonegender elevator would be too extreme

Touch screen is a mustgood modifiabilityhigh-tech atmosphere

“ ありがとうございます”

“ 谢谢 ”